Archive2011

DCU to host marketing day

A day-long conference on marketing communications will be held in the DCU Ryan Academy in the Citywest Business Campus this Thursday. Marketing and Communications – The Right Fit is organised by the university’s Entrepreneur Skillnet group with Howard Kent (pictured) of Anchora Solutions as facilitator. Anchora specialises in business turnaround, development and growth, with the […]

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DDFH&B-JWT retains Fáilte Ireland

DDFH&B-JWT continues its strong run with the news that it has been retained by Fáilte Ireland to handle its creative and digital work. The agency run by Miriam Hughes was in competition for the home tourism marketing body with Irish International and Rothco. It is understood that Publicis QMP was offered a chance to pitch. […]

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BAI gets 227 replies on children's ads

The Broadcasting Authority of Ireland (BAI) has received 227 submissions in response to its public consultation on how food and drink should be advertised to children in the broadcast media. The BAI says responses came from members of the public, broadcasters, politicians, NGOs, food and drink groups and other lobbyists. Launched in August, the consultation forms part […]

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Deadline looms for research awards

The Marketing Society reminds its members that the closing date for entries in this year’s Research Excellence Awards is 4pm next Tuesday, November 8th. The awards are open to all research practitioners in the Republic. Entrants must be society members and the field work should have been conducted between the start of January 2010 and […]

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Swords to join TBWAShanghai

Brian Swords has resigned as managing director of Cawley NeaTBWA and is to move to China to take up a senior post at the Omnicom group’s TBWA Shanghai office in December. Swords joined Cawley Nea in 1993 and has been president of  the Institute of Advertising Practitioners in Ireland (IAPI) since the start of 2008. […]

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RTE bags Spar for Fair City

RTE Television and BWG Foods have agreed a €900,000, three-year product placement deal which sees Christy Phelan’s corner shop in Fair City transform into a Spar store. The deal will give the Spar brand exposure to about 500,000 soap viewers four times a week.  Suzanne Weldon, marketing and communications director, BWG Foods, said they plan […]

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Carswell named top journalist

Simon Carswell, business journalist with The Irish Times, was presented with the nationalist journalist of the year award at the first National Newspapers of Ireland (NNI) Journalism Awards in the Four Seasons hotel. Carswell was honoured for his series of reports on the financial crisis, including an exclusive interview with Anglo chief David Drumm and […]

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O'Reilly returns to RTE as group commercial director

Willie O’Reilly has quit as chief executive of Today FM to take up the newly-created job of RTE group commercial director. As a member of the executive board, he will report to director general Noel Curran and will be in charge of all the divisional and cross-divisional commercial staff and operations in Montrose. Before moving […]

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Duffy takes 30 per cent pay cut

Liveline presenter Joe Duffy has agreed to take a 30 per cent pay cut as from the start of this month. Duffy was the fifth-highest paid RTE presenter in 2008, the last year for which fees are available, earning €408,889. The 30 per cent reduction will see his annual fee drop to €286,222 as and […]

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X-Factor said to be in decline

Viewership of the first X-Factor live show on TV3 this year was down 28.4 per cent since last year, a report by Mediaworks indicates. Average adult viewership for the first live X Factor show in 2010 was 557,600, compared with 399,100 this year. The second live show was down by 30 points compared with the […]

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DDFH&B-JWT wins Eircom

DDFH&B-JWT has won the Eircom creative account which includes the Eircom flagship brand and eMobile. The account was out to pitch in recent weeks and five agencies presented. Other agencies in the running included Boys and Girls, Ogilvy, Rothco and the incumbent, Chemistry. It has been a good week for DDFH&B-JWT as they also won […]

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Star rolls out showbiz site

The Irish Daily Star has developed online by launching entertainment website www.starplus.ie featuring entertainment and showbiz news online which can be accessed on computer, smartphone, laptop or tablet. Run by The Star’s showbiz and entertainment journalists, the site features news of music, movies, games and gadgets, as well as the latest red carpet goings on […]

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Hutton joins Bay Broadcasting

Ken Hutton has returned to Ireland from London to become commercial director at Bay Broadcasting, the leading shareholder in multi-city station Classic Hits 4FM, a major shareholder in Radio Nova and a backer of Sunshine 106.8, formerly Dublin’s Country. Bay’s Kevin Branigan said Hutton’s 27 years media experience and commercial background will be an asset […]

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