Following talks with Effie Worldwide, IAPI has decided to postpone the inaugural awards for Ireland until 2021. The Effies are going ahead in countries where entries are already being processed but most of the regional awards scheduled for later this year are in doubt. No gala events are being held and the judging and awards […]
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ASAI reminds advertisers about Covid-19 claims
The Advertising Standards Authority for Ireland (ASAI) is reminding advertisers that any claims being made for products and services referring to Covid-19 should be adequately substantiated. The ASAI is issuing the reminder due to the fact that it has received complaints about a number of ads relating to Covid-19 on the grounds that they are misleading. […]
Circle K uses loyalty idea to help Team Ireland
As part of Circle K’s ‘Here for Ireland’ sponsorship of Team Ireland, the energy company’s ad agency JWT Folk has developed The Local Currency to support Olympic and Paralympic athletes. The scheme gives communities around the country a role in supporting Team Ireland – leveraging data, tech and community spirit in a way not seen […]
NDC rolls out ads pointing to trust in Irish dairy
The National Dairy Council (NDC) has a new national TV and radio campaign celebrating the reliability and trust in Irish dairy. As Covid-19 creates huge uncertainty, one thing Irish consumers can continue to rely on is fresh high quality Irish food, thanks to the hard working farmers of Ireland. The campaign was created by TBWA\Dublin […]
Cox predicts ad spend to fall by almost a third
Irish advertising faces severe difficulties due to the Covid-19 pandemic and the crisis is expected to see spend this year fall by 30 per cent, Core has warned. In a statement made by the company ‘s chief executive Alan Cox (above), the contraction equates to over €300 million in lost revenues, all of which will […]
Covid-19 crisis sees big jump in TV audiences
Ninety per cent of adults watched ‘TV yesterday’, one third more than subscription TV, GroupM Ireland reports. With the rise in isolation as the Covid-19 coronavirus pandemic intensifies, AV formats increased as people look to keep up with the latest news or win respite from developments as the crisis develops by keeping themselves entertained. Subscription […]
Agencies busy on getting Covid-19 messages out
As HSE’s media agency, Spark Foundry has had a major focus on the Covid-19 coronavirus campaign in recent weeks in a bid to reassure Irish people feeling a little helpless about what they can do. As the agency’s deputy MD Helen O’Rourke says, events and campaigns like this do not come around very often, sometimes […]
Deadline for An Post Direct Challenge extended
With the spread of the Covid-19 virus, recent weeks have brought upheaval on an extraordinary scale. Everyone is trying to come to terms with spending a lot more time indoors. While it is right that so many sporting and cultural events have been cancelled or postponed, it means there are fewer distractions to help people […]
IPG Mediabrands reports on C-19’s brands impact
Over the coming weeks and months as the economic and behavioural impact of Covid-19 makes itself known in a ‘new normal’ of continual, rapid change, IPG Mediabrands Ireland, with its agencies Initiative and UM, led by Eamon Fitzpatrick (pictured), will report and interpret data affecting brands and society in Ireland and overseas. Fitzpatrick said his […]
Brands home in on getting closer to consumers
As governments around the world try to convince people to stay home to curb the spread of the Covid-19 coronavirus virus, brands are reacting with new and appropriate messages. Banana brand Chiquita posted a new version of its logo on Instagram but without its iconic mascot, Miss Chiquita. The caption explained that she was “already […]
JWT Folk’s Brown calls for #PermitToSaveLives
In response to the current Covid-19 coronavirus public health crisis, JWT Folk’s executive chairman Gary Brown is calling on the Government to immediately introduce new measures to help frontline medical staff go about their work. In a bid to help stop the infection spread, Brown is also advocating free public transport for workers during off-peak […]
Tourism Ireland asks for extra €20m in ad spend
Cross-Border marketing body Tourism Ireland is asking the Government to provide an extra €20 million in advertising spend on top of its annual budget of €45m in a bid to lure international visitors once the Covid-19 pandemic is over. Tourism Ireland started cancelling its international ad campaigns at the start of March when demand began […]
Diageo appoints PHD for its media
Diageo has selected the Omnicom Media Group-owned PHD as its media agency of record across most of its global account, following a protracted review launched last September. The incumbent was Dentsu Aegis Network’s Carat. In a statement, Isabel Massey, global media director at Diageo, said the move to PHD covers both media planning and buying. […]
