John Fanning recounts the history of agency account planning as it celebrates its golden jubilee Account planning first started in Britain in 1968, a year of seismic social and political change. From small beginnings in two London agencies it spread worldwide. Although the marketing communications business has seen many new job titles – especially since […]
Articles Archive
Where now for adland?
David Hayes writes about a recent study he did on adland and asks, is the business at the crossroads or crosshairs? WPP merged GroupM’s Maxus and MEC last year to form Wavemaker. It was different. Not only did the new agency not have media in its title, it also did not start with the letter […]
Škoda’s wheel impact
Ray Leddy, pictured, tells Michael Cullen how the Czech-made car is doing the business It has been said that everything in life is somewhere else and you get there in a car. Škoda’s TV ads are slick. Not because they ditch the brand’s worldwide slogan, ‘Simply Clever’, but because they use the line ‘Made for […]
Young at heart
Mathew Cullen reports from a youth marketing seminar about not missing out Young people are more clued in than older people often give them credit for and they can tell if brands are doing things solely for marketing reasons which makes them look less authentic, Thinkhouse boss Jane McDaid told a seminar entitled ‘Don’t Miss […]
Agencies slaves no more
Catrióna Campbell on why account handling needs a rethink We get paid for brave, boundless thinking, for ideas that make our clients’ products and services meaningful. The calibre of our thinking correlates to the calibre of our people. And yet, repeatedly we read another report in Marketing.ie about the talent shortage in adland, as talent […]
Fanning on Frenemies: threats to adland
John Fanning casts a critical eye over Ken Auletta’s new book, Frenemies, which zooms in on the troubles in adland The turmoil affecting adland shows no sign of abating as the many books bearing apocalyptic titles continues. Madison Avenue Manslaughter (2016) concentrated on the dangerous reduction in margins now facing adland and The Day […]
Women must press on
Su Duff on why diversity needs a rejig if women are to take the baton If inclusion and diversity were two people, how would they be feeling? They have had a lot of attention recently; centre-stage to communicate lifetimes of individual’s frustrations. Lives impacted by something as random as gender, age, ethnicity, sexual orientation, social […]
Milking it
Larry Ryan on a NDC study on dairy products and the attitudes of millennials Research undertaken for the National Dairy Council (NDC) illustrates the issues confronting food producers and particularly among millennials. A two-year study looked at Irish attitudes to milk and dairy products, but particularly focused in on the underlying drivers of change in […]
Able artist – AMV’s Rosie Arnold
AMV BBDO’S head of art Rosie Arnold talks to Michael Cullen about creating great ads, work that stereotypes and fencing Rosie Arnold started at AMV BBDO two years ago after 33 years at Bartle Bogle Hegarty (BBH). She graduated from Central St Martins with a BA (Honours) in graphic design while moonlighting for the new […]
Press into action
Chris Cashen on why rumours of print’s demise are grossly exaggerated Entrepreneur and motivational speaker Jim Rohn says we are the average of the five people with which we spend the most time. In turn, we judge brands like people, by the company they keep. Brands become an average of their exposures. When advertising shows […]
Seán Gallagher’s take on enterprise
Loretta Dignam reviews Seán Gallagher’s book on entrepreneurial feats Are entrepreneurs born or made? In reading the Secret to Success – Inspiring Stories From Leading Entrepreneurs by Seán Gallagher, it would appear that both claims hold true. A former investor on Dragons Den, he lost out to Michael D Higgins in the presidential election after […]
Cashen out at PML
The PML report on out of home (OOH) for 2017 showed that the year ended in growth, albeit moderate, with an estimated one per cent increase by the end of cycle 26. Commenting on the result, PML’s group marketing director Colum Harmon said looking at the overall OOH market, what was most encouraging was the […]
Growing your own in PR
As regards talent in the workplace, ongoing development is best, as Dr Martina Byrne writes A HR survey for business and employer group IBEC shows that the priority for 2018 is attracting and retaining talent, along with addressing skill shortages. Globally and locally the research indicates it is the big challenge facing PR. One way to […]
