Heineken Ireland has signed a deal with Ryder Cup Europe to become the official beer, cider and stout supplier to the 2027 Ryder Cup at Adare Manor, with its drinks available in bars, the spectator village, hospitality areas and premium experience suites. The Dutch brewer has strong links with the Irish Open through both Heineken and Murphy’s Irish Stout.
Practice
Brands served during the tournament will include Heineken, Heineken 0.0, Birra Moretti, Murphy’s, Beamish and Orchard Thieves. The company’s 170-year-old brewery is located in Cork, about a 90-minute drive from Adare Manor. The 2027 Ryder Cup will take place next September. The tournament will get underway with team practice days on September 14.
Pictured are Max Hamilton, Ryder Cup Europe’s executive commercial director and Sharon Walsh, managing director of Heineken Ireland, with the Ryder Cup at Malahide Golf Club
