Staycation marketing body Fáilte Ireland will come on board as sponsor of RTÉ Weather bulletins from the start of January in a three-year deal brokered by Mindshare, the value of which was not disclosed by either party. The sponsorship will form part of Fáilte Ireland’s ‘Keep Discovering’ campaign targeting hundred of thousands of Irish viewers […]
Archive2021
Boys+Girls to handle Bord Bia
Bord Bia has appointed Boys+Girls to handle its creative advertising following a contest involving a number of other leading agencies, including Folk Wunderman Thompson, Publicis, TBWA and the incumbent, Accenture Interactive’s Rothco. What proved to be a rather protracted review was overseen by Bord Bia’s director of marketing, Una Fitzgibbon. Bord Bia is responsible for […]
May sings Ireland’s praises on Sky
Tourism Ireland has teamed up with Dublin singer-songwriter Imelda May in a new two-part TV series called Voices of Ireland, which will premiere on Sky Arts and Now today. Working with Red Shoe Productions, Tourism Ireland supported the series’ production, fronted by May. The series is a literary travelogue about Ireland’s many past and present […]
Folk ads focus on safe festive fare
Folk Wunderman Thompson have launched a campaign for Safefood with a focus on building safe habits among household chefs in the run up to Christmas, by encouraging the use of meat thermometers when cooking the Christmas turkey. Safefood claims that less than two per cent of people follow basic food safety checks to determine if […]
Most agency bosses optimistic – IAPI
Some 87 per cent of Ireland’s agency bosses are optimistic about recovering from the impact of the pandemic. Almost two-thirds of all agencies are pursuing business from international clients, reflecting a confidence to compete with agencies based overseas. Maintaining agency culture, as people continue to work from home, remains the key concern for the future. […]
McDonald’s signs up for Virgin shows
Virgin Media Solutions have agreed a sponsorship deal with McDonald’s which will see the fast food restaurant chain sponsor shows across Virgin Media Television (VMTV). The tie-up kicks off this Sunday with family entertainment show Walk the Line, which airs nightly across Virgin Media One from 8pm and sees one act walk away with half […]
Covid among Core’s top stories in 2021
The HSE cyber attack, Covid-19 and the Taliban seizure of power in Afghanistan among this year’s most important news stories in Ireland, a study undertaken by Core indicates. The research was based on interviews with 12,000 adults discussing 200 news stories. Interviewees were asked as to which stories they thought were the most important to […]
Radio Nova scores highest ever audiences
Radio Nova has recorded the highest listenership in the music station’s 11-year history in the latest JNLR survey, showing handsome increases across key metrics. The latest book shows Nova scored a 29 per cent increase in weekly reach to 172,000, a 41 per cent increase in listened yesterday to 82,000 and a 56 per cent increase […]
AIB teams up with stars for Goal Mile
Former Leinster and Ireland rugby international Luke Fitzgerald, Irish hockey international Róisín Upton, Olympic middle distance runner Ciara Mageean and former Mayo county manager and GAA footballer Stephen Rochford have joined AIB in encouraging communities across the island to step up together and take part in the Goal Mile this Christmas. For over 40 years, […]
Dennis to join Publicis as business director
Sinead Dennis is to join Publicis Dublin as business director as and from March. Dennis will lead the growth and development of the agency’s client service team and report to managing director Geraldine Jones. Her talent was recognised early in her career with the IAPI ‘One to Watch’ accolade, and she has since developed growth […]
Clavin appointed GroupM’s CFO
GroupM have promoted Conor Clavin to the role of chief financial officer (CFO). He replaces Michael O’Reilly, who retires with immediate effect. Clavin has worked with GroupM for the past 14 years as the company’s finance director and is firmly established in the business and well known among clients and media vendors across the advertising industry. […]
Katie Taylor again most admired sports star
Katie Taylor, Ryan Tubridy and Christy Moore topped their respective fields in sport and entertainment and made up the top three most admired Irish sports, broadcast and music stars overall in Ireland in 2021, a study by sponsorship consultancy Onside indicates. Taylor extended her standing as Ireland’s most admired sports star for the fifth year […]
B&A shortlisted for four research awards
The Marketing Society has announced the shortlist for the 13th annual Marketing Society Research Excellence Awards to be held in early 2022. Behaviour and Attitudes (B&A) have been shortlisted for four campaigns. Red C Research, Opinions and Spark Market Research have three campaigns shortlisted. Empathy, MCCP and Ipsos MRBI also made the shortlist. B&A is […]
