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Irish Daily Mail returns to TV

Associated Newspapers Ireland has launched a TV campaign for the Irish Daily Mail with the lead ad placing an emphasis on the family. The new ad broke this week on TG4. The idea is to convey a message to consumers that the Irish Daily Mail speaks on behalf of its readers by giving them a […]

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Cheltenham still rides high with Irish

Cheltenham remains a favourite with Irish people, a new survey by iReach Market Research reveals with 44 per cent of adults planning to place a bet during the festival. With a nod to the recession though, one in four will reduce their betting spend and only three per cent plan to spend more than last […]

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Over 50s feel lucky and free

The over 50s generation feel lucky to be in their situation as they approach retirement or have retired already with little debt, a new research study released by McCann Erickson Dublin shows. They feel they have had a better quality of life than their parents and there are much more opportunities now in retirement in […]

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Three media agencies pitch for AIB

Commercials director Richie Smyth on the shoot of AIB ‘Surfer’ at the Cliffs of Moher AIB has invited three agencies to pitch for its media planning and buying account.  The agencies pitching are Starcom, Vizeum and the incumbent, MCM Communications, which is part of McConnellsintegrated. Starcom and MCM are part of Core Media Group. Vizeum […]

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RTE rebrands its commercial unit

RTE has rebranded its sales and marketing division and the unit will now be known as RTE Media Sales. In a bid to win more integrated campaigns, the change sees the coming together of the commercial arms of RTÉ Television, RTÉ Radio and RTÉ Publishing. Geraldine O’Leary (pictured above), commercial director, RTE Television, said that […]

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Bord Gais Energy stays put

After a review of its advertising, media buying and below the line accounts, Bord Gáis Energy has made no changes to its roster and DDFH&B Group and Mindshare have been retained. Publicis QMP and Ogilvy had also pitched for the advertising, while Carat and Mediavest were in for the media. The Irish Times reports today […]

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Racing Post launches Irish edition

Ireland has a new national daily newspaper with the launch of The Irish Racing Post. It combines content from the UK edition with extra features for Irish readers only.  The paper has weekly supplements covering bloodstock, point-to-pointing and GAA. There is also sports coverage with a strong Irish interest. Correspondents Tony O’Hehir and Alan Sweetman […]

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Press titles take a tumble

Sales in Ireland of almost all national newspapers were down in the second half of last year with titles like the Irish Daily Mail, Sunday Tribune, The Irish Times and the Evening Herald hardest hit, the latest ABC figures show. The Sunday Tribune saw sales drop by 9.5 per cent to 60,344, down 6,328 copies. The […]

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Woods accused of Accenture snub

Tiger Woods has been criticised by fellow golfers for choosing today to break his silence and speak publicly for the first time since his car accident in November.  Woods has called a telecast (for 4pm Irish time) in Florida which coincides with the WGC-Accenture Matchplay Championship in Arizona. Ernie Els described Woods’s action as “selfish” […]

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Kerry Foods top Irish brand

Kerry Foods Denny’s ‘Home’ campaign created by DDFH&B Group Kerry Foods is Ireland’s most valuable brand ahead of Guinness and Ryanair, a survey of the world’s leading 500 brands as published in the Brand Finance Global 500 index shows. Kerry was ranked 414th, up from its previous 482nd place. US retail giant Walmart ended up […]

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Dublin Zoo hires new PR firm

Dublin Zoo has hired Pembroke Communications after a five-way agency pitch which included Slattery Communications, Weber Shandwick and Fleishman Hillard.  WHPR handled the account for over 20 years but did not repitch. Pembroke, run by Michael O’Keeffe, will work to the zoo’s marketing manager, Veronica Chrisp. A new TV show called The Zoo starts on […]

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Monroe and Lennon front for Citroen

Twentieth century icons Marilyn Monroe and John Lennon star in a new Citroen TV campaign which breaks this weekend in the UK on ITV’s Dancing on Ice. Created by Euro RSCG London, the ad for the DS3 classic premium marque ironically shows the duo arguing about dwelling on the past for inspiration. Lennon says: “Once […]

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Ondine to open Jameson film festival

Cawley NeaTBWA gave a new twist to the directors chairs’ theme for this year’s Jameson Dublin International Film Festival TV commercial using London animation firm Blink Productions Ondine, Neil Jordan’s new movie starring Colin Farrell as a Cork fisherman who catches a mysterious young woman in his net, opens the eight Jameson Dublin International Film […]

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