Core worked with KFC on a fresh way to reach the Irish lunchtime market by developing and launching the Irish KFC Chicken Fillet Roll. Core advised KFC to take a different approach to the traditional advertising route and suggested developing a whole new product instead. To stand out from other NPD launches, Core and KFC […]
Archive2021
Boys+Girls gets festive with Littlewoods
Boys+Girls have created their first Christmas campaign for Littlewoods Ireland. The online retailer wanted to deliver a message that in life, love is the greatest gift you can share. With this in mind, the agency created a narrative-driven story about the true meaning of Christmas with a loving relationship between a hardworking mum and her […]
An Post looks to Liveposter to deliver
An Post is using PML Group’s Liveposter platform across various networks to promote its Flex Credit Card from An Post Money. The digital out of home (DOOH) campaign promotes a more relevant message using day of week and time of day copy throughout cycle 23, with specific copy also scheduled around a sports event being […]
ICAD plans to publish book on creative work
For the first time in six of the most pivotal years in its history the Institute of Creative Advertising & Design (ICAD) plans to publish a book of award-winning creative work. The publication will be one of the largest of its kind in ICAD’s history and will comprise award-winning work from 2016 to 2021, membership […]
Marketing Society calls for election nominations
As four members of the Marketing Society council will retire at the end of the year – Maggie Matthews of B&A, Sinead Mooney, Red C, Norman Pratt, Kano and Darragh Rea, Edelman – there will be four vacancies. Two of the openings are on the general panel, open to anyone working across the marketing business, […]
Lidl again tops BrandShout poll
German discounter Lidl has topped the BrandShout Omnipoll telesurvey for October, retaining the lead position it claimed the previous month. The ad recall analysis, which is conducted by Ipsos MRBI for Marketing.ie, is based on interviews with a new national panel of 1,000 adults in Ireland every fortnight. Vodafone moved from fourth place. Guinness dropped […]
Galway’s Lorg Media win big at social awards
Four marketing awards in one week is no mean feat for Lorg Media, a Galway-based creative and social media agency . The bi-lingual agency was named best small agency at the 2021 Sockies social media marketing awards presented in Liberty Hall. It was the first time in the Sockies’ 11-year history that a best agency […]
Kellogg’s Pringles sponsors Movember street ads
Kellogg is partnering with Movember by running 25 pieces of clean art installations for its Pringles snack brand in areas of Dublin city with high footfall, including St Stephen’s Green, Dawson Street and Temple Bar. The ads are aimed at raising awareness of the questions men can use to start conversations around mental health and […]
Record Media partners with Irish Runner
Athletics Ireland has signed a deal with Record Media to publish Irish Runner, the magazine launched by Frank Greally in 1981. The publication will be distributed free with the Business Post on a quarterly basis from next January. The magazine’s website and social media channels will be revamped to host free-to-view content for Ireland’s runners […]
PRII to stage conference in November
The PRII National Conference, ‘Key Issues for Communications Advisors’, takes place on November 10 and 11. The eight-hour programme features six areas of interest with over 20 speakers and is split across the two days. The majority of speakers and panelists will be live in studio while delegates will attend online. The full programme is […]
Action24 alarms Dublin commuters
Action24 has launched its first ever out of home (OOH) campaign to promote its smart alarm systems. The campaign uses Dublin Bus Supersides to increase awareness and reach across the capital. The creative features a strong call to action message encouraging consumers to get a quote for the alarm system. It also features the Smart […]
Lonely Planet lists Dublin as seventh best city
Dublin has been named the seventh best city in the world to visit next year by Lonely Planet in its Best in Travel 2022 collection of the world’s hottest trends, destinations and experiences. With 2022 marking 100 years since the publication of James Joyce’s Ulysses, the listing should encourage visitors to follow in the footsteps […]
Verve awarded eight consecutive ISO cert
Verve have retained their ISO 20121 sustainability certification for the eighth consecutive year. As the only Irish agency with the ISO 20121 sustainability certification, they have expanded the certification to Verve GB, following a first assessment and awarded the ISO this year. Verve, run by Ronan Traynor (above), is widely regarded as one of Ireland’s […]
