Archive2021

Popularity of pets a helpful stroke for Irish vets

The Covid-19 pandemic resulted in higher turnover for almost half of Irish veterinary practices last year with an increase in pet ownership levels contributing to greater demand for services, a new report indicates. As vets continue to work long hours, achieving better work/life balance continues to be the top aspiration of vets and their employees. […]

DMG Media Ireland will give away a free copy of the Irish Daily Mail inside tomorrow’s edition. Paul Henderson, CEO, DMG Media, said they know the pressure everyone is under at the moment with many people in need of a pick-me-up, so the idea is to make it as easy as possible for readers to […]

This year, it is going to be a Valentine’s day like no other. Life in lockdown has been hard on romance. Gone are the days of dressing smart, going for dinner, dousing ourselves in a signature scent and wanting to tear each other’s clothes off. Valentine’s Day 2021 is going to be a whole different […]

German discounter Lidl has launched a new campaign created by BBDO Dublin to mark its sponsorship of the Ladies’ Gaelic Football Association (LGFA). Launched across TV, OOH and multiple digital channels, ‘Level The Playing Field’ aims to acknowledge the generations of players who have battled for equality and act as a rallying cry for all […]

Geraldine Jones has been appointed as managing director of Publicis Dublin following Padraig Burns’s decision to retire after 33 years. Burns will step down at the end of July and Jones will take on her new role from the start of August. Jones joined the agency 20 years ago and has worked for the agency […]

As much as 77 per cent of Irish adults listen to radio on FM while only eight per cent of the population, 330,000 people, listen in on a digital device, the JNLR’s ‘Radio in a Digital World’ report by Ipsos/MRBI shows. Of those that tune in digitally, 4.8 per cent use a mobile device, 1.9 […]

Gary Brown has stepped down from his role as executive chairman of Folk Wunderman Thompson. He launched Target Marketing in January 1990, which later became RMG Target, Target McConnells and, most recently, Folk WT. Under Brown’s leadership, Target Marketing became a vibrant business and won the An Post agency of the year award four years […]

Independent News and Media (INM), which Belgian publisher Mediahuis bought from Denis O’Brien in 2019, has launched Programmatic Plus (PP), a product the group claims will change the way programmatic advertising is delivered by INM titles in Ireland. PP is aimed at boosting targeting, transparency and actionable post campaign analysis (PCA). INM says that measuring […]

With the Guinness Six Nations kicking off this weekend, with Ireland playing away to Wales on Sunday, title sponsor Guinness has been ramping up anticipation for the tournament on out of home (OOH) as part of its wider sponsorship activity. Large format gave prominence to Guinness’s message ‘Hope Rises’, building awareness of its sponsorship. Ahead of […]

IAB Ireland, the trade organisation for the digital advertising industry, has launched a gold standard for its members with the aim of reducing ad fraud, increasing brand safety with tag standards and certification, improving the digital advertising experience for users and creating greater cross-industry transparency around the use of consumer data. The gold standard was […]

Spectacular images of Ireland’s western and northern coastlines will be beamed into the homes of an estimated two million people across Britain when a new series fronted by Line of Duty star Adrian Dunbar starts on Channel 5 this evening. The two-part series follows the Enniskillen actor on his travels, reconnecting with the landscape and […]

Bank of Ireland has been named as the top company in Bearing Point’s ‘Digital Leader’s in Ireland 2021’ report, which examined the digital maturity of 390 companies across seven European countries. The report, which includes 53 Irish companies, assessed business digital maturity across digital marketing, digital marketing experience, e–commerce and e-CRM. Seven different business sectors […]

The publisher behind the Irish Mirror and the recently acquired Irish Daily Star newspapers has reached a milestone in its customer value strategy (CVS) roll out, registering five million customers across its news sites, newsletters and other websites and products. The CVS builds on the company’s audience across the UK and Ireland in January. Reach’s […]