Bank of Ireland has extended its new ‘Begin’ brand platform to include its sponsorship of Connacht, Leinster, Munster and Ulster Rugby – “where passion for Irish rugby begins”. TBWA\Dublin has developed new TV and out of home ads to celebrate provincial rugby in Ireland, showcasing that no matter how far we go, it all begins […]
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Core appoints Finian Murphy as marketing boss
Core’s strategic director Finian Murphy has added another string to his career bow by being appointed marketing director at the marketing communications company. Murphy has worked with Core clients on research projects aimed at gaining a deeper understanding of consumer studies and insights across culture, people, markets, brands and activations. Murphy’s new dual role sees […]
BBDO Dublin canvasses Webby voters for RSA
BBDO Dublin has been nominated for best branded 360-video in the 23rd annual Webby awards. Hailed as the “Internet’s highest honour” by The New York Times, the Webby awards, are presented by the International Academy of Digital Arts and Sciences. As a nominee, BBDO Dublin is also eligible to win a Webby people’s voice award from […]
JWT Folk helps An Post deliver homeless service
An Post has launched Address Point, a new postal address and letter collection service to help people who are homeless or living in temporary accommodation to avail of vital services. Working with homeless charities and service providers, the facility uses an online tool to generate personal addresses, with mail collection points at local post offices. […]
Javelin mourns death of co-founder Paul Myers
Warm tributes have been paid to Paul Myers, Javelin co-founder and copywriter. Known for his wit and gentlemanly air, he helped start up the Javelin agency in 1986 with Joe Dobbin and Conor Kennedy. Myers and Dobbin were part of an agency called King Myers Moy & Dobbin, aka KMMD, which McConnells had launched to […]
IAPI names Young Lions teams heading to Cannes
The Institute of Advertising Practitioners in Ireland (IAPI) have today announced the seven winning creative teams who will represent Ireland at the Cannes Young Lions competition in Cannes in June. The festival is regarded as the global benchmark for effective communications and the world’s top advertising awards show. The seven Irish teams are made up […]
BBDO boss Davies to chair Effies
Effie Worldwide, the global authority on marketing effectiveness has announced that Neal Davies, CEO, BBDO Dublin, will serve as European jury chair of the 2019 Global Effie Awards. As Chair of the European judging panel, Davies will lead the global Effie jury which will determine the top marketing around the world in the past year. […]
Angela Scanlon fronts new An Post campaign
An Post is supporting the roll-out of its rebrand with a new ad campaign. Created by JWT Folk, the ‘For Your World’ TV ad features BBC Television and radio presenter Angela Scanlon taking viewers on a journey through Irish life with An Post products and services. Two other ads for An Post Money and its […]
Bloom weighs in behind iconic bar with new ads
In the TV ad, two blokes hang out in a garden shed. One is working out, his mate is encouraging him. It is the opening scene for a TV ad in the €500,000 campaign for the relaunch of the Catch chocolate bar. Developed by Dublin agency Bloom, ‘Weights’ is the first 20-second commercial in a […]
Spark Foundry ranked as Recma’s top agency
Spark Foundry, the media agency which is part of Core, has been ranked number one in the latest qualitative report released by Recma, the global independent assessment agency. Recma is the only independent global research company which evaluates 1,400 media agencies in 90 countries worldwide based on 18 criteria grouped into four sets. The four sets […]
Core hatches Hen Party TV ad for Lily O’Brien’s
Lily O’Brien’s goes live on TV to launch its new ‘Share Wisely’ brand campaign. The ‘Share Wisely’ campaign explores the dilemma between sharing and keeping, when it comes to something as good as chocolate. The creative platform playfully showcases the fact that there are some things we’re happy to share and others we should keep […]
Ancient East ads launch Fáilte Ireland campaign
The first of Fáilte Ireland’s 2019 marketing campaign started today with the spring advertising campaign for Ireland’s Ancient East. The national TV and radio campaign highlights the region as the place for a short break by showcasing the variety of experiences and attractions across the region in the lead-up to St. Patrick’s Week and the Easter […]
Green Isle Foods rolls out new Donegal Catch ad
Green Isle has launched new brand positioning for Donegal Catch frozen fish. The campaign represents investment in a TV burst, nationwide radio and in-store activity. The campaign supports the newly developed brand positioning of ‘We’re fish people’, a message that aims to re-establish Donegal Catch as the people who know fish better than anyone else. Created […]
