Amid a surge of interest in all kinds of word games, The Irish Times has moved to revamp its crossword and puzzles reader offering by improving player interactivity through new and easy to use digital features. Players will now be able to play and save their games across multiple devices, including their desktops, mobiles or […]
Archive2022
Thinkhouse’s Laura Costello saluted by Forbes magazine
Laura Costello, strategy director for purpose and planet at Thinkhouse, has been named by Forbes magazine as one of 43 people changing advertising for the climate. Costello, who leads the agency’s sustainability and purpose initiatives, sits in inspiring company among people behind creatives for climate, conscious advertising network and clean creatives. As well as brand […]
Paddy Powers sponsors VMTV comedy show
Paddy Power is the sponsor of the new Craic Den Comedy Club starting on Virgin Media Two at 10.05pm tonight. The show is hosted by comedians Eddie Mullarkey and Damo Clark and is filmed in Dublin’s Tramline. The series will run for five weeks with a double episode tonight in the lead up to next […]
Virgin to show Aslan’s doc for Ukraine
As part of the Ireland for Ukraine media coalition campaign, Virgin Media Television are to broadcast a documentary next week which follows Irish band Aslan as they work with the Irish Red Cross to bring together members of the Ukrainian community in Ireland new and old to record a charity single to support the people and country in their time of […]
Paramount+ added to Sky Cinema
Sky Cinema subscribers in the UK and Ireland are now able to stream Paramount+ on Sky platforms as part of their current subscription at no extra cost. It means all Paramount + TV shows and films are included with Sky Cinema, such as a line-up of popular classic movies, new and original entertainment, iconic shows […]
Safefood research backs junk food ads clampdown
People in Ireland would back a ban on unhealthy food advertising to tackle increasing rates of overweight and obesity, a new Safefood report shows. The research points to 80 per cent of those interviewed agreeing that junk food ads aimed at youngsters should be banned, while 70 per cent support restrictions on marketing of unhealthy […]
Mike Garner leaving Core to go it alone
Highly-acclaimed advertising creative Mike Garner is to leave Core in July and set up his own creative consultancy, working directly with clients and other agencies. Mike Garner Consulting will aim to provide creative resource with a strong emphasis on advertising effectiveness. Garner said the move was prompted by some clients wishing to work directly. He will […]
Mindshare rolls out Brennans NFTs
GroupM’s Mindshare have launched a new campaign bringing Brennans Bread into the world of NFTs and specifically targeting the Generation Z consumer audience. What is an NFT? The letters stand for non-fungible token. NFTs allow people to buy and sell ownership of unique digital items and keep track of who owns them using the blockchain […]
Dentsu’s Merkle acquires Pexlify
Dentsu has agreed a deal to acquire Pexlify, the Salesforce consultancy based in the UK and Ireland. Pexlify will join Merkle, Dentsu International’s data-driven customer experience management (CXM) company. The deal boosts Merkle’s existing Salesforce capabilities, adding scale and additional geography in the UK and Ireland for B2B and B2C clients. Details surrounding the value […]
Sheehan heads IAPI climate action group
Sustainability specialist Elizabeth Sheehan is working with the Institute of Advertising Practitioners in Ireland (IAPI) in leading Ad Net Zero Ireland, the first international chapter of an industry-wide initiative first launched in the UK in 2020. The climate action initiative calls on creatives to use their influence to promote more sustainable consumer choices. Sheehan is […]
Kantar names Apple as world’s top brand
Apple sits on top of the Kantar Brand Z ranking for the world’s most valuable brands and is on track to become the first trillion-dollar brand. With a value of $947.1 billion, Apple stands out for its differentiation and diversification across its hardware, software and services portfolio. Google moves up to second place and is […]
Mindshare brokers tasty TV deal for Tesco
This week marks the launch of Tesco Ireland’s sponsorship of RTÉ One’s new summer cooking show, All Fired Up, fronted by Dublin chef, Nico Reynolds. The six-part series airs in a prime-time evening slot on Tuesdays at 7pm from June 14. Fire Pit, Tesco’s speciality BBQ range, top and tail the show in which Reynolds […]
Madden named Enterprise Ireland top student
Annie Madden, co-founder of FenuHealth and a graduate of UCC, has been named Enterprise Ireland’s 2022 student entrepreneur of the year. FenuHealth, based in Co Meath, produces powdered supplements that are added to feed to help prevent and resolve stomach problems in horses and ponies. The awards are open to all third-level institutions across the […]
