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The HSE has said that its recent Quit ad campaign created by JWT Folk has delivered record results since its launch in January, with a reported 25 per cent increase in sign ups to the plan as a direct result of the ads. The campaign kicked off with a TV ad featuring real smokers talking […]

As part of its support for Team Ireland, FBD Insurance has launched a campaign saluting some of Ireland’s sports stars in their journeys ahead of the Tokyo 2020 Summer Olympic Games. The campaign highlights the determination, discipline and courage displayed by athletes like FBD brand ambassadors rowers Paul and Gary O’Donovan, above. The O’Donovans feature […]

Following a competitive pitch in December with four agencies, Mediaworks has won the Paddy Power and Betfair media business in Ireland. The company will still work with WPP’s MediaCom in the UK.  Paddy Power’s Michelle Spillane and Paul Mallon also saw presentations from MediaCom, Dentsu Aegis Network and the incumbent, OMD. Mediaworks deputy MD Fiona […]

BBDO Dublin has been appointed as agency of record for Tourism Northern Ireland, a non-departmental public body of the Northern Ireland Department for the Economy, responsible for the development of tourism and the marketing of the Six Counties as a tourist destination. The account was previously handled by Belfast agency Genesis. Responding to a brief […]

Flogas Ireland has appointed Publicis Dublin as its lead creative agency. The Flogas win follows on from the Bord Gáis Energy (BGE) account moving from Publicis to JWT Folk in an WPP alignment by BGE owner Centrica. In turn, Flogas was handled up to recently by JWT Folk. Launched in 1978, Flogas Ireland supplies LPG […]

An interesting thing happened at the Oscars in Hollywood. Something that garnered less column inches than Joaquin Phoenix’s speech, the wins for Parasite, Saoirse Ronan’s disappointment, or even Billy Porter’s  incredible dress. A film called Hair Love won best animated short and won a first Oscar for the brand Dove and in a way for […]

IPG Mediabrands has won the Emirates airline global media account after a competitive review which got underway last July. Havas, the incumbent, and WPP also took part in the pitch. The account is expected to move to the Interpublic group in the autumn and that one of its flagship agency brands, UM, will be handle […]

One of Ireland’s most loved grocery brands, Barry’s Tea, has launched its first new TV ad in three years. Created by the youth culture agency Thinkhouse, ‘Sisters’ maintains and develops consumer affinity with Barry’s Tea while aiming to build on the emotional warmth the brand evokes. The ad was directed by Nick Kelly for Hinterland […]

Charlotte Regan has signed up to Red Rage for the Irish market. In the last 18 months, the 25-year-old North Londoner won two golds at the Kinsale Shark Awards, a D&AD Young Blood pencil and a Cannes Lion YDA. She was selected for the One Club’s Young Guns 16 and won both Shots Magazine’s new […]