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As part of its ongoing efforts to stress the importance marketing plays in Ireland’s economy, the Institute of Advertising Practitioners (IAPI) is again teaming up with the Institute of Directors (IoD) to host an online seminar aimed at highlighting how marketing, branding and advertising expertise can help Irish businesses achieve goals right up to boardroom […]

Dairy co-operative Ornua has rolled out a new TV ad for Kerrygold following the announcement last year that the butter had become Ireland’s first billion-euro food brand. The ad, created by McCann, has already been aired in the US. It will also run in the key UK and German markets. In Ireland, the ad will be […]

A new nationwide campaign titled ‘What Do You Hear?’ introduces a new tone and brand look from Irish aural healthcare brand Hidden Hearing and its 80-plus clinics. Jointly developed by Initiative and its sister digital agency, Reprise, the ads consolidate the brand’s aural care credentials and aims to build brand awareness and drive footfall into […]

Core has rolled out a new TV ad for Premier Lotteries Ireland’s National Lottery called ‘Dreams Can Come True.’ It tells the story of golfer Taidgh, who, it turns out, is not so gifted at the sport. Undeterred, he continues to play the game he so loves and one day takes a shot which, following […]

TBWA\Dublin has decided that humour might be the best way of making a point about a controversial and widely surprising decision by creating an ad which parodies the recent move by the Advertising Standards of Ireland (ASAI) to pull Procter & Gamble’s Tampax ‘Tampons & Tea’ TV commercial where two women discuss how best to […]

The Government’s HSE Covid-19 campaign devised by TBWA\Dublin and Spark Foundry has again topped the BrandShout list of most recalled ads by Irish consumers in July after first becoming the league leader in April, research by Ipsos MRBI for Marketing.ie shows. The Covid-19 ads have run across all media since the coronavirus outbreak. German discounter […]

Dublin creative agency Folk Wunderman Thompson has won the Windsor Motors account in a contest with a number of unnamed agencies. It comes on the back of Folk also winning Kraft Heinz business earlier this year, along with the decision by Centrica to award its Bord Gáis Energy account to the agency as part of […]

After the announcement by the government in Britain to introduce a ban on TV ads for food and drink brands before the 9pm watershed and axe certain promotions, the Association of Advertisers in Ireland (AAI) has urged that the health authorities, Government, consumers and advertisers in Ireland should act sensibly in trying to tackle obesity. […]

Folk Wunderman Thompson have announced the launch of Flo which they say makes them the only Irish creative agency to have a fully digitised workflow and means to manage a process from brief right through to delivery, resulting in them being the largest and most efficient Irish production hub for print, digital and broadcast assets. […]

Everyone knows the safety protocols by now but what the implications are and how these are to be implemented are open to interpretation and can be confusing. The Institute of Advertising Practitioners in Ireland (IAPI) has assembled a cross section of members, from a creative agency, to media groups to an independent agency, to discuss […]

Horse Racing Ireland (HRI) and Folk Wunderman Thompson have launched a new above the line campaign called ‘On Your Terms’. As racing resumes behind closed doors, the HRI campaign encourages new and existing fans to get involved and enjoy everything the excitement of horse racing can offer, from the comfort of their own homes. The […]