The Marketing Society has invited Emma Chiu, global director, Wunderman Thompson Intelligence (WTI), to lead its line-up of speakers for the society’s next event, titled ‘Sustainability Insights for 2021 – What Brands Need to Know’. Chiu authored the Future 100 Trends 2021 report and is now developing a global sustainability report due to launch in […]
Archive2021
Belfast Live reaches new heights six years on
Belfast Live is celebrating its sixth birthday this month with more people than ever turning to the site for all their daily news and content. The website launched in 2015 with the vision to be a news brand that would reflect the North and Belfast in news terms and was the first ‘live’ news brand to […]
Now TV Dublin Bikes adds electric power
Dublin City Council, JCDecaux and the National Transport Authority (NTA) have announced that Sky’s Now TV Dublin Bikes scheme will be upgraded with half of the fleet of 1,600 moving to hybrid electric bikes from the end of March when the first batch of the e-bikes will roll out. The hybrid electric option means people […]
Denis O’Brien to sell Communicorp to Bauer for €100m
Bauer Media Audio has entered into a deal to buy Denis O’Brien’s Communicorp Media Group for an undisclosed sum thought to be around €100 million. The deal will see Bauer Media Audio enter the Republic of Ireland and extend its audio business to eight countries and will help it develop its current position in Europe […]
Bonfire gets Declan O’Rourke to voice Alone ads
Bonfire has produced a new TV commercial for Alone which is airing on RTE. The agency got Irish singer Declan O’Rourke to voice the ad. The commercial celebrates the great work that the charity for older people has been carrying out over the last year and features images of real people who receive support from […]
Wilson Hartnell to back PPAI photo awards show
PR agency Wilson Hartnell has signed up as an associate sponsor of this year’s Press Photographer of the Year awards being presented this Friday. For the past 43 years, the Press Photographers Association of Ireland (PPAI) has held a yearly competition which showcases and honours the best press images of the year, taken by the […]
Tourism Ireland gets Pierce Brosnan for promos
Tourism Ireland has teamed up with the Irish Film and Television Academy (IFTA) to create a new series of short videos to showcase Ireland. The first of these videos features actor one-time James Bond star Pierce Brosnan. In the video, Pierce speaks about his love for Ireland and, in particular, for Kerry and his hometown of […]
Nokia supports feelgood poems and writings
Poets, authors and writers from around the world have come together to create a series of messages to help spread love and optimism in these difficult times. Poets from Europe, a children’s author from India, an outdoor positive enthusiast from Russia and a happiness coach from South America joined forces to curate 15 original, and […]
IAPI refreshes minds with Effie awards relaunch
This week IAPI hosted a refresher ‘How to win an Effie’ event to relaunch the awards competition and this year’s programme. Over 300 marketers and adlanders tuned in to the livestream broadcast to glean tips on how to arrest the attention of the jury with submissions. The event covered the entry process, the selection of […]
Carlsberg zero alcohol an out of home ads hero
New research on the zero-alcohol drinks market found that 38 per cent of Dublin alcohol drinkers aged 18-54 took part in so called Dry January. The Ipsos MRBI ‘Focus on Zero’ survey of 300 respondents for PML Group investigated opinions and perceptions associated with zero-alcohol brands including taste, consumption and relationships to parent alcohol brands. […]
ASAI to host webinar on influencer marketing
The Advertising Standards Authority for Ireland (ASA) is to host a webinar on influencer marketing that will discuss the future of the industry, what opportunities lie ahead for influencers and brands and maintaining trust through transparency. The free webinar will feature new research into influencer marketing and a panel of experts will offer insights. The […]
Wolfgang reports online sales jumped by 159%
Irish online retail sales grew by as much as 159 per cent in 2020 up from an average annual growth of 32 per cent between 2017 and 2019, Wolfgang Digital reports. The trend is based on an analysis of over half a billion euro of online spend, about seven per cent of the total Irish […]
Renault marks 10 years as Dempsey’s partner
A lot has changed in 10 years – fashion, hairstyles, technology – but one thing that has remained the same is the popularity of the Ian Dempsey Breakfast Show on Today FM, which remains the biggest breakfast show on commercial radio. Renault celebrates a decade of its partnership with the Today FM show and also its […]
