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Drinks giant Diageo has launched two new Christmas out of home (OOH) campaigns to promote Guinness stout and Rockshore cider. The Guinness billboards integrate a multi-sensory experience using  audio capabilities. Featuring its festive footprints creative, the 48 sheet sound specials play the iconic Guinness Christmas music. The sound plays for one minute on the hour, […]

Creative agency In the Company of Huskies has announced the launch of St. Vincent de Paul’s (SVP) annual appeal. SVP is Ireland’s largest charity, receiving more than 150,000 calls each year, usually from people in need of food. Unfortunately, the number of people that need help has grown this year and things are more serious with […]

GroupM’s MediaCom has added German discounter Lidl following a review. The account has been with Core’s Mediaworks up to now. The creative, which was not part of the review,  is handled by BBDO Dublin. Dentsu’s Carat has added Electric Ireland, the ESB consumer division. The business was handled by Core’s aptly-named Spark Foundry. MediaCom also […]

The Institute of Advertising Practitioners in Ireland (IAPI) voted four new directors onto the board at this week’s AGM. They are Aoife McCleary, senior copywriter, In the Company of Huskies, who will join the creative council and Robert McDermott, financial controller, IPG Mediabrands Ireland, who will become the institute’s new treasurer. Stha Banks (above), head of […]

The CEO of the Advertising Standards Authority for Ireland (ASAI) Orla Twomey has been appointed vice chair of the European Advertising Standards of Alliance (EASA) self-regulation body. The ASAI is a founding member of EASA, a non-profit organisation based in Brussels which represents 28 European advertising self-regulatory organisations (SROs). EASA also acts on behalf of […]

Former Rothco executives Claire Corbett and Sally Oldfield have set up a new agency called All Kinds of Magic. Corbett says the new venture’s mission is to change the destiny of creative businesses in need of renewed relevance and long-term value. They plan to work with owners and leaders in need of stability and growth […]

Three has a new TV ad with a Christmas story entitled ‘Everyone’s a Kid at Christmas’. Christmas is a time for connecting and with a different type of holiday season on the horizon, staying connected matters now more than ever. The ad shows that no matter where you are this Christmas, you can still share […]

Bank of Ireland has launched a new nationwide campaign aimed at increasing awareness on fraud. The new campaign, created by its agency partner Oliver Ireland and fronted by Emmy Award-winning TV personality Baz Ashmawy, will run to the end of 2020 across TV, radio, social media and public relations. The PR is handled by Teneo. […]

It has been a unique year to say the least. The uncertainty of the past 10 months combined with the need for something to believe in means this Christmas has a renewed importance for so many of us. It was people’s enthusiasm for a little festive magic that inspired TBWA/Dublin to create something a little […]

IAPI is holding an election for four vacancies on their 10-member board as Charlotte Barker, Mark Nutley, John Mathews and Gemma Gilmore reach the end of their term. Nine nominations were received for the opening positions and voting is underway. The five nominees putting themselves forward for MD vote to the board are: Adrian Fitz-Simon, creative […]

German discounter Aldi has premiered its Christmas ad which sees the return of cartoon character Kevin the Carrot. The plucky vegetable’s safe landing follows his appearance in a teaser ad with flying  Top Gun-style in a fighter jet with co-pilot Turkey. Kevin was left adrift with a flaming parachute, posing the question – will he get […]