As part of their campaign for Lung Cancer Awareness Month taking place throughout November and to bring down the high lung cancer death rate through better awareness of symptoms, the Marie Keating Foundation has created the first poster to catch lung cancer. The campaign was devised and rolled out by The Brill Building and the […]
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Publicis creates new Spar festive ad
BWG Foods has a new Spar TV ad for Christmas, the convenience retailer’s first in 10 years. The ad is a sequel to its iconic forerunner, ‘Finding Trees’, showing the Spar tree in different locations. ‘Finding Christmas’ will run during the Fifa World Cup tournament being played in Qatar and during The Late Late Toy […]
BBDO Dublin scores brace at Lovies
BBDO Dublin won the People’s Choice award and a bronze in the best experimental (Metaverse) category for Road-Safety-Verse at the 12th Annual Lovie Awards. BBDO was the only Dublin agency represented at the awards celebrating digital excellence. This year, there were nearly 1,000 entries from over 30 countries, with only one in five making the […]
Tesco rolls out Christmas ad
Tesco Ireland has unveiled its TV ad for Christmas 2022. The ad aims to home in on the joy that may be in short supply at the moment as people are facing pressure on their finances, but also acknowledges that Christmas is important to so many, especially after the last few years. The creative opens with […]
Irish agencies make Effie shortlists
Five Irish agencies have made the Effie shortlists, with The Brill Building, Boys+Girls, Bonfire and Core in contention for this year’s Effie Europe Awards and Boys+Girls, Core and The Public House shortlisted for the Effies Global Best of the Best awards. The Brill Building got shortlisted twice for Breakthrough Cancer Research and ‘The Shop that […]
Public House seeks help for tache force
Creative agency The Public House has rolled out a new campaign for men’s health charity Movember, aimed at driving sign-ups and donations for the month-long moustache-growing initiative. Movember focuses on three areas of men’s health which are known to have the most impact – testicular cancer among those aged 15 to 34, prostate cancer and […]
Lidl returns to top Brandshout
Lidl again leads the latest Brandshout ad recall league table, Ipsos reports. The last time the German discounter topped the list was June. Aldi jumped five places in October to take second place, followed by Vodafone, which was the league leader in September. The October top five was completed by Tesco (up from ninth) and […]
BBH partners with ICAD’s Upstarts
Bartle Bogle Hegarty, aka BBH, is teaming up with the Institute of Creative Advertising and Design (ICAD) work closely together to drive forward the Upstarts programme. Publicis-owned BBH, which opened its doors earlier this year with Tesco Ireland as its founding client, will be the first official agency partner of ICAD’s creative education programme. The […]
Tesco staying put at Mindshare
Despite reports to the contrary, the Tesco Ireland media buying and planning will remain at Mindshare. While there was a recent media pitch for the British multiple back in June, Mindshare will continue to handle the business in Ireland, while another GroupM agency, EssenceMediaCom, will look after it in a number of other Eastern European […]
IAPI seeks replacements for Field and Fulham
The Institute of Advertising Practitioners in Ireland (IAPI) are seeking two members to join the institute’s board following the retirement of Fiona Field and Jamie Fulham. Field, who has been a board member for the past five years, is managing director of Omnicom’s OMD, while Fulham, served on the board for the past two years […]
Publicis and OMD retain Irish Rail
Following a review of its creative and media buying services, Irish Rail-Iarnród Éireann, has reappointed Publicis and OMD. Irish Rail recently invited BBDO Dublin, Boys+Girls, TBWA\Dublin and the incumbent, Publicis, to make presentations. The CIÉ group, comprising Irish Rail, Bus Éireann and Dublin Bus, put its media buying out to three agencies. Havas and Spark […]
AAI to host talk on pitching process
The often fraught issue of pitching for business in adland is the subject of this month’s Association of Advertisers in Ireland (AAI) Toolkit session. ‘Life’s a Pitch’ is a client and agency discussion on why it doesn’t have to be this way, and how to minimise business disruption in the creative agency pitch process, with […]
BBDO again voted top agency at Sharks
BBDO Dublin has retained its status as Ireland’s Advertising Agency of the Year at the Shark Awards. Also, its VW ‘Zero Carbon’ billboard was nominated both as a finalist at the Immortals and as the only Irish representative at the Campaign Ad Net Zero awards. BBDO retain its top agency award in recognition of its […]
