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New Dairy Milk ad premieres on TV3

The fifth and latest in the current series of Cadbury Dairy Milk TV commercials which began with Gorilla debuts on TV3 at 7.45pm tonight. Called Chocolate Charmer, the 60-second spot is somewhat reminiscent of Roald Dahl’s children’s fairytale Willy Wonka as it shows how Dairy Milk bars magically come about. Towers of chocolate and milk are created […]

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Collister to romance An Post guests

Leonardo DiCaprio and Claire Danes in Baz Luhrmann’s 1996 movie version of Romeo + Juliet British creative guru Patrick Collister is to visit Dublin to address an An Post breakfast seminar on how direct mail and digital can work as one. Collister, ex-Ogilvy, will use excerpts from William Shakespeare’s Romeo & Juliet to show how strategies […]

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UK tourists to Ireland targeted online

Marlfield House in Gorey, Co Wexford, a popular choice for opera lovers Tourism Ireland in the UK has teamed up with lastminute.com for a campaign highlighting ten ‘not-to-be-missed’ festivals and events taking place this year on the island of Ireland. The ads highlight various tourist attractions like golf in Killarney, eateries in West Cork and […]

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CBS launches digital ads in Tallaght

Marie Lawlor, CBS Outdoor, Pauline Larkin, Ambient Plus PML and Marie Diver, Starcom, at a photocall in the Square Town Centre in Tallaght to launch the first mall digital formats in Ireland.  The new package includes a series of three different digital escalator panels (DEPs) and LCD screens. Advertisers have access to ten-second commercials on all […]

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Lynott in 'Ireland's Greatest' top ten

Former Thin Lizzy frontman Phil Lynott is among the top ten greatest Irish figures ever as chosen by members of the public voting on the RTE.ie website. Lynott, who died tragically in 1986, aged 35, is joined by former presidential candidate and Chernobyl activist Adi Roche and the late politician and physician Dr Noel Browne. […]

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An Post calls for DM entries

Amie Peters, An Post and Dave Fanning, 2FM, at a photocall outside the GPO to promote the 2010 An Post Direct Marketing Awards. Entries this year must be in by Friday, April 20. A total of 28 awards in four categories will be presented. RMG Target has won agency of the year four years running. […]

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Cadbury buses it for GAA campaign

Cadbury are running a series of bus wraps created by Master Media in eight locations around the country to promote their sponsorship of the GAA Under-21 football championship different. All eight buses normally operate on set routes with timetables but are redeployed on match days as private hire for fans. David Dwyer of Master Media […]

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Chemistry takes Mad Men break

Chemistry is taking over an entire commercial break in the last of the current series of Matt Weiner’s Mad Men going out on RTE 1 late on Easter Monday. The agency has links with the adland-based soap having won a competition run by RTE Media Sales inviting agencies to create stings for the third season. The […]

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Beckham in new Adidas ad

AC Milan and England footballer David Beckham teams up with various celebrities for a new campaign for Adidas Originals. The former Manchester United midfielder joins Snoop Dogg, Whitney Port, N’Dubz, Noel Gallagher and Agyness Deyn to spread the message ‘Street Where Originality Lives’. Evolving from 2009’s ‘House Party’ and soundtracked to the Pilooski remix of […]

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Setanta to show Munster-Leinster tie on Good Friday

The much anticipated Munster v Leinster Magners League game will be broadcast live on Setanta Sports 1 this Good Friday, April 2nd at 8pm. Joining Daire O’Brien in the Setanta Sports studio will be former Ireland internationals Ciaran FitzGerald and Neil Francis. Matt Williams will be the match commentator, along with Connor Morris and Donal […]

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Sparks to talk about agency briefs

Brian Sparks from Agency Assessments International will provide a morning workshop organised by the Association of Advertisers in Ireland (AAI) in Space@ Rothco next month. Sparks will talk about the importance of a clear brief as part of the agency management process. Creative evaluation and guidelines for agency motivation will be discussed. Sparks has extensive […]

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MCM ties with Core Media cut

MCM, the media division of McConnellsintegrated, is no longer part of the Core Media group. In a letter to media, Alan Cox, Core chief  executive, confirmed that the group would now only comprise Publicis agencies. The move paves the way for official RTE recognition of Core, whose members now include MediaVest, Starcom, ZenithOptimedia, Equinox, Clear […]

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Eircom and Meteor to bundle media

The media planning and buying for Eircom and its Meteor mobile phone operation is out to pitch. Mindshare, which handles Eircom, and Vizeum, the agency for Meteor, are competing with Initiative for the combined account. It is one of a series of major media and creative reviews doing the rounds. VHI and FBD, both handled […]

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