A new TV commercial for Coors Light called Expedition has been launched in Ireland. The €900,000 campaign, which also includes outdoor and digital, was developed by local agency CKSK for Heineken Ireland, distributors of Coors Light nationally. Directed by Irish Bafta-winning director Damien O’Donnell and produced by Russell Curran, Expedition is set in the Rocky […]
ArchiveOctober, 2014
OMG set to roll out Resolution
Omnicom Media Group (OMG) in Ireland is about to formally launch its Resolution search and optimisation platform to leverage scale, data and knowledge for clients. The new unit will be headed up by OMG digital boss Garret O’Beirne (above). OMG is headed up by Dave Harland, with Tim Griffiths in charge at OMD and Jason […]
Irish prove to be online savvy
Google has released the findings of its Consumer Barometer for 2014, and it shows that Ireland is a nation of very savvy online consumers. Compared to other countries the Irish consumer has an average of 3.1 connected devices, placing us on a par with the UK. Consumers are multi-taskers with Ireland placed sixth out of […]
Marketing Society to discuss data
The Marketing Society is to host a breakfast seminar on data. The event will show how marketers can use big data and complex data to better inform strategy. International and local experts from clients and agencies will debate the topic. The breakfast will be held in Google Docks on Dublin’s Barrow Street from 8am on […]
Marketer of the Year shortlist announced
If the shortlist for Marketer of the Year 2014 is anything to go by, retail appears to be making a comeback. It has been announced this year’s three finalists are SuperValu’s Ray Kelly, Matthias Wenk, Lidl and Paul Candon, Topaz Energy. The trio will soon present for interviews with the award judges. The winner will […]
NDC welcomes EC cheese plans
The National Dairy Council (NDC) has welcomed the European Commission’s announcement that it is to support a three-year co-funded information and promotion campaign for cheese and cheese culture, ahead of the expansion of the dairy sector’s post quota abolition next April. Minister for Agriculture Simon Coveney TD said the new marketing programme will help alleviate […]
Cadbury’s creative moves to the UK
As part of Mondeléz International’s ongoing strategy to reduce its international agency roster, Cadbury’s owner is to end its relationship with Publicis Dublin from the end of the year and move to the hub agency, Fallon in London. Publicis has handled the account for 12 years and has created some of the brand’s most memorable campaigns, […]
TG4 to show European rugby highlights
TG4 has won the rights to show European Champions Cup and Challenge Cup highlights. Coverage starts this weekend with the Sale Sharks game against Munster at 10.30pm on Saturday and Leicester Tigers v Ulster games in the Champions Cup and highlights of the European Rugby Challenge Cup fixture between Connacht and La Rochelle. Highlights of […]
UPC moves to OMD
UPC has appointed OMD to handle its media buying and planning following an international review. Omnicom was one of the major networks, along with WPP’s GroupM and Publicis to pitch for the Liberty Global-owned TV and broadband business. UPC is a big loss to the Dentsu Aegis Network in Ireland as the account was handled […]
Banotti to judge magazine awards
Institute of Advertising Practitioners in Ireland (IAPI) CEO Tania Banotti (pictured) is among the judges for this year’s Magazines Ireland awards. She is joined by Aidan Power of KBC Bank and Association of Advertisers (AAI) president; Laura Slattery, business reporter, The Irish Times; Niall Quinn of The Reputations Agency and Public Relations Institute (PRII) president; […]
RTE does u-turn on London coverage
RTÉ News is to appoint a new London correspondent and the position will only be advertised internally in RTE. The person appointed will be responsible for reporting across all RTÉ News television, radio and web based platforms on political, social and economic affairs in London and the wider Great Britain. Similar to the working […]
TPI wins Paddy Power print
The Printed Image (TPI) have won the race to become Paddy Power’s official Irish print supplier. The contract covers retail point of sale (POS) displays, marketing collateral and miscellaneous customer communications. Established in 1990, TPI is run by CEO Colin Culliton. Specialists in marketing print, design and promotional products, TPI employs 110 people in Fonthill […]
Setanta to show Ireland-USA game
Setanta Sports has won the exclusive TV rights for the Republic of Ireland’s friendly game against the USA in November. Details of the advertising and broadcast sponsorship include one key spot plus 10 station ads for €1,500 or two key spots and 20 station ads for €2,750. Setanta recently secured a four-year exclusive deal with […]
