Luxury knitwear brand Monaghans Cashmere hired Banjoman Films to create its first-ever Christmas campaign starring theatre actor Barry McGovern. Located just off of Grafton Street on South Anne Street, Monaghan’s Cashmere was first established 61 years ago by the now 96-year-old Tom Monaghan, with three generations of family having worked there. In its lifetime, the […]
ArchiveNovember, 2021
Aldi tops latest BrandShout poll
Aldi has knocked its rival Lidl off the top perch to take the lead position in the November BrandShout telesurvey. Lidl, which slips to number two, was the poll topper for both September and October. The ad recall analysis, conducted by Ipsos MRBI for Marketing.ie, is based on interviews with a new national panel of […]
Late Late Toy Show raises €6.6m
The Late Late Toy Show appeal has raised €6,601,895 million so far for Irish charities as people tuned in to the show from 150 countries. An average audience of 1.8 million tuned in across the weekend, making it one of the highest-rating TV programmes on a single channel on record in Ireland. Average TV viewing […]
Premier Sports to show 25 PL games
Premier Sports will broadcast 25 live and exclusive Premier League games throughout the coming weeks. On Tuesday, November 30, the channel will be the only place to watch every PL game from round 14 with all 10 midweek fixtures live over three nights. The coverage begins at 7pm on Premier Sports 2 when Eddie Howe’s […]
Some trouble at North Pole?
Claire O’Rourke on Irish consumers’ awareness of supply chain issues in the run up to Christmas. How does in store compare with online? As we head into the second Christmas of the pandemic, life is somewhat less disrupted by Covid-19, but we are seeing the impact on global supply chains. Retailers started warning early in […]
Sky News takes to Saorview platform
Sky’s flagship international news service, Sky News, will become free to air in Ireland as the channel launches on Saorview from next Tuesday, November 30. Users of Ireland’s free digital TV service will find Sky News on Saorview channel 23 – with access to Sky News’ live 24-hour bulletins and programmes. It becomes the 12th […]
Boys+Girls imagines Roe & Co’s golden hour
Creative agency Boys+Girls were hired by Diageo to roll out a new international campaign for its Roe & Co whiskey. Diageo launched the brand a few years ago and Boys+Girls have worked closely with the drinks giant since, winning a competitive pitch to launch the brand. It is the first international campaign covering markets including […]
Christmas FM returns to airwaves
Fans of festive music will be pleased to hear that Christmas FM returns to the airwaves this weekend. The radio station will switch Christmas on at midday this Sunday, November 28, allowing people to turn in for their festive music favourites. The presenters, all of whom volunteer their time, will broadcast around the clock to […]
Most people keen to get a booster jab
Despite recent reports of high no-show rates for vaccine booster appointments, 84 per cent of people across Ireland would avail of the Covid-19 booster jab if it was offered to them by the HSE. The findings come from Zahra’s end-of-year consumer sentiment report, which investigates the feelings, shared experiences and pain points of 6,017 Irish […]
Folk and Mindshare roll out BGE Christmas ad
Bord Gáis Energy (BGE) has launched a TV campaign entitled ‘On Call’ aimed at capturing the spirit of Christmas and takes inspiration from the company’s service engineers, everyday people who sign up to work on Christmas Day, even if it means being away from family on the day. The ad highlights the commitment and care […]
Bonfire’s Sean Hynes new IAPI president
Seán Hynes, co-founder and creative director of Bonfire, has been elected president of the Institute of Advertising Practitioners in Ireland (IAPI). Hynes held a number of senior creative positions in other agencies, including Bates Ireland, Y&R and Publicis QMP. He succeeds Dentsu’s Shenda Loughnane as she becomes global MD at the group’s iProspect. Hynes’s work […]
Businesses less happy about hybrid working
As employers are again urged to embrace remote working, new research reveals that Irish businesses are less happy about hybrid working since the phased reopening of workplaces in September. A report by Adare Human Resource Management (AHRM) shows that only one in three employers, excluding retail and wholesale sectors, rate hybrid working highly. The figure […]
Káno adds trio to its client service team
PR agency Káno Communications has announced three new hires for its client service team. Claire Egan has over 15 years’ experience in the communications industry, working in the media, publishing, sport and higher education sectors. She joins Káno as a senior account manager from DCU, where she worked in the communications unit on research and […]
