Boyzone’s Mikey Graham turned out to see the London Eye going green for St Patrick’s Day, part of Tourism Ireland’s biggest ever marketing push to showcase Ireland around the world. Graham talked to 19 radio stations across the UK about the importance of St Patrick’s Day and what he does on the day. He also gave […]
Archive2010
Learman to head up OMA judges
Hollywood style: Paddy Power have run what they claim is the world’s longest free-standing billboard on Cleeve Hill overlooking this week’s Cheltenham race festival. The sign is 270 ft long. Simon Learman, executive creative director, McCann Erickson London, is to head up the 23rd Outdoor Advertising Awards. The awards, organised by the Outdoor Media Association […]
Diageo drops JWT for Baileys
Diageo has parted company with JWT and called a pitch for its £40 million Baileys global account. Diageo has approached agencies and plans to see formal presentations for the Irish cream liqueur later this year. JWT has had the account for two years, after it saw off Leo Burnett and Bartle Bogle Hegarty, the previous […]
Guinness coolest Irish brand in UK
Ireland rugby players Girvan Dempsey, Rory Best and Tommy Bowe at a Guinness Area 22 event Over a third of British consumers voted Guinness as the coolest Irish brand in a YouGov survey commissioned by Irish-owned, London PR agency Eulogy! Alcoholic drinks take the top four spots in the poll headed by Guinness on 36 […]
Kick and Darkhorse in tie-up
Strolling ahead: Dave Cowzer, Aidan O’Connor, Neil McKenna and Jack Healy have agreed to link their Darkhorse and Kick Communications agencies. Kick Communications have agreed a “working arrangement” with Darkhorse to provide clients with a more integrated above and below the line agency package. The two companies have worked together on the National Dairy Council […]
Mattel launches Mad Men dolls
Shapely doll: Christina Hendricks as Joan Holloway in Mad Men Mattel, the world renowned toy maker, is marketing a Barbie collection of dolls based on the characters of Matt Weiner’s award-winning drama, Mad Men. The latest series about lives on New York’s Madison Avenue in the early Sixties is now showing on RTE 1 Television […]
Irish Daily Mail returns to TV
Associated Newspapers Ireland has launched a TV campaign for the Irish Daily Mail with the lead ad placing an emphasis on the family. The new ad broke this week on TG4. The idea is to convey a message to consumers that the Irish Daily Mail speaks on behalf of its readers by giving them a […]
Cheltenham still rides high with Irish
Cheltenham remains a favourite with Irish people, a new survey by iReach Market Research reveals with 44 per cent of adults planning to place a bet during the festival. With a nod to the recession though, one in four will reduce their betting spend and only three per cent plan to spend more than last […]
Over 50s feel lucky and free
The over 50s generation feel lucky to be in their situation as they approach retirement or have retired already with little debt, a new research study released by McCann Erickson Dublin shows. They feel they have had a better quality of life than their parents and there are much more opportunities now in retirement in […]
Three media agencies pitch for AIB
Commercials director Richie Smyth on the shoot of AIB ‘Surfer’ at the Cliffs of Moher AIB has invited three agencies to pitch for its media planning and buying account. The agencies pitching are Starcom, Vizeum and the incumbent, MCM Communications, which is part of McConnellsintegrated. Starcom and MCM are part of Core Media Group. Vizeum […]
RTE rebrands its commercial unit
RTE has rebranded its sales and marketing division and the unit will now be known as RTE Media Sales. In a bid to win more integrated campaigns, the change sees the coming together of the commercial arms of RTÉ Television, RTÉ Radio and RTÉ Publishing. Geraldine O’Leary (pictured above), commercial director, RTE Television, said that […]
Bord Gais Energy stays put
After a review of its advertising, media buying and below the line accounts, Bord Gáis Energy has made no changes to its roster and DDFH&B Group and Mindshare have been retained. Publicis QMP and Ogilvy had also pitched for the advertising, while Carat and Mediavest were in for the media. The Irish Times reports today […]
Racing Post launches Irish edition
Ireland has a new national daily newspaper with the launch of The Irish Racing Post. It combines content from the UK edition with extra features for Irish readers only. The paper has weekly supplements covering bloodstock, point-to-pointing and GAA. There is also sports coverage with a strong Irish interest. Correspondents Tony O’Hehir and Alan Sweetman […]
