Foe has teamed up with Carat and Vodafone to activate their new curiosity platform. Foe is providing a full suite of daily creative updates which explore what the nation are curious about on a daily basis. Using localised search data, refreshed and seeded through media every day, the campaign reveals what a lot of us […]
ArchiveAugust, 2020
Virgin turns on gigabit broadband
In a significant development, Virgin Media Ireland has switched on gigabit broadband services across its entire network, bringing lightning fast internet services to people, homes and businesses in towns and cities across the country. The launch of 1 Gigabit (1Gig) services makes Virgin Media the country’s largest gigabit broadband provider. It makes gigabit broadband – […]
Claire Byrne to host Today show on RTÉ Radio 1
RTÉ has confirmed Claire Byrne as the new presenter for RTÉ Radio 1’s weekday mid-morning Today current affairs and magazine programme. As and from next Monday, Byrne will take over from Sarah McInerney, who has stood in as the presenter of the two-hour show (10am to midday) in recent months following Seán O’Rourke’s stepping down […]
Legacy rolls out ads to re-open Dublin
Despite the new Government restrictions aimed at preventing the spread of Covid-19, Legacy Communications has launched a creative public awareness campaign on behalf of a working group comprising Dublin Town, Dublin City Council, An Garda Síochána and the National Transport Authority using the slogan ‘Easing like a Sunday Morning’. The ads urge Dubliners to ease […]
The Public House wins Bord na Móna
Independent creative agency The Public House has been appointed as the strategic and creative agency for Bord na Móna solid fuel home heating. The agency was appointed following a three-way competitive pitch. The other agencies which presented were not named. Bord na Móna has been in home heating since 1946 using peat sources in the […]
P&G not to appeal Tampax ad ban
Procter & Gamble has decided not to seek a review of the ban imposed by the Advertising Standards Authority of Ireland (ASAI) on its Tampax & Tea TV ad, the ASAI has confirmed. As a result, the decision remains that the ad will not run in the same format again. Ads found to be in […]
Ogilvy’s Irani passes Young Shark Covid-19 test
The Shark Awards have announced the winner of this year’s Young Shark competition. The competition, which is open to creatives under the age of 26, was won by Shauna Irani, a copywriter from Ogilvy India who beat off the competition with her direct mailer idea ‘The Real Test of 2020’. The brief addressed the topic […]
FSAI issues guidelines on vitamin supplements
The Food Safety Authority of Ireland (FSAI) has published new guidance for food businesses to safeguard consumer health from potentially harmful levels of vitamins and minerals in food supplements. The new guidelines has been published as the popularity of food supplements in Ireland continues to rise, particularly with winter looming. The guidance will act as […]
AAI appoints Diageo’s Balsamo as VP
The Association of Advertisers in Ireland (AAI), the national advocacy group for promoting the interests of advertisers, has appointed Constance Balsamo as its new vice-president. Balsamo serves as head of alcohol policy and public affairs for Ireland at the British drinks giant Diageo and was previously the company’s head of the EU internal market in […]
One in two cinemas now open for business
Half of Ireland’s cinemas are now open for business, Wide Eye Media (WEM) reports. The Eclipse, Gate, IMC, Movieworld, Movies@, Odeon, Omniplex, The Arc, The Lighthouse and various independent screens are now operating again. Su Duff, marketing director, WEM, said other cinemas are due to reopen in the coming weeks as new releases come out. […]
Initiative adds Harris trucks account
Initiative has won the media planning and buying for Harris Group commercial vehicle importer and distributor for the construction and transport industries. The agency will handle planning and buying across radio, print, out of home, social and display. Founded by the late Robert ‘Pino’ Harris, the group’s franchises includes Isuzu, Higer, Maxus, Sino and Crusader. […]
IAPI/IoD seminar to stress value of branding
As part of its ongoing efforts to stress the importance marketing plays in Ireland’s economy, the Institute of Advertising Practitioners (IAPI) is again teaming up with the Institute of Directors (IoD) to host an online seminar aimed at highlighting how marketing, branding and advertising expertise can help Irish businesses achieve goals right up to boardroom […]
Emma rests easy with new Crawford podcast
Bed mattress brand Emma is to sponsor Georgie Crawford’s latest podcast, The Good Glow Health. Crawford’s first podcast, The Good Glow, claims to have over four million downloads, featuring regularly at the top of the podcast charts. The new spin-off podcast focuses purely on health content by exploring issues with various experts and health professionals. […]
