ArchiveApril, 2020

Covid-19: people need to go beyond handwashing

Covid-19 means that behaviour change tops policy makers and commercial strategist’s agenda to help protect our health and safety and financial and social well-being. There’s huge concern about how to encourage people to adopt simple behaviours, like washing hands or the use of hand sanitiser that are critical to at least slowing down the spread […]

Recognising that social isolation poses challenges for people and that a little bit of kindness can go a long way, Boots Ireland is working with the Football Association of Ireland (FAI) to have medicines delivered to vulnerable patients all over the country. Boots and the FAI currently have a three-year sponsorship with the Republic of […]

Consumers are moving away from cash to avoid ‘dirty money’ with a drop of 56 per cent in ATM use since Ireland’s lockdown to deal with Covid-19 began, digital bank N26 reports. As Irish people shift from cash and card-present transactions, e-commerce now makes up seven per cent more of the average consumer’s spend than […]

In a matter of weeks, fundraising at the Jack & Jill Children’s Foundation has been devastated by the Covid-19 crisis with the closure of the charity’s nine shops and the cancellation of most fundraising events. Founder Jonathan Irwin is appearing in TV ads saying the financial outlook is bleak with the children’s charity facing a […]

Mondelez International’s Cadbury Snack chocolate-coated biscuit brand has signed a deal with Communicorp’s AudioXi to develop an Irish-first digital audio campaign. Created by Carat, which is part of the Dentsu Aegis Network, the campaign is running at a time when working from home is radically changing company work practices. Cadbury Snack has long been a […]

IAPI has announced the Cannes Young Lions teams representing Ireland at next year’s festival. Fourteen of Ireland’s most creative young stars will go on to compete in June 2021 on an international stage against teams from all over the world across seven categories, namely design, digital, film, media, PR, print and young marketers. Due to […]

Creative power must be unleashed to help in the fight against Covid-19, a top international branding and culture change expert says. Martin Lindstrom says the reality is that some of the most profound changes in the world were created by one individual who came up with an idea original enough to entice millions of followers […]

Once the Covid-19 crisis hit the Irish commercials production sector like a bullet train, Andrew Freedman of Antidote and Paul Holmes of Red Rage had a chat about what they could do. They decided to get together Irish commercials directors from Commercials Producers Ireland (CPI) member companies to make a film to inspire hope. CPI […]

Aviva Insurance has hired Dublin poet Stephen James Smith to deliver a video tribute to all frontline healthcare workers. The spoken wordsmith penned a piece capturing a message of gratitude to the Health Service Executive (HSE) while the Aviva Stadium on Lansdowne Road was lit up in the HSE’s corporate colours of green and red. […]

The Association of Advertisers in Ireland (AAI) is asking the Government to introduce an incentive to encourage advertising investment in the media during the Covid-19 crisis. In a letter to the Minister for Public Expenditure and Reform Paschal Donohoe, AAI chief executive Barry Dooley (above) pointed out how advertising is “a proven driver of the […]

A campaign calling on Ireland’s creative industry to design and donate inspiring posters of optimism, resilience and hope in the fight against the coronavirus pandemic has been launched. Called Creatives Against Covid-19, the drive will see the posters being made available to download or buy in print with all funds going to Women’s Aid and […]

As part of a support strategy for Ireland’s food and drink producers in dealing with the Covid-19 coronavirus pandemic, Bord Bia is launching a €1 million marketing grant scheme. Bord Bia CEO Tara McCarthy (above) said food, drink and horticulture exports reached a record €13 billion last year, amounting to a 67 per cent growth […]

With the current Covid-19 pandemic sweeping the planet, all our worlds are turned upside down as we are forced to live in very different circumstances. Many of us will be under some degree of lock down – to enforce social distancing, others of us may be self-isolating, worried about having the virus or perhaps suffering […]