RTÉ has confirmed that Kevin Bakhurst is stepping down as managing director of news and current affairs in October to become content group director at Ofcom, the communications regulator in the UK. Bakhurst joined RTÉ four years ago as MD of the news and current affairs division and was later made deputy director-general to Noel […]
Archive2016
Sponsorship at Rio Games worth over €800m
Worldwide marketing and sponsorship revenue for Rio 2016 from official sponsors such as Coca-Cola, McDonalds, Samsung and Panasonic is predicted to exceed €800 million, sponsorship agency Onside reports. Coca-Cola, Nike and McDonald’s again have one foot on the podium as the potential big winners ahead of Friday’s opening ceremony. Onside found that Coca-Cola are fastest out of […]
Vizeum reaches out to support SMEs
Are you a charity struggling to secure enough donations? Are you an SME that’s not sure how to build real business value from your social presence? Or are you a ‘not for profit’ organisation interested in maximising your digital footprint? Media agency Vizeum has launched a free service to help SMEs leverage communications to promote […]
One in five Irish children bullied online
One in five Irish children say they have been the victim of bullying online, a new study by Core Media’s ZenithOptimedia claims. The study, which surveyed 1,000 Irish adults and 186 children, examines the safety of the internet and the prevalence of online bullying and body shaming in Ireland. Irish parents hugely underestimate how common cyberbullying […]
Brexit a big concern for Irish people
Irish people believe Britain leaving the EU is a very important story which will impact on their lives, the latest Ignite survey on major news stories shows. The Ignite Score for June shows that 96 per cent of people were aware of the story and 84 per cent said it was either important or very […]
Just Eat offers waiter service at EP
Takeaway app Just Eat is bringing its porters concierge service to Electric Picnic music and arts festival and for the third year is offering festival goers a relax and eat retreat. The porters will be on hand at the festival carpark. For those without a ticket to the sold out weekend, Just Eat is placing […]
Aer Lingus appoints Cedar for Cara
With Aer Lingus in the throes of reviewing its creative ad agency, the airline will see a new business relationship take off soon. International Airlines Group (IAG) has appointed Omnicom/BBDO’s Cedar network to handle its owned content and media sales for Aer Lingus, British Airways (BA) and Iberia, after working with BA. The brief includes […]
Kearneys front NDC fitness and exercise push
Powered by Dairy is a new engagement-driven campaign to be launched by the National Dairy Council in early August. It uses mainly out of home (OOH) and digital media to draw consumers in to behind-the-scenes film footage of NDC ambassadors rugby players Rob and Dave Kearney trying their hand at new and different types of […]
Red Bull’s surfer film set in Ireland
Plumber and father of two from Devon in England, Andrew Cotton hit the headlines in 2014 when it was rumoured he had surfed the world’s biggest wave, estimated at 80 feet. New video release Beneath the Surface documents Cotton’s journey looking for his next big break. Presented by RedBull.TV, the short film follows him and his team […]
Eir Sport renews UFC fights rights
Viewers in the Republic of Ireland will be able to continue to watch exclusive live TV coverage of UFC fights on Eir Sport – formerly Setanta Sport. BT Sport, which is available as part of the Eir package, has renewed its UFC rights for the Republic of Ireland. The renewal will see BT Sport broadcast over […]
Mediaworks promote Keane, Baker and Chalke
Mediaworks has annouced the promotions of Sarah Keane, Ciara Baker and Aaron Chalke. Keane and Baker have each been promoted to client director. Chalke now fills the role of the Core Media agency’s experiential director in Mediaworks. The appointments see Baker and Keane lead two client teams within the agency. Four new starters at the agency […]
Livewire’s Corrigan joins ESA board
Livewire client associate Bethany Corrigan has been appointed to the European Sponsorship Association (ESA) Future Leaders’ board. The ESA is the voice of the sponsorship industry in Europe and seeks to inspire, educate and raise standards within the sponsorship industry. The Future Leaders’ Board (FLB) was launched last year to ensure that ESA reflects the views […]
Dubs more upbeat about post Brexit economy
In the wake of Brexit, Dubliners are four times more positive towards the economy than those living outside Dublin, a report by Behaviour & Attitudes shows. With Britain voting to quit the EU, Ireland’s consumer confidence has fallen. The fragile Irish consumer takes these events to heart. Overall, optimism towards the Irish economy has dipped across […]
