As the national body for nursing homes pushes home the message that older people’s needs are best catered for in such care homes around the country, the Alone charity is rolling out a new media campaign which asks the question: ‘Why are we forcing older people out of their homes?’ Created by Bonfire, the ads are […]
Archive2015
Confidence up in adland, IAPI report shows
Ireland’s advertising industry is experiencing a renewed sense of confidence, the new annual IAPI Industry Census report shows. The census, first launched three years ago, indicates a regained confidence after a tough recession with 81 per cent of agencies expecting turnover to increase in the next year. The average forecasted growth stands at 13 per cent. The […]
Record Irish numbers for Cannes
A record number of 59 delegates from agencies, production companies and clients in Ireland will attend the Cannes Lions Festival of Creativity, Tania Banotti, chief executive of the Institute of Advertising Practitioners in Ireland (IAPI), reports. IAPI is now the Ireland representative for the festival. The world’s largest creative awards show takes place in June […]
KitKat uses Adshels for special packs
Nestlé Confectionery’s flagship brand KitKat has launched over 400 limited edition packs as, for the first time in the brand’s history, the brand name will be replaced on the front of pack with one of 72 different types of break. The initiative is part of the brand’s groundbreaking new ‘Celebrate the Breaks’ marketing campaign featuring new […]
Media consumers show big appetite for food
Forget fashion and celebrity culture (42 per cent), sports (65 per cent) and the soaps (44 per cent), a study by Red C for Bord Bia shows that 78 per cent of consumers are interested in cooking, food and drink when it comes to consuming media. TV shows like Home Chef with Neven Maguire (25 […]
Taste of Dublin boss settles €120k bill
Events organiser Avril Bannerton, who is managing director of Taste of Dublin, which runs at the Iveagh Gardens this week, settled a bill of €120,000 for underdeclaration of vat, the latest list of tax defaulters released by the Revenue shows. A former Image businesswoman of the year winner and Aer Lingus hostess, she also organises […]
Radio ads home in on nursing care
Nursing Homes Ireland (NHI) has rolled out a national radio campaign in the run-up to Nursing Homes Week 2015, which begins on Monday week highlighting the care provided by private and voluntary nursing homes. The ads celebrate the personal care in NHI member homes and promotes the rewarding job opportunities they provide. The ad campaign follows […]
Man Utd world’s top football brand
Manchester United has overtaken Bayern Munich to become football’s first billion dollar brand. Despite another season without silverware, the annual study by Brand Finance shows that the Red Devils record-breaking deals delivered 63 per cent growth and a value of $1.2bn. Under Louis van Gaal, Man Utd finished fourth in the Barclays Premier League. Barcelona […]
An Post returns to mobile market
An Post returns to the mobile market with the launch of Post Mobile. The move includes a range of pre-pay propositions like the ‘all-in’ data for €20 a month, designed to appeal to data consumers on the lookout for a bargain bundle. Post Mobile becomes the country’s biggest retail channel mobile phone operator, with a […]
Call made for Marketing Society nominations
The deadline for nominations for the four vacancies on the Marketing Society council is midday next Tuesday, society chairman Mark Nolan of Ignite Research has said. There are three openings on the society’s general panel, as Pat Stephenson of Boys and Girls, Leona Daly, Heineken and Gráinne O’Brien, Murray Consultants, step down. With Behaviour & […]
Tubridy to run Women’s Rugby World Cup
RTE presenter Ryan Tubridy’s younger brother, Garrett, has been appointed by the Irish Rugby Football Union (IRFU) as tournament director for the Women’s Rugby World Cup (WRWC) which will be played in Dublin and Belfast in 2017. Tubridy, 39, will be responsible for planning and delivering the tournament at venues in Dublin and Belfast. For […]
Core hires to expand digital and data services
Ireland’s largest media agency group Core Media has announced it is creating 20 new roles in its digital and data division. The roles are focused across online media, search, analytics and social media. The news is in addition to the group’s ongoing graduate programme, which will see 10 graduates recruited on a permanent basis over the […]
Dunmore East relies on WIT for new look
The work of a Waterford Institute of Technology (WIT) design graduate features at this week’s WIT Art and Design Graduate Show. The winning entry, a collaboration between Dunmore East Fisheries Local Action Group (Flag) and WIT, was created by Stephen Geraghty, an ex-WIT Department of Design student, focuses on the regeneration of Dunmore East Harbour. The project, […]
