ArchiveNovember, 2021

Staff shortages may dampen festive cheer

Staff shortages in the retail and hospitality sectors could dampen the Christmas cheer of shoppers and party-goers, new research from jobs site Indeed indicates. Indeed found that while postings for seasonal Christmas roles are just two points down on pre-pandemic levels seen in 2019, the number of job searchers for seasonal jobs is down by […]

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Chill Insurance appoints BBDO

BBDO Dublin has won the Chill Insurance account after a four-way pitch run over recent months which included Boys+Girls, Oliver and Ken Robertson’s The Tenth Man. Up to now, Chill had handled its advertising in-house, often relying on zany and quirky ideas to generate consumer interest and raise awareness of the brand in Ireland’s insurance […]

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Brennan takes charge at Allianz

Allianz Ireland has announced the appointment of Mark Brennan as its head of marketing. He will be responsible for all Allianz’s business to consumer (B2C) and business to business (B2B) marketing, including proposition development, customer experience, digital platforms, brand and digital marketing and the German insurer’s  sponsorships. He replaces Robert McEvoy, who is now the […]

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Coleman fronts Boots’ Bags of Joy

Boots has unveiled its Christmas ad campaign, starring Bafta-nominated actress Jenna Coleman as the character of Joy. The campaign pitches Boots as the festive season’s top gifting destination, with something special for everyone and every occasion. Called Bags of Joy, this year’s campaign highlights the pleasure of timer spent with friends and family. Coleman is […]

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Book on how to be a people person

Lara Cullen, a Dublin-born, London-based executive coach, has written a book on providing marketers with guidelines on how to bring out the best in themselves and others. The book, entitled How to be a People Person, revolves around three major maxims – be kind, be brave, be brilliant. A people person is able to bring […]

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Twenty Questions with Elizabeth Sheehan

Elizabeth Sheehan is a marketing consultant specialising in strategy, sustainability and innovation. She started her career at Allied Domecq in the Netherlands working on the C&C International portfolio. She returned to Ireland in 1998 to work with Mars before joining PepsiCo in 2004. In more recent years, she was marketing director at Lucozade Ribena Suntory […]

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Black Friday no longer excites Irish consumers

Irish consumers are losing interest in Black Friday with only one in two consumers planning to shop this year and one in five saying they are unsure about buying anything on the day, a study by digital platform Sitecore indicates. The report says that the drop in interest in Black Friday could be because two […]

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Thinkhouse shares sustainability guide

Thinkhouse has shares a guide for sustainability in action with Ireland’s advertising and communications agencies following last week’s Institute of Advertising Practitioners  in Ireland (IAPI) webinar which saw participation from PJ Brigdale, An Post; Liz Roche, Vodafone; Abby Bentley, Yugo and Jane McDaid, Thinkhouse. The session’s moderator was Folk Wunderman Thompson’s Abi Moran. The short, […]

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Leinster supports Alzheimer Society

Leinster Rugby is supporting the Alzheimer Society of Ireland (ASI) as its first charity partner of the new season as part of its charity affiliate programme it launched last year. Like last season, the club will once again work with a new charity each month in the hope of raising its profile as it did […]

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Core helps create new KFC roll

Core worked with KFC on a fresh way to reach the Irish lunchtime market by developing and launching the Irish KFC Chicken Fillet Roll. Core advised KFC to take a different approach to the traditional advertising route and suggested developing a whole new product instead. To stand out from other NPD launches, Core and KFC […]

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Boys+Girls gets festive with Littlewoods

Boys+Girls have created their first Christmas campaign for Littlewoods Ireland. The online retailer wanted to deliver a message that in life, love is the greatest gift you can share. With this in mind, the agency created a narrative-driven story about the true meaning of Christmas with a loving relationship between a hardworking mum and her […]

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An Post looks to Liveposter to deliver

An Post is using PML Group’s Liveposter platform across various networks to promote its Flex Credit Card from An Post Money. The digital out of home (DOOH) campaign promotes a more relevant message using day of week and time of day copy throughout cycle 23, with specific copy also scheduled around a sports event being […]

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ICAD plans to publish book on creative work

For the first time in six of the most pivotal years in its history the Institute of Creative Advertising & Design (ICAD) plans to publish a book of award-winning creative work. The publication will be one of the largest of its kind in ICAD’s history and will comprise award-winning work from 2016 to 2021, membership […]

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