Sarah Deeny is client service director at In the Company of Huskies. She first fell in love with advertising as an AE in O’Connor O’Sullivan and now has over 20 years’ experience in agencies such as Arks, Cawley Nea\TBWA and BBDO Dublin. Her clients down the years have included Guinness, Heinz, HSE, IDA and, more […]
ArchiveApril, 2020
Fun ideas for kids during Covid-19
Not sure what to do with the kids these days? Well, for starters, don’t worry. As a parent, you’re your child’s first teacher. Your home is a place where lots of learning is happening every day. The National Adult Literacy Agency (NALA) says a parent’s most important job when it comers to a child’s learning […]
Renault and Axa in drive to help medics
Insurance company Axa and Renault, along with its dealer network, have combined to provide complimentary Renault cars complete with free Axa motor insurance cover for the next two months for doctors and nurses returning from overseas to support the HSE during the Covid-19 crisis. The initiative is supported by an ad campaign created by Publicis. […]
Troubled but happy to share a laugh
Geraldine Walsh wrote a really good article for this week’s Health+Family section in The Irish Times. Entitled ‘Comedy and mental health: It’s like low-calorie therapy’, the article explored how some stand-ups believe finding humour in dark places can be good for people’s wellbeing. Walsh began her article with a quote from Irish stand-up Therese Cahill. […]
MCCP study shows Covid-19 must be about ‘we’
The current Covid-19 coronavirus pandemic is less about ‘me’ and more about ‘we’ as marketers try to understand consumers’ current fears, changing behaviours and evolving needs in an effort to know how brands and businesses may react, a ‘Coming Together’ study conducted by MCCP with a broad mix of age groups and family types indicates. […]
Virgin to show over 12 hours of Liverpool games
Virgin Media Sport will broadcast over 12 hours of Liverpool action in Europe this weekend. Coverage kicks off on Friday at 8pm with every Liverpool goal from the 2018/19 Champions League campaign, followed at 9pm with a look back at the club’s quarter final against Porto. Then at 10pm, there’s the Reds’ semi-final win over […]
Cox predicts ad spend to fall by almost a third
Irish advertising faces severe difficulties due to the Covid-19 pandemic and the crisis is expected to see spend this year fall by 30 per cent, Core has warned. In a statement made by the company ‘s chief executive Alan Cox (above), the contraction equates to over €300 million in lost revenues, all of which will […]
Rollercoaster.ie’s logo points to social distancing
The RollerCoaster.ie website for the ups and downs of pregnancy, parenting and family life has updated its logo to remind parents all over Ireland to stay apart in order to pull together during the Covid-19 pandemic. The site has expanded the distance between the Roller and Coaster in their name to reflect the social distancing […]
JCDecaux thanks frontline workers
As Ireland comes to grips with current travel, social and work restrictions due to the Covid-19 pandemic, JCDecaux Ireland’s digital out of home (DOOH) network is currently showcasing messages of gratitude to Ireland’s healthcare workers, retailers and postal and delivery workers with various sites hosting the ads as a way of saying ‘thank you’. Pat […]
Field takes over at Marketing Institute
David Field has been appointed as the interim chief executive of the Marketing Institute in place of Tom Trainor who stepped down from the role recently to pursue other interests. Field, who has until recently served as chairman of the institute’s board, had already stepped down from that position with Amárach Research’s Gerard O’Neill filling the […]
Brands put social to practical use during Covid-19
The HSE’s #ItsInOurHands, RTE 2FM’s #CreateDontContaminate and An Post’s call-to-action around #WriteNow are among the top campaigns that gained strong traction on social media during the Covid-19 coronavirus crisis, as social media remains a key communication for brands, organisations and governments through the current emergency. In an analysis by Sprout Social, the three hashtags had […]
Pluto runs consent campaign for DRCC
Event and content creation agency Pluto is again supporting the Dublin Rape Crisis Centre (DRCC) by partnering with them in a campaign called #100Consent. Pluto identified popular social media app Tiktok and 20 of the most influential apps used in Ireland users as the best vehicle to reach the most critical demographic and support consent […]
