Archive2021

Premier Sport to show six EPL games

Premier Sports is to broadcast six exclusive live Saturday 3pm English Premier League (EPL) fixtures in August and September starting with Champions League winners Chelsea’s home match at Stamford Bridge against Crystal Palace in what will be Patrick Vieira’s first league game as manager on August 14. Chelsea are seen as a lead contender for […]

The winner of the Ultimate Marketer of the Year award, presented by Marketing.ie in 2018, Fiona Dawson is among the speakers who will speak at the ‘Branding: Vital for Ireland’s Economic Recovery’ co-hosted by the Institute of Advertising Practitioners in Ireland (IAPI) and the Institute of Directors (IoD) coming up at the end of next […]

Youth marketing agency Thinkhouse has formed an alliance with TU Dublin and GSA Group to launch the Breakthrough Scholarship, an initiative that aims to make the transition to third level easier for an exceptional student by funding a full scholarship for a masters in digital marketing, a fully paid internship and student accommodation. Research by […]

The Institute of Advertising Practitioners in Ireland (IAPI) will bring a little bit of the south of France to the shores of Ireland this Friday. This year’s Cannes-alysis takes place at 11.30am to 1pm. Not only did Rothco win a grand prix and Boys + Girls win a gold for creative effectiveness, but PHD Media […]

Core Creative and its sister media agency Zenith have developed new ads for Aviva. The car insurance campaign also unveils Aviva’s new brand positioning ‘It takes Aviva’. Research by Core shows that consumers crave emotional confidence in their insurance provider. The ads tell the story about how Aviva provides practical help when a car breaks […]

Rothco, part of Accenture Interactive, has created a a new TV ad in the ongoing Woodie’s ‘Heroes’ series by this time focusing on a fundraising initiative. The idea behind the DIY home and garden retailer’s latest TV ad is to help Ireland’s charity sector which has faced major problems in raising funds during the pandemic […]

Sky Media has reintroduced its AdSmart business support scheme which incentivises Irish advertisers with €20,000 worth of airtime on Sky channels. The initiative is open to businesses that have been operating for at least a year and have not used TV advertising before. Businesses can nominate themselves or may be put forward by a media […]

Core is the first Irish agency member company to achieve the Internet Advertising Bureau IAB gold standard certification for their media portfolio – Mediaworks, Starcom, Spark Foundry and Zenith. The gold standard, which was developed by IAB UK, was adopted by IAB Ireland last February. The standard is recognised globally as a positive initiative. It […]

The number of new reported sponsorship deals in Ireland doubled in the first half of 2021 compared to the same period last year, exceeding the comparable pre-Covid-19 level recorded in 2019 by 8%, a new study by Onside sponsorship consultants indicates. Despite a cautious return to live sports events, sport continues to dominate sponsorship activity. […]

Following a competitive pitch, Thinkhouse has been appointed by Suntory Beverage & Food GB&I as its newest agency partner. Thinkhouse will work with Lucozade Energy’s GB team, alongside their existing agency partners, on PR and experiential work. The appointment follows four years of the agency working with the Japanese company’s Irish unit. Suntory was formed in […]

The retail sector was by far the biggest spending category on out of home (OOH) in the first half of 2021, a report by PML Group shows. The Posterwatch figures show that the sector accounted for 18 per cent of OOH display value across the first 13 cycles – December 28 2020 to June 27 […]

TAM Ireland has announced the shortlist for this year’s TAMI Awards TV planning awards following a record number of entries. The competition rewards and celebrates the best use of TV. Judged by a panel of industry experts chaired by former Today FM chief executive Peter McPartlin (pictured), the winners will be confirmed at a ceremony […]

Cornmarket has signed up rugby analyst and mental health expert Brent Pope as the company’s brand and wellness ambassador. The company specialises in finances for public sector workers and their families. It is hoped that its partnership with the New Zealander can promote awareness of the need for people to look after their mental health. […]