Core media agency Spark Foundry has been retained by Three Ireland for its media strategy, planning and buying and multimedia campaign management services. Three has worked with Spark Foundry since 2014. The re-appointment follows a competitive process across several markets. Core recently collaborated with Three Ireland on ‘The Island’. ‘The Island’ involves Three’s partnership with Arranmore, to make […]
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Turner to speak at NewsBrands event
Denise Turner, insight director at the British UK marketing body for news brands, NewsWorks, will be the guest speaker at NewsBrands Ireland’s ‘Power of News Brands’ breakfast seminar in The Morrison Hotel on Tuesday, October 22. Turner will talk about why advertisers are missing out on customers and profit by under-investing in news publishing. Using […]
Smash to tackle adland’s mental health issues
The Institute of Advertising Practitioners in Ireland (IAPI) and The Advertising Benevolent Society (TABS) have launched the first wellbeing programme of its kind for the advertising industry in Ireland. The programme, called Smash, will provide a variety of mental health supports and practical services, exclusively to IAPI’s two thousand members. TABS traditionally supported marketers through […]
The Public House to handle INM creative
Independent News & Media (INM) has appointed The Public House to handle its creative advertising after a three-way pitch. The agency will work on the the Irish Independent, Sunday Independent and independent.ie. The remit for the agency includes brand strategy, positioning and communications with the roll out of a campaign later this year. Based near […]
Pedigree’s playlist to sooth storm-hit pets
As Storm Lorenzo heads for Ireland, BBDO Dublin has picked a Spotify playlist to help soothe pets. When storm warnings hit, all kinds of preparations are made. Mars-owned Pedigree knows that some dogs become very nervous and vulnerable during a storm. They also know that there are some simple practical steps people can take to […]
An Post Insurance delivers new ads
Following its recent rebrand to An Post Insurance, An Post’s insurer subsidiary has released a new identity and messaging with a national advertising campaign. Over the next five weeks, one new 30-second and two new 20-second TV commercials will air on RTE, TV3, Sky and select VoD channels. Created by JWT Folk, the campaign theme […]
Boys+Girls has a shot at top award
Boys+Girls has been shortlisted for agency of the year in the prestigious Shots awards. Now in its eight year, Shots celebrates the best creative work from agencies around the world. Boys + Girls are up against adland heavyweights Adam & Eve DDB, BBH, Lucky Generals and Virtue Worldwide. The awards will take place in London […]
Bank of Ireland cuts ties with TBWA
Bank of Ireland and TBWA\Dublin are to go their separate ways as the bank explores options in relation to its creative agency roster. The bank continues to use Oliver as its in-house agency, along with other local agencies. However, industry sources have indicated to Marketing.ie that TBWA\Dublin is no longer part of the bank’s agency […]
Russell signs up to Red Rage
Irish director Stevie Russell has joined the roster of Dublin production company Red Rage. Russell is a previous winner of the Cannes young directors academy and has worked at home and abroad developing a portfolio of commercials, music video and film work. He has directed commercials for Heineken’s Orchard Thieves, Ford, Tourism Ireland, Danone and […]
Libresse ‘Viva La Vulva’ wins Sharks grand prix
The grand prix winner at the 56th Sharks creative festival went to AMV BBDO for Libresse ‘Viva La Vulva’ and Omnicom’s BBDO won agency network of the year at the weekend. Chemistry was voted Ireland’s top creative agency. Stink was voted top production company and Motherland emerged as the Irish winner. Final Cut was named […]
Rothco helps colour-blind fans see RWC
The Irish Rugby Football Union (IRFU) has teamed up with Rothco to create a campaign to help Ireland’s colour-blind fans see all the action in Japan. The IRFU’s new campaign tells the story of one such fan. Bobby Blakeney (above), a rugby supporter for 74 years, suffers from severe colour-blindness and cannot accurately distinguish between […]
Griffith College eyes future in new ads
Griffith College has launched its newest nationwide campaign, An Eye on the Future, to help empower learners of all kinds to achieve their career and life potential. The campaign, created by youth marketing agency Thinkhouse, features on out of home (OOH), radio and digital using a disruptive, transfixing image – a student with a third […]
Byrne rejoins Huskies as content director
Dublin independent creative agency In the Company of Huskies has appointed Philip Byrne as content director. Byrne rejoins Huskies, having worked in various agency publishing roles elsewhere. He has a background in journalism, publishing, and branded content and was creative director at Buzzfeed in the UK and editorial director with Maximum’s Joe Media. More recently, […]
