OMD has lost the £600 million global media planning and buying business for Vodafone, which is set to move to either WPP’s Group M or Dentsu’s Aegis network agencies Carat and Vizeum. Omnicom’s OMD has not made it through to the final stages of the review. OMD has worked for Vodafone for 17 years, apart […]
ArchiveMarch, 2014
Rothco adds Woodie's
DIY retailer Woodie’s has appointed Rothco to develop a new media campaign following a three-way pitch with Ogilvy and McCannBlue. The DIY retailer has a new brand identity, including a new logo developed by Principles Marketing design consultants. The refresh is supported by marketing activity which includes TV, radio, print and in-store display. To convey […]
Kerry tackles Denny rebrand
Kerry Foods is re-launching its Denny meats brand with a nationwide marketing campaign. The re-launch continues to build on the Taste of Home platform and will include investment in a new TV ad, a heavyweight outdoor and proximity media campaign, public relations activity, a digital campaign and a media spend, all of which amounts to […]
TV3 says UTV move an opt-out
TV3 commercial director Pat Kiely has described UTV’s move to launch a station in the Republic next year as an opt-out bid to win a greater share of the Republic’s advertising spend. In a cover story interview in the March issue of Marketing.ie, Kiely says UTV is already in the market but what they are […]
China’s Great Wall joins Paddy’s Day party
The iconic Great Wall of China will become the Green Wall of China this weekend when it goes green for the first time ever to celebrate St Patrick’s Day, joining Tourism Ireland’s Global Greening 2014. The installation of green lights on the famous wall will be made possible by the combined efforts of the Irish […]
Thinkhouse to handle Irish Open
The European Tour has commissioned PR youth communications agency Thinkhouse to help increase its social and digital presence for the 2014 Irish Open. The golf tournament, to be played at Fota Island, Cork, from June 19-22, is regarded as one of Europe’s most prestigious sports events. Thinkhouse will create and manage an online ticketing campaign for golf […]
Mindshare targets €5,000 in funds for Shave or Dye
Today FM’s media planning agency Mindshare have jumped on the Shave or Dye bandwagon in an attempt to raise €5,000 this month for the Irish Cancer Society. Mindshare’s CEO Bill Kinlay (above right) has agreed to turn his purple heart into a purple head and pledged to dye his hair the Mindshare shade of purple […]
Carat retains FBD group
Dentsu’s Carat has been retained to handle the media planning and buying for FBD and NoNonsense.ie insurance brands as well as adding digital work, following a review. FBD’s digital work was previously with MediaCom. ZenithOptimedia was also involved in the pitch process. FBD creative is handled by Publicis. Carat has handled the FBD group for […]
MCCP celebrates International Women's Day
To celebrate International Women’s Day tomorrow, MCCP, run by Kay McCarthy (above), has created a visual reflection on some of the different roles and strengths of women throughout history to the present day. The video features many well-known and respected women down the years. MCCP is asking viewers to share the video and tweet them […]
Shoppers buying groceries more often, PML reports
Dubliners are shopping for groceries more often and tend to visit several outlets, a PML survey conducted by Ipsos mrbi shows. The study says 76 per cent of the sample of 300 Dubliners said they shop for groceries up to three times a week. Six in 10 shoppers do smaller, more frequent shops rather than […]
Gorby first Doyenne winner
Acorn’s international strategic director Estelle Gorby has been voted the inaugural winner of the Doyenne award launched by IAPI to find the ‘women of tomorrow’ who are making a difference and who have the potential to become an industry leader in the future. The winner was chosen by an industry panel and selected from a shortlist […]
Gleeson joins Fanagans board
Former PR doyenne and one-time presidential advisor Eileen Gleeson has been appointed as non-executive director of Fanagans Funeral Directors. It is the first non-executive appointment to the family-run business, now in its seventh generation, having been established in 1819. Regarded as Dublin’s largest funeral company, the company is also associated with Kirwans, Nichols and Carnegie […]
Ryanair to appoint CRM agency
Ryanair is to appoint an agency to develop its data and customer relationship marketing (CRM) as part of its revised customer strategy. The pitch process is being managed internally. European agencies are invited to submit credentials by email by 5pm on Friday, March 28. An appointment is due to be made by the end of […]
