Jenny Paetzold (above right), operations director at McCannBlue, has been appointed to the agency’s board, while Nuala-Anne Curley has been promoted to account director. Paetzold has 15 years of online and web experience and has worked on marketing communications and advertising campaigns for Motorola, Toyota and Lexus and online assignments for BMW, the National Lottery, […]
Archive2013
Starcom press plans win out
Starcom took home the top prize at the first National Newspapers of Ireland (NNI) press planning competition. Media planners with no more than three years experience took part. The contest included teams from Mindshare, MediaVest, Aegis and OMD. Pictured are judge Kathleen Moore, Tesco; Starcom’s Conor McDonnell and Caroline Curtis; judge John Gildea, Owens DDB; […]
Bord Bia appoints agencies
Bord Bia has moved its creative and media accounts following a summer review. Irish International has been appointed to handle Bord Bia creative work, while Mindshare will handle media buying and planning, a spokesperson for the national food and drink marketing board confirmed to Marketing.ie. Cawley NeaTBWA, Chemistry, DDFH&B and the incumbent, McCannBlue, all presented […]
Guinness Projects ad debuts tonight
Diageo has announced details of its new Arthur Guinness Projects (AGP) campaign which debuts on RTE 1 at 7.45pm tonight. AGP aims to celebrate the next generation of creative talent in Ireland. Devised by London agency AMV BBDO, the ad was shot in Ireland and showcases AGP applicants from the worlds of food, arts, sport and music; […]
Sweet win for Irish International
Irish International has been appointed as the lead shopper agency for Mars in Europe in one of the most significant international contacts won by an Irish agency. The appointment covers shopper marketing work for Mars and Wrigley, including M&Ms, Snickers, Twix, Extra, Orbit, Dolmio, Uncle Ben’s, Pedigree and Whiskas. The account could mean a seven […]
Setanta launches highlights shows
Setanta Sports will launch its new Barclays Premier League highlights this weekend. Premier League Central goes out at 8.30pm on Saturday with a second highlights show at 10.30pm on Sunday on Setanta Ireland. The Saturday show will be presented by Setanta’s Connor Morris, who will be joined by studio guests former Charlton and Ireland midfielder […]
Kinsella joins Marketer of the Year
AIB group marketing director Tom Kinsella is to help judge this year’s Marketer of the Year entries. Kinsella moved to AIB from Diageo last year. He was global marketing director for Baileys for over four years and held various other senior brand and advertising roles with the British drinks giant. He joins the judging panel, […]
A quarter of Kenny listeners could defect to Newstalk
Research conducted this week by Core Media claims that a quarter of the current Pat Kenny audience on RTÉ Radio 1 is at risk and could move over to his new show on Newstalk. This increases to 52 per cent of Kenny listeners when those who are ‘somewhat likely’ to move channels are included. Based […]
Musgrave drops Superquinn brand
Musgrave is to change the name of its Superquinn stores to SuperValu from next February. Due to a reorganisation in Superquinn, 102 staff will be made redundant in the next 18 months, reducing the workforce to 2,500 employees in 222 stores. As well as the name change, SuperValu plans to invest €10 million to complete […]
M&S to close four Irish stores
Following a strategic store review, British high street retailer Marks & Spencer is to close four of its stores in the Republic of Ireland in the coming weeks resulting in 180 redundancies, the company has confirmed in a statement issued by its PR agency, WHPR. The four stores which are due to close their doors […]
Shuttle bus for Dublin Horse Show
During this year’s Discover Ireland Dublin Horse Show which starts tomorrow and runs until Sunday at the RDS, attendees will be able to avail of the park ’n’ ride acility managed by parkbytext™, which will be in operation from Muckross College Park, Donnybrook, Dublin 4 and UCD, off the N11. A shuttle bus will run […]
Kenny leaves RTE for Newstalk
RTÉ has confirmed that broadcaster Pat Kenny will not be renewing his contract with RTÉ and is leaving the station to join Newstalk 106-108FM. Kenny (pictured above right, with John McColgan), will host a news and current affairs show from 10am to 12.30pm weekdays from September 2. Kenny joined RTÉ as a part-time radio announcer in […]
