Cadbury’s Dairy Milk is Ireland’s favourite chocolate. Mondelez’s Tricia Burke, right, on why the brand is homing in on little acts of kindness. She talked to Michael Cullen In a world led by an infantile egotist characterised by a dearth of empathy and lacking in the fundamental issues of human relationships, corrupting the emotional and […]
Articles Archive
Adman made of write stuff
In a new series, John Fanning profiles leading admen who were also adept at writing books. First up is David Ogilvy David Ogilvy (1911-1999) is arguably the most famous adman of all time. It is partly due to his consummate skills as a creator of some of the best campaigns of the 20th […]
What’s driving consumers in 2018?
Jo Wood on the trends impacting on Irish consumers right now We live in an age where sentiment is trumping reason and feelings trump facts. There is rising empathy in the world and with the loss of trust in traditional institutions brands are more important than ever and have a bigger role to play in people’s […]
Masters of all they survey
Research and insights are largely one and the same, so say B&A’s Ian McShane and Luke Reaper and they explain why to Michael Cullen Is market research endangered? Not that the systematic practice of gathering and interpreting information to get closer to people is likely to go the way of the dodo any time soon […]
Denoting returns from PR
Dr Martina Byrne outlines the role public relations has in promoting the bottom line Whisper it, but PR is not successful because it generates media coverage and mentions on social networks. It is successful because of what it contributes to the delivery of an organisation’s objectives. Depending on the organisation, those objectives could be sales, […]
Agencies must pull together
Patrick McConville on why agencies need to work in tandem to move forward The very first episode of Mad Men ends with the main character Don Draper returning home to his family after a long day at the office. As he kisses his young daughter Sally good night the soundtrack of ‘The Street Where You […]
Pieta House CEO named top marketer
Brian Higgins is no ordinary marketer. In fact, one could question if he should qualify at all when you consider what is most widely regarded as the traditional purpose of marketing. Yet when the Marketer of the Year judges came to making a final decision on this year’s three final candidates, they could not deny […]
Perks for everyone
Colm Carey on why perks at work pay better dividends when offered randomly As the economy picks up, companies looking to attract the brightest and best are turning to perks to clinch the deal. Today’s perks have swung away from a golf club membership to something more holistic and contemporary. Jobs.ie notes that Irish companies […]
Customer experience: fad or future?
Clare Kavanagh on whether or not Irish business is really serious about customer experience A talk by Aisling Hassel, Airbnb’s head of global CX, at a recent event organised by CXPA Ireland was inspiring. Airbnb are game changers and not just in how they democratised travel. In a CX context, they have motivated and enabled […]
Traders programmed for change
Core Media group’s Colm Sherwin and Eddie O’Mahony, above, explain why programmatic is set to dominate media buying and planning in adland in the years ahead Programmatic technology and data is the future of media buying. Core Media Investment (CMI) is going through a revamp in how the group tackle media buying with programmatic at […]
Digital – think first, act later
Emma O’Doherty on why digital adulthood needs manners “We want you to think digital first”, a challenge every advertising and communications agency is highly familiar with and which is often the opening statement in client briefs in recent years. In a world of communications dominated by technological change, it is a fair challenge. Should we […]
Sharks gunning for glory?
Seán Boyle makes a case for why it’s time for Kinsale to seize the creative festival moment as Cannes jumps the shark One of the reasons ad agencies enter award shows is because of something called The Gunn Report. The report is an annual audit of the most creative agencies on the planet, based on […]
Live and swell at Verve
Ronan Traynor (above) tells Michael Cullen why Verve thrives on solving client problems Go to most major sponsored sports or music events around Ireland and chances are Verve are likely to be involved. It could be Electric Picnic, corporate hospitality at the All-Ireland GAA finals or manning stalls at the National Ploughing Championships in Tullamore. The agency […]
