Oran Day of Atelier David Smith design agency has been elected president of the Institute of Creative Advertising & Design (ICAD). Day replaces DDFH&B creative director Gavin O’Sullivan. Judy O Broin of Havas Dublin Worldwide and commercials producer Fiona Kinsella have also stepped down from the board. New board members are Alexis Bouckaert, EightyTwenty; Daniel […]
Archive2013
MediaTrawler widens its net
The MediaTrawler online service is extending its reach to cities on the east coast of America and plans to enter the UK next year. Launched last year by pitch doctor and former MEC director Michael Quilty (right) and David McCarthy, an ex-KPMG technology consultant who developed Perlico’s billing platform, MediaTrawler offers media buying, selling and […]
Maxol washes help sick kids
Maxol is running its Wash for Wishes carwash fundraiser for Make-A-Wish Ireland all this week. Starting today and running until Sunday, motorists can avail of carwash facilities at participating Maxol service stations, with €2 from every carwash going to Make-a-Wish. All the funds raised will help the charity reach this year’s target of granting 210 […]
Sharks winners announced
The organisers of next week’s Sharks festival in Kinsale have released an early list of the winners. Everything listed has won a Kinsale Shark Award. The details of bronze, silver and gold will be announced at the awards show on Saturday, September 14. Delegate registration is still open. The Promo and New Directors shortlists have yet […]
Binet talk moves to Marker
Due to the level of demand, the IAPI talk by international advertising effectiveness expert Les Binet next Tuesday has been moved from Google’s offices on Barrrow Street to the nearby Marker hotel. Binet of Adam & Eve DDB will present key findings from The Long and the Short Of It, the econometric analysis he conducted […]
Irish International to tackle NFL
Irish International continues a winning run by being appointed as lead creative agency for America’s NFL football league in the UK and Ireland. The NFL is said to be investing heavily as it seeks to grow its fan base in these islands. It doubled the number of international series games in London and has signed […]
INM appoints new digital head
Independent News & Media (INM) has appointed Fiona O’Carroll as managing director digital. Reporting to group CEO Vincent Crowley, O’Carroll will be responsible for the development and implementation of INM’s digital activities, which include independent.ie, BelfastTelegraph.co.uk and such classified and ecommerce interests as Grabone.ie, CarsIreland.ie, PropertyNews.com, NIjobfinder.co.uk and NIcarfinder.co.uk. O’Carroll, a business strategy consultant and […]
RSA accounts stay parked
The Road Safety Authority (RSA) creative and media accounts are to remain on with the incumbent agencies, Irish International and MediaVest, following a review, Marketing.ie has learned. In all, five agencies presented for the creative work and a similar number of agencies were asked to pitch for the media. Cawley NeaTBWA, DDFH&B, Publicis and Target […]
Coke names campaign expands
Coca-Cola Ireland has teamed up with MediaCom and Kinetic to promote the launch of an extra 100 names to the personalised ‘Share a Coke’ campaign. Earlier this year, Coke launched the campaign replacing the brand’s script on 500ml bottles with 150 of the most popular names in all of Ireland. Post-campaign research by Kinetic shows […]
Entries call for Marketer of the Year
Rewarding marketing excellence in Ireland is what Marketer of the Year is all about and entries for this year are now sought. The award salutes the best in Irish marketing for work done in the last two years. The winner is a person whose use of strategy, innovation, communications and impact on the target audience […]
Majekodunmi new planner at DDFH&B
Jess Majekodunmi has joined DDFH&B as strategic planner. She has over seven years marketing and communications experience and previously worked with non-profit organisations, including Special Olympics Ireland, Meas (drinkaware.ie) and Plan Ireland. She was named as the 2013 IAPI One to Watch in recognition of excellent professional standards, creativity and innovation in marketing communications. Majekodunmi […]
IAPI adds five members
The Institute of Advertising Practitioners Ireland, (IAPI) has recruited five new agencies. The new members are Acorn, Bloom, ICAN, Lucidity Digital and TMP. The additions bring the total IAPI membership agency number to 50. IAPI works to inform, guide and negotiate issues on behalf of their agency members in Irish advertising. The governing body regularly […]
Rabo calls full-time on Pro12
This season’s Pro12 will be RaboDirect’s last as title sponsor as the Dutch bank decided not to renew its three-year deal beyond next May. Tim Bicknell, general manager, RaboDirect, said the partnership with the Pro12 helped the bank achieve key business objectives. He said it has been helpful in developing and communicating brand values, connecting […]
