A report by Core on the Irish public’s reaction to the Covid-19 coronavirus crisis show that optimism levels dropped slightly from 67 per cent of adults in the first weekend of the pandemic to 63 per cent last weekend. There was a slight increase in the number of Irish people who are uncertain, up from […]
ArchiveApril, 2020
Marketing.ie magazine on pause
Publication of the print editions of Marketing.ie is to be put on hold until Irish business gets back on its feet after the Covid-19 pandemic. In the meantime, regular news reports and articles will continue to be published on the magazine’s website. Editor Michael Cullen said paid-up subscribers will have the period of their annual […]
Sun shines for Irish charities this Easter
The Irish Sun, the Rupert Murdoch-owned redtop, will donate all its advertising space to charities this Easter Monday. The move is aimed at helping Irish charities lessen the impact of the Covid-19 crisis by winning support from readers. Fundraising events which provide the financial lifeblood for many of them have been cancelled and donations are […]
IAPI decides to postpone Effies until next year
Following talks with Effie Worldwide, IAPI has decided to postpone the inaugural awards for Ireland until 2021. The Effies are going ahead in countries where entries are already being processed but most of the regional awards scheduled for later this year are in doubt. No gala events are being held and the judging and awards […]
Outdoor backs RTÉ’s Shine Your Light initiative
Ireland’s out of home (OOH) advertisers are joining forces to promote #ShineYourLight. Organised by PML Group, the OOH campaign will see digital screens across the country broadcast a special supporting message on Friday and Saturday in the lead-up to and during the event at 9pm this Saturday with a simultaneous nationwide takeover of screens. The […]
ASAI reminds advertisers about Covid-19 claims
The Advertising Standards Authority for Ireland (ASAI) is reminding advertisers that any claims being made for products and services referring to Covid-19 should be adequately substantiated. The ASAI is issuing the reminder due to the fact that it has received complaints about a number of ads relating to Covid-19 on the grounds that they are misleading. […]
Corcoran named MD at Opinions research agency
Iarlaith Corcoran has been made managing director at Opinions, the research agency launched by David Cullen. Corcoran (above) and Cullen had worked together at OI Research and more recently at Red C. His 15 years in the business also saw him serve as director of Kantar and he has lectured in research methods and statistics […]
BAI launches Covid-19 funds for radio
The Broadcasting Authority of Ireland (BAI) has announced details of a special funding round under its Sound & Vision scheme to support the independent commercial radio sector in its provision of public awareness and understanding of Covid-19, including the risks and public health measures being implemented to reduce the disease’s spread. In all, €2.5 million […]
Fáilte Ireland plans to re-run Gathering
State tourism body Fáilte Ireland is working on a proposal for a re-run of the year-long Gathering series of events that gave a major boost to tourism revenue in 2013. The idea is prompted by the belief that spend from overseas visitors may fall by 70 per cent this year, largely due to Covid-19. Fáilte […]
Circle K uses loyalty idea to help Team Ireland
As part of Circle K’s ‘Here for Ireland’ sponsorship of Team Ireland, the energy company’s ad agency JWT Folk has developed The Local Currency to support Olympic and Paralympic athletes. The scheme gives communities around the country a role in supporting Team Ireland – leveraging data, tech and community spirit in a way not seen […]
Wilson Hartnell shortlisted for four major awards
Four campaigns devised by Wilson Hartnell are in the running for the Sabres, regarded as the world’s top PR awards programme, which recognise achievement in strategic planning, creativity and business results in North America, EMEA, Asia-Pacific, Latin America, South Asia and Africa and delivered by Provoke, previously the The Holmes Report. Out of more than […]
Grocery sales slowdown shows less stockpiling
Grocery sales in Ireland slowed during the week ending March 22, down by 6.8 per cent compared to the previous week though still up 19 per cent compared to the same time last year with alcohol being the only category to experience growth, Nielsen reports. Alcohol sales surged to €35.8 million as Irish people celebrated […]
NDC rolls out ads pointing to trust in Irish dairy
The National Dairy Council (NDC) has a new national TV and radio campaign celebrating the reliability and trust in Irish dairy. As Covid-19 creates huge uncertainty, one thing Irish consumers can continue to rely on is fresh high quality Irish food, thanks to the hard working farmers of Ireland. The campaign was created by TBWA\Dublin […]
