McCannBlue has won the advertising and digital account for Dublin Business School (DBS) after a competitive pitch. Marketing manager Eimear Kearney said with DBS marking 40 years it was important they leverage their position as Ireland’s leading independent business college. McCannBlue worked with Interpublic media agency Initiative in winning the account. McCannBlue has also added […]
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Radio app gets 70k downloads
The Irish radio player app had 70,000 downloads in its first six weeks since launch. The app is a joint venture between the Independent Broadcasters of Ireland (IBI) and RTE and listeners can download all 43 IBI and RTE stations in the Republic. The app allows easy switching between stations, storing favourites and interacting with […]
Bonfire presses home Alone’s message
As the national body for nursing homes pushes home the message that older people’s needs are best catered for in such care homes around the country, the Alone charity is rolling out a new media campaign which asks the question: ‘Why are we forcing older people out of their homes?’ Created by Bonfire, the ads are […]
Confidence up in adland, IAPI report shows
Ireland’s advertising industry is experiencing a renewed sense of confidence, the new annual IAPI Industry Census report shows. The census, first launched three years ago, indicates a regained confidence after a tough recession with 81 per cent of agencies expecting turnover to increase in the next year. The average forecasted growth stands at 13 per cent. The […]
Record Irish numbers for Cannes
A record number of 59 delegates from agencies, production companies and clients in Ireland will attend the Cannes Lions Festival of Creativity, Tania Banotti, chief executive of the Institute of Advertising Practitioners in Ireland (IAPI), reports. IAPI is now the Ireland representative for the festival. The world’s largest creative awards show takes place in June […]
Radio ads home in on nursing care
Nursing Homes Ireland (NHI) has rolled out a national radio campaign in the run-up to Nursing Homes Week 2015, which begins on Monday week highlighting the care provided by private and voluntary nursing homes. The ads celebrate the personal care in NHI member homes and promotes the rewarding job opportunities they provide. The ad campaign follows […]
Core hires to expand digital and data services
Ireland’s largest media agency group Core Media has announced it is creating 20 new roles in its digital and data division. The roles are focused across online media, search, analytics and social media. The news is in addition to the group’s ongoing graduate programme, which will see 10 graduates recruited on a permanent basis over the […]
For whom the ICAD bells tolled
The very best in Irish advertising and design creativity was recognised at the annual Institute of Creative Advertising and Design (ICAD) awards. A total of two gold, 15 silver and 65 bronze ICAD awards, or ‘bells’, were handed out at the event in Vicar Street. Over 560 advertising, craft and design pieces of work were entered […]
Fáilte Ireland in talks with agencies
Fáilte Ireland is in talks with agencies about its creative advertising and media buying services. The State body, which promotes Discover Ireland staycations – as distinct from Tourism Ireland, which promotes island of Ireland holidays to overseas visitors – currently uses DDFH&B and PHD. Among those pitching for the media are Starcom and MediaCom. At […]
AdGrad students take to streets in job hunt
Students completing their masters in advertising at DIT Aungier Street college are taking their artwork to the streets of Dublin as part of their end of year project. To draw public interest, the students are taking an upfront approach in their quest for a career in advertising. The AdGrad 28 are presenting themselves as “wanted”. […]
Irish International wins IDA Ireland
Irish International has won the creative work for the State-sponsored inward promotion agency the Industrial Development Authority, more widely known as IDA Ireland. For over 50 years, the IDA has been charged with attracting foreign direct investment to Ireland and in that time has helped over 1,150 overseas clients set up operations in Ireland. Previously with […]
Boys and Girls renamed for Referendum
With the referendum on marriage equality, ad agency Boys and Girls is showing its support for the Yes campaign by changing its name. During the month of May and until all votes are cast on Friday, anyone visiting the agency’s website www.boysandgirls.ie are greeted with a blue Boys and Boys or pink Girls and Girls button […]
O’Hara now client director at Starcom
Media planning and buying agency Starcom has announced the appointment of Colum O’Hara as client director. Up to now, O’Hara was client manager at Starcom for two and half years. Before joining Starcom in 2102, he was a media planner and buyer for three years with AV Browne, working on Northern Ireland Tourist Board (NITB) and […]
