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IRFU angered by Hunky Dorys ad

The Irish Rugby Football Union (IRFU) has made contact through its solicitors with Largo Foods, makers of Hunky Dorys crisps, and asked that they immediately withdraw the current ad campaign, the strap line for which claims Hunky Dorys to be ‘proud sponsors of Irish rugby’. Padraig Power, commercial and marketing director, IRFU, said the Hunky […]

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Cadbury buses it for GAA campaign

Cadbury are running a series of bus wraps created by Master Media in eight locations around the country to promote their sponsorship of the GAA Under-21 football championship different. All eight buses normally operate on set routes with timetables but are redeployed on match days as private hire for fans. David Dwyer of Master Media […]

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Learman to head up OMA judges

Hollywood style: Paddy Power have run what they claim is the world’s longest free-standing billboard on Cleeve Hill overlooking this week’s Cheltenham race festival. The sign is 270 ft long. Simon Learman, executive creative director, McCann Erickson London, is to head up the 23rd Outdoor Advertising Awards. The awards, organised by the Outdoor Media Association […]

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OMA awards in April

The Outdoor Media Association has announced that the 23rd Outdoor Advertising Awards will take place in Dublin on Thursday 22nd April. The awards acknowledge campaigns that have achieved results through excellence in media planning and celebrate those that have best utilised the outdoor medium. Previous winners include the Volkswagen Caddy Life ‘Shoe House’ and Lemsip’s […]

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Leahy adds UK post at CBS Outdoor

Colin Leahy, managing director of CBS Outdoor in Ireland, is to become general manager sales and marketing at CBS Outdoor in the UK as part of a management reshuffle across the Irish Sea. Leahy, who joined CBS four years ago, having worked in sales and marketing at Diageo and JCDecaux, retains his role in Dublin. […]

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