As the number of reported sponsorship deals dropped by 14 per cent in the first quarter of 2020 compared to the same period last year, one in two consumers in Ireland are calling on brands to continue to support their favourite sport, music, arts or cultural events through sponsorship, research by the sponsorship agency Onside […]
Archive2020
IAPI says adland coping well in Covid-19 crisis
While advertising agencies are finding business planning and forecasting difficult since the Covid-19 crisis struck and three quarters of respondents are concerned about employees feeling uncertain and insecure, adland is coping well with the new and unprecedented demands faced by agencies since the coronavirus pandemic last month. Commenting on the results of a member sentiment […]
Donnelly chairs UK promotions shop Prominate
Former Ogilvy Dublin CEO and WPP’s country manager for Ireland JP Donnelly has extended his part-time roles by becoming chairman of London company Prominate. The promotional products supplier is a joint venture with a network of over 1,700 promotional materials industry experts, comprising 70 licensees for materials procurement and sourcing. Prominate’s website claims that clients […]
Covid-19: people need to go beyond handwashing
Covid-19 means that behaviour change tops policy makers and commercial strategist’s agenda to help protect our health and safety and financial and social well-being. There’s huge concern about how to encourage people to adopt simple behaviours, like washing hands or the use of hand sanitiser that are critical to at least slowing down the spread […]
Boots in new meds tie-up with FAI
Recognising that social isolation poses challenges for people and that a little bit of kindness can go a long way, Boots Ireland is working with the Football Association of Ireland (FAI) to have medicines delivered to vulnerable patients all over the country. Boots and the FAI currently have a three-year sponsorship with the Republic of […]
ATM use down by 56% since Covid-19
Consumers are moving away from cash to avoid ‘dirty money’ with a drop of 56 per cent in ATM use since Ireland’s lockdown to deal with Covid-19 began, digital bank N26 reports. As Irish people shift from cash and card-present transactions, e-commerce now makes up seven per cent more of the average consumer’s spend than […]
Jack & Jill makes SOS appeal for donations
In a matter of weeks, fundraising at the Jack & Jill Children’s Foundation has been devastated by the Covid-19 crisis with the closure of the charity’s nine shops and the cancellation of most fundraising events. Founder Jonathan Irwin is appearing in TV ads saying the financial outlook is bleak with the children’s charity facing a […]
Cadbury Snack backs first digital audio campaign
Mondelez International’s Cadbury Snack chocolate-coated biscuit brand has signed a deal with Communicorp’s AudioXi to develop an Irish-first digital audio campaign. Created by Carat, which is part of the Dentsu Aegis Network, the campaign is running at a time when working from home is radically changing company work practices. Cadbury Snack has long been a […]
Cannes Young Lions get roar of approval
IAPI has announced the Cannes Young Lions teams representing Ireland at next year’s festival. Fourteen of Ireland’s most creative young stars will go on to compete in June 2021 on an international stage against teams from all over the world across seven categories, namely design, digital, film, media, PR, print and young marketers. Due to […]
Creativity can help in coping with Covid-19 crisis
Creative power must be unleashed to help in the fight against Covid-19, a top international branding and culture change expert says. Martin Lindstrom says the reality is that some of the most profound changes in the world were created by one individual who came up with an idea original enough to entice millions of followers […]
Commercials crew unites for Covid-19
Once the Covid-19 crisis hit the Irish commercials production sector like a bullet train, Andrew Freedman of Antidote and Paul Holmes of Red Rage had a chat about what they could do. They decided to get together Irish commercials directors from Commercials Producers Ireland (CPI) member companies to make a film to inspire hope. CPI […]
Aviva pays tribute to healthcare workers
Aviva Insurance has hired Dublin poet Stephen James Smith to deliver a video tribute to all frontline healthcare workers. The spoken wordsmith penned a piece capturing a message of gratitude to the Health Service Executive (HSE) while the Aviva Stadium on Lansdowne Road was lit up in the HSE’s corporate colours of green and red. […]
AAI makes case to Government for ad support
The Association of Advertisers in Ireland (AAI) is asking the Government to introduce an incentive to encourage advertising investment in the media during the Covid-19 crisis. In a letter to the Minister for Public Expenditure and Reform Paschal Donohoe, AAI chief executive Barry Dooley (above) pointed out how advertising is “a proven driver of the […]
