Marketing executives determined to innovate and make creative use of tighter budgets will win out in 2011 as employers come under more pressure to win business, Alternatives’ managing director Sandra Lawler has said. An ability to develop strategic plans and insights will be the key skill sets that stand out in the coming year. Lawler said […]
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ESB to spend €8m on rebrand
The ESB plans to invest up to €8 million in changing its corporate name to Electric Ireland as it rebrands its residential and business energy services. Consumers will see the new name on bills and communications from next April but the ESB name will not be phased out until the start of 2012. The rebranding […]
Newstalk hard-hitting from a height
Newstalk 106-108 is running a poster campaign on the corner site of Earlsfort Terrace and St Stephen’s Green with messages that take a shot at its main rival RTE. Frank Cronin, chief executive, Newstalk, said the campaign proposition was that the station delivers the best independent analysis of the issues in Ireland. The ads, which […]
Comedy book sales hit 3,000
Sales of the new Irish comedy book Ash, Sure What Of It now exceed 3,000 copies. Launched in early October, the book by Michael Cullen is a collection of one-liners and short gags, illustrated throughout with cartoons. It is aimed at bucking the current economic downturn and humorously capturing the zeitgeist of our troubled times. Ash, […]
MediaVest to lead on HSE
Publicis-owned MediaVest has been appointed by the Health Service Executive (HSE) to handle its media buying and planning for the next year. Two other agencies, Carat and Mindshare, have been added to the HSE media roster. The news follows last week’s decision by the HSE to appoint three creative agencies, Cawley NeaTBWA, Kick Communications and […]
Foodies to descend on RDS
Thousands of food and wine enthusiasts are expected to turn up at one of the top gastronomical events of the year as some of the country’s top chefs demonstrate their favourite festive recipes at the Food & Wine Christmas Show in the RDS Main Hall starting today and running all weekend. Chef Kevin Thornton, right, […]
Setanta starts HD broadcasts
Setanta Ireland will become the first Irish channel to broadcast in high definition when it shows the Manchester United Premier League game against Blackburn live from Old Trafford at 3pm this Saturday. It will be followed by the second round of the FA Cup, Wales versus New Zealand rugby and Juventus against Fiorentina. Setanta HD […]
Shoppers to cut Christmas spend
Just over half of Irish shoppers plan to reduce their Christmas spend this year with one in ten waiting to see what happens in the Budget, a report by Axa Financial indicates. Some 51 per cent will spend less shopping over the festive season, while just one per cent say they intend to buy more […]
UPC keeps schtum about review
UPC is unwilling to make any comment about its creative review which is in progress. Irish International BBDO created the current campaign fronted by TV host Craig Doyle (pictured above). Elsewhere in adland, the HSE has appointed Cawley NeaTBWA, Kick Communications and Rothco as its creative agency roster. Rothco has handled the Crisis Pregnancy Agency […]
Alastair Campbell for society lunch
Alastair Campbell, the former British government press secretary and close confidant of Tony Blair, will be the guest speaker at the Marketing Society Christmas lunch in the Shelbourne hotel on Thursday, December 16th. Journalist, author and broadcaster, the often controversial Campbell quit journalism in 1994 to work for Labour. He was an advisor and close […]
Concannon named top marketer
John Concannon, director of market development at Fáilte Ireland, has been named Marketer of the Year for his Discover Ireland ‘Fun starts here’ campaign, designed to make home holidays, or ‘staycations’, more attractive by giving a new appeal to the many activities and attractions available year-long throughout the country. Concannon used his background in fast […]
Bravo retains CIE contract
Bravo has been reappointed by CIE to handle its advertising contract valued at €40 million over the next three years. Bravo will again be responsible for all CIE bus, rail and roadside sites, excluding the Adshel bus shelters which are handled by Clear Channel. All the major outdoor companies pitched for the contract, including CBS […]
