It is not every day that a brand launches not just a new ad but adds a new word to the lexicon. To mark the launch of their environmentally-friendly packaging, Glenisk has created ‘Double Goodlier’. Focusing on consumer and environmental benefits, the ad doubles down on how much people may benefit from having a little […]
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Hanratty promoted to Publicis board
Publicis Dublin’s head of strategic planning Chloe Hanratty has been appointed to the agency’s board of directors. Hanratty joined Publicis two years ago from Boys+Girls where she was senior strategic planner. Since then, the strategy team at Publicis has expanded to meet increasing demand for such services across the agency’s client base, most recently with […]
ASAI unveils new rules on HFSS ads
The Advertising Standards Authority for Ireland (ASAI), the independent self-regulatory body which aims to promote the highest standards of marketing communications, has unveiled new rules relating to the advertising of high fat, salt and sugar (HFSS) products which will be incorporated into the food and non-alcoholic beverages section of the authority’s code. The new rules […]
O’Flaherty and Wielopolski sign up to Kick
Creative agency Kick, has announced the appointment of Nicola Wielopolski and Rory O’Flaherty as creative director and head of planning and connections respectively. South African native Wielopolski brings over 20 years’ advertising experience working with agencies in South Africa and Ireland, including Ogilvy, DDB and Cawley Nea, now TBWA. Her client portfolio includes McDonald’s, Honda, Converse, Skittles, […]
Boys+Girls a roaring success at Cannes
Boys+Girls was awarded a gold and a bronze Lion at this week’s Cannes Lions Festival of Creativity. The Portobello agency was awarded gold in the consumer services/business to business category in creative strategy and a bronze in consumer services/business to business in the brand experience and activation for Three Ireland ‘Island’ TV work. The long-running […]
Publicis shares VHI’s latest story
Publicis Dublin has launched its latest VHI Healthcare testimonial campaign featuring Cristín and Alex across TV, VOD, radio and digital audio. The campaign follows the now familiar storytelling approach, using a series of testimonials from real customers and animation produced by Piranha Bar, all of which have delivered high levels of brand awareness. The latest […]
IAPI appoints Ryan as programme director
Katherine Ryan has been promoted to programme director by the Institute of Advertising Practitioners in Ireland (IAPI) and will now be responsible for heading a number of the institute’s key initiatives, including Effie Awards Ireland, Cannes Young Lions and various member events. Ryan joined IAPI in 2017 as communications and events co-ordinator. She became programme […]
Entries now open for this year’s Sharks
The Shark Awards have launched their 2021 advertising and design awards season with a call for entries. Taking the reins as jury president is Anomaly London’s group executive director LA Ronayne (above). During her two-year tenure, Ronayne will aim to ensure a high standard of judging is maintained, as well as overseeing any category modifications. […]
Rothco wins second grand prix at Cannes
Accenture Interactive’s Rothco have won their second grand prix at this year’s Cannes Lions international festival for their Saylists campaign with Apple Music and Warner Music. Rothco are the only Irish agency to ever win a grand prix. Their last grand prix win was at the 2018 Cannes Lions for their AI-led ‘JFK Unsilenced’ work […]
NDC runs ads to support food outlets
The National Dairy Council (NDC) has a new ad campaign to support foodservice outlets that suffered during the pandemic as part of an EU-funded initiative in Ireland, France, Denmark and Belgium. Bord Bia estimates that Ireland’s food industry contracted by half during the pandemic crisis with the closure of restaurants, pubs, hotels and coffee shops. […]
Bulmers Cider ads return to time theme
In normal times, it’s just the cider that ferments for 18 months, but these have not been normal times. The new Bulmers campaign created by Goosebump was originally scheduled to break last summer, but then everything was put on ice – not in the way normally associated with the C&C cider. The new ads return […]
IAPI launches adland’s D&I policy
Women make 61 per cent of all buying decisions and one in six Gen-Zers identify as “queer”, Creative Equals founder Ali Hanan said at the Institute of Advertising Practitioners in Ireland (IAPI) launch of its diversity and inclusion (D&I) policy. In identifying the makers as against the receivers of commercial creative work, seven per cent […]
Today FM presents speed dating ads
Today FM has a new ad campaign and tagline running across TV, large format out of home (OOH), broadcast VOD, contextual digital and the radio station’s social media channels in June and July, with further activity later in the year. The ads, created by Publicis, feature presenters Ian Dempsey (pictured), Mairead Ronan, Dermot & Dave […]
