ArchiveJanuary, 2020

MCCP again backs breakfast series

Strategic brand agency MCCP has renewed its sponsorship of the Marketing Institute breakfast talks series for the third year in a row. MCCP founder and chief executive Kay McCarthy says the 2020 series will be its biggest and best yet, bringing together speakers and thought leaders who can provide insight that will help make businesses […]

Boyz on Top is a new six-part comedy that follows the attempted comeback of a fictional boyband from the noughties. The mockumentary series was written and directed by Boys + Girls content lead duo Sam Moorhead and Mikey Fleming. After years of work, they finally brought it to life through a Kickstarter campaign and the […]

Taxi app operator FreeNow is helping consumers beat the January blues after launching a competition for its users this month with four holidays each worth €5,000 up for grabs. To promote the giveaway, FreeNow revealed an all dancing out of home (OOH) 48 sheet special on Dublin’s Macken Street as part of its overall marketing […]

Former Leinster and Ireland international rugby captain Jamie Heaslip is joining financial lender Flender as its head of brand marketing. Heaslip has been Flender’s brand ambassador since 2017. He will work directly with CEO Kristjan Koik to promote Flender, by increasing brand awareness and developing its marketing communications. Since hanging up his boots, Heaslip has […]

Following a competitive pitch launched last October, Rothco, part of Accenture Interactive, has won the creative account for Tayto Snacks’ crinkle cut crisp brand Hunky Dorys in a four-way pitch with Boys+Girls, Publicis and Thinkhouse. To kick off the partnership, Rothco will lead with a fun-themed through the line campaign in the coming months. Karen […]

Ervia has finalised the latest stage of its group agency services review and tenders have been received. Clarification meetings are now taking place for media and creative services. Pitches will be made for Ervia’s Irish Water and Gas Networks Ireland utilities. Both incumbents, Accenture Interactive’s Rothco and Dentsu Aegis Network’s Carat, are involved. A spokesman […]

Cinema and advertising interests teamed up with the Irish Network Against Racism (INAR) to produce a Cannes Young Lions-winning cinema ad, relaunching the iReport.ie web resource as an app to make reporting and responding to racism easier. INAR co-ordinates a network of 102 civil society bodies developing racist incident reports since 2013. They logged thousands […]

For the first time, mobile accounts for most e-commerce website revenue with a 54 per cent share and as much as 70 per cent of traffic, Wolfgang Digital reports. It is the first time ever that paid search is the primary channel driving revenue to e-commerce websites with 34 per cent of revenue. Organic search […]

RTÉ 2FM’s weekday traffic and travel bulletins are now sponsored by Maxol in a deal brokered by Mediaworks and Core Sponsorship. The year-long deal features 10 x credited stings every weekday. Stings will air on 2FM Breakfast with Doireann and Eoghan (6.30am – 9am) and on Jenny Greene on 2FM (3pm-6pm) and Game On (6pm-6:30pm). […]

Christmas FM raised €412,021 for the Barretstown charity for seriously ill children. The station, which was sponsored by Cadbury, Coca-Cola and An Post, had a goal of €250,000 to allow Barretstown to ‘press play’ on over 850 days of life-changing programmes. However, they can now ‘press play’ on over 1,400 days at Barretstown Castle in […]

Former DDFH&B chief executive and Nestle and Bank of Ireland marketing director Miriam Hughes has joined the board of Pluto. The event and experiential agency is run by co-founders Cathy O’Donohoe and Elaine O’Reilly. Current clients include Audi, Lidl, Dropbox, EY, Google, Irish Distillers Pernod Ricard, Unilever and United Biscuits owner, Pladis. Pluto is part […]

As feared, award-winning creative agency Chemistry is to close. Co-founder and managing director Ray Sheerin told Marketing.ie that despite every effort to save the agency before Christmas and remain in business, the company will finally close its doors in Leeson Park this Friday. Chemistry’s demise has come as a big shock to many people in […]

At a time when Ireland is divided over whether or not to commemorate the country’s police forces in charge of national security a century ago, an epic first World War drama unfolds in cinemas in time for honours at next month’s Oscars. In 1917, two British corporals are tasked with getting an urgent message to […]