Core and the Institute of Advertising Practitioners in Ireland (IAPI) are once again joining forces for the 2018 Cannes Young Lions competition. Core has retained its sponsorship of the Young Marketers, a competition open to pairs of young people aged 30 years or under working on the client side to show their strategic thinking and creativity. […]
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Murphy puts ad effectiveness first at IAPI
New Institute of Advertising Practitioners in Ireland (IAPI) president, Publicis director Jimmy Murphy aims to cultivate a vision for agencies built on proving advertising effectiveness. Murphy plans to transform how brands and clients, even the most cynical senior management at boardroom level, view advertising and its worth and to measure ad effectiveness. IAPI have also […]
GroupM wins Tesco media account
GroupM has won the Tesco media business as part of a Tesco international consolidation of all business into GroupM under the MediaCom and Mindshare brands across multiple markets. It means that as well as retaining the business in the UK and Thailand, GroupM also adds the account in Ireland, Czech Republic, Poland, Hungary, Slovakia and Malaysia. […]
O&M offices light up with special women images
Ogilvy & Mather’s Dublin office will be transformed today as it celebrates the second annual Illuminate Herstory light festival. From 5pm today, the Georgian era building on Ely Place will display the projected images of six inspirational women, chosen by Ogilvy, Wilson Hartnell PR and Kantar Millward Brown employees. O&M in New York are doing likewise. […]
Cashen to leave Carat for media role at Javelin
Chris Cashen is to leave Carat next month to become head of media at Javelin at the start of March. Cashen joined the Dentsu Aegis Network agency as a graduate back in September 2010 and through his input on the Diageo account, worked his way up to account director. He is widely considered to be a […]
Rothco gets snapped up by Accenture
Rothco has been bought by worldwide professional services network Accenture for an undisclosed sum. Founded in 1995 by Patrick Hickey (right), Paul Hughes and Patrick Ronaldson, the agency has grown hugely in recent years and is now regarded as Ireland’s biggest creative agency. The trio were later joined as directors by Richard Carr and finance boss […]
MediaCom retains AkzoNobel paint brands
MediaCom Ireland has retained the AkzoNobel paints account and the agency’s international network has netted the global account by adding media planning and buying duties in Argentina, MENA and South Africa to their roster. AkzoNobel is the holding company of home and industrial paint brands such as Dulux, Weathershield and Cuprinol. Peter McPartlin, CEO, MediaCom […]
Bonfire adds CityJet account
Bonfire has won the CityJet creative account following a competitive pitch which it is understood also involved OwensDDB and the incumbent, Bloom. Bonfire’s new work for the airline noted for its City of London Airport service is already underway and is based on a new strategy […]
Mediaworks retains Liberty Insurance account
Mediaworks has retained Liberty Insurance in a competitive media pitch involving a shortlist of three agencies, the other two agencies being PHD and Vizeum. Deirdre Ashe, director of personal lines, Liberty Insurance, said the Core agency will handle media planning and buying for the next three years. Mediaworks previously defended the business a few years ago. […]
MCCP adds UK-based Florette salads brand
Planning agency MCCP, run by Kay McCarthy (above), is to work with UK-based salads brand Florette to develop long-term innovation and renovation projects for the UK and Irish markets. The strategic work sets out to bring new brand ideas to market. The Florette brand uses the slogan ‘Always made with sunshine’ to communicate its fresh […]
Havas win 10 gongs at IMC European awards
Havas Dublin took home an impressive 10 awards across nine categories at the IMC European awards in the Radisson Blu Hotel. The awards, which celebrate the best in integrated marketing communications, featured six Irish agencies on the shortlist who together achieved a total of 19 nominations. Havas Dublin received nine silver and one bronze award. […]
Gregory and Mesbur on the move at O&M
Ogilvy & Mather (O&M) has appointed Jane Gregory (above) as managing director of its Dublin office. Gregory joined O&M three years ago as head of client service, having worked with with McConnells and in the US with BBDO. She was also vice president of marketing at the New Jersey Lottery. She will take up her […]
BGE opts for feelgood festive switch ad idea
Bord Gáis Energy’s new ‘Christmas Switch’ ad campaign has kicked off, offering customers who switch to its dual fuel product for 10 per cent off gas, 12 per cent off electricity, €175 cashback and a free boiler service. Created by Publicis, the campaign includes radio, digital and a new 40-second TV ad run until the end […]
