RTÉ has agreed a media partnership with Lidl Ireland around Katie Taylor’s clash with Flora Pili at Croke Park this weekend. The deal – details of which were undisclosed – was brokered by WPP Media’s EssenceMediacom, includes sponsorship of the fight broadcast on RTÉ2, RTÉ Player and RTÉ 2FM and fight build-up including the press conference and weigh in.
The deal also includes outside broadcasts of Oliver Callan on RTÉ Radio 1, 2FM Drive with Laura & Katja, and Inside Sport on RTÉ Radio 1 from Lidl Bray (Friday, September 4th) and Lidl Ballybough (Saturday, September 5th), as well as digital takeovers on RTÉ.ie. Coverage of the Bray pugilist’s last fight starts at 8pm on Saturday night.
Champion
Fiona Farrell, marketing director, Lidl Ireland, said the company was a champion of Irish women in sport through a decade-long partnership with the LGFA. “Lidl is proud to be ‘In Katie’s Corner’. With tickets selling out for the event in minutes, we’re delighted to partner with RTÉ to bring this moment to viewers across the country,” Farrell added.
Watch Katie Taylor Live at Croke Park promo
Pictured above, from left: Fiona Farrell, marketing director, Lidl Ireland, Gavin Deans, commercial director, RTÉ and Jacqui Hurley, sports presenter, RTÉ
