Archive2014

CSL to handle Rugby World Cup hospitality

CSL Hospitality, previously known as Corporate Sports & Leisure, has been named as Ireland’s official hospitality agent for Rugby World Cup 2015 being held in England. Ireland will take on France, Italy, Canada and Romania in next year’s tournament with the ultimate prize being the Webb Ellis trophy (inset). CSL, first launched in 1984, are […]

Mary Regan, political reporter with the Irish Examiner, is joining UTV Ireland as political editor. Born in Galway, Regan began her career as a reporter for RTÉ before moving into politics as a weekly columnist for Village magazine. She joined the Irish Examiner in 2006, where she reported on the bank guarantee, the IMF bailout, the […]

Carat chief executive Ciaran Cunningham will speak about how ecosystem planning is the new way for connecting with consumers and brands at the Marketing Institute breakfast in the Fire Restaurant in Dublin next Wednesday. Living in a convergent world where everything is connected and measurable, understanding how consumers connect and engage with every touch point […]

Mindshare have promoted Ken Nolan to the position of deputy managing director. He joins CEO Bill Kinlay and managing director Emma O’Doherty on the WPP agency’s management team. Nolan, who will provide strategic direction and leadership across all clients, joined Mindshare in 2008 as business director and has headed up the agency’s CSR programme, with Brigid’s Story for […]

Comedian PJ Gallagher and veteran music DJ Damian Farrelly will co-present the new breakfast show on Classic Hits 4FM. PJ and Damian in the Morning gets underway from 6am next Monday. Gallagher (pictured) is probably best known for his work as a successful stand-up comedian and for his contribution to the Naked Camera series for RTE. […]

Murray Consultants is to handle Irish Water after a pitch involving presentations from five agencies. The beleaguered water body has been handled up to now by FleishmanHillard with agency director and long-time Fine Gael party activist Mark Mortell in charge of proceedings. Public affairs director and former Irish Times political correspondent Mark Brennock will lead […]

A new TV commercial for Coors Light called Expedition has been launched in Ireland. The €900,000 campaign, which also includes outdoor and digital, was developed by local agency CKSK for Heineken Ireland, distributors of Coors Light nationally. Directed by Irish Bafta-winning director Damien O’Donnell and produced by Russell Curran, Expedition is set in the Rocky […]

Omnicom Media Group (OMG) in Ireland is about to formally launch its Resolution search and optimisation platform to leverage scale, data and knowledge for clients. The new unit will be headed up by OMG digital boss Garret O’Beirne (above). OMG is headed up by Dave Harland, with Tim Griffiths in charge at OMD and Jason […]

Google has released the findings of its Consumer Barometer for 2014, and it shows that Ireland is a nation of very savvy online consumers. Compared to other countries the Irish consumer has an average of 3.1 connected devices, placing us on a par with the UK. Consumers are multi-taskers with Ireland placed sixth out of […]

The Marketing Society is to host a breakfast seminar on data. The event will show how marketers can use big data and complex data to better inform strategy. International and local experts from clients and agencies will debate the topic. The breakfast will be held in Google Docks on Dublin’s Barrow Street from 8am on […]

If the shortlist for Marketer of the Year 2014 is anything to go by, retail appears to be making a comeback. It has been announced this year’s three finalists are SuperValu’s Ray Kelly, Matthias Wenk, Lidl and Paul Candon, Topaz Energy. The trio will soon present for interviews with the award judges. The winner will […]

The National Dairy Council (NDC) has welcomed the European Commission’s announcement that it is to support a three-year co-funded information and promotion campaign for cheese and cheese culture, ahead of the expansion of the dairy sector’s post quota abolition next April. Minister for Agriculture Simon Coveney TD said the new marketing programme will help alleviate […]

As part of Mondeléz International’s ongoing strategy to reduce its international agency roster, Cadbury’s owner is to end its relationship with Publicis Dublin from the end of the year and move to the hub agency, Fallon in London. Publicis has handled the account for 12 years and has created some of the brand’s most memorable campaigns, […]