Starcom has retained AIB media following a contest. The other agencies which pitched were MediaCom and Vizeum. AIB group marketing director Tom Kinsella oversaw the review, aided by consultant Paul Kelders. The two men worked together in marketing at Diageo. AIB’s creative work is with Rothco and was not up for review.
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Young pays tribute to Fanning
Irish International managing director Ian Young has paid tribute to John Fanning as the former McConnells boss was presented with a lifetime achievement award by Marketing.ie. Speaking at an event in Gleesons of Booterstown, Young said Fanning’s intellect, reasoning and ability to articulate made him “a unique asset” to any business. He said his presence […]
Mediaworks wins gold at Sharks
Mediaworks was among the gold winners at the Sharks festival in Kinsale. The agency was honoured for media excellence for Johnston Mooney & O’Brien’s Bundys brand in innovative media strategy and use. Mediaworks beat off work by Forsman & Bodenfors Stockholm for Volvo and Publicis London for DePaul. Mediaworks’ Fiona Field said the ‘A day […]
Electric Ireland seeing agencies
Electric Ireland has invited expressions of interest from creative, digital and below the line agencies. Irish International currently handles creative work (above), while below the line projects are with Omnicom’s Tequila. Media planning and buying, which is with MediaVest, is not part of the process. The review is being handled by Agency Assessments Ireland, whose […]
Day follows O'Sullivan at ICAD
Oran Day of Atelier David Smith design agency has been elected president of the Institute of Creative Advertising & Design (ICAD). Day replaces DDFH&B creative director Gavin O’Sullivan. Judy O Broin of Havas Dublin Worldwide and commercials producer Fiona Kinsella have also stepped down from the board. New board members are Alexis Bouckaert, EightyTwenty; Daniel […]
MediaTrawler widens its net
The MediaTrawler online service is extending its reach to cities on the east coast of America and plans to enter the UK next year. Launched last year by pitch doctor and former MEC director Michael Quilty (right) and David McCarthy, an ex-KPMG technology consultant who developed Perlico’s billing platform, MediaTrawler offers media buying, selling and […]
Sharks winners announced
The organisers of next week’s Sharks festival in Kinsale have released an early list of the winners. Everything listed has won a Kinsale Shark Award. The details of bronze, silver and gold will be announced at the awards show on Saturday, September 14. Delegate registration is still open. The Promo and New Directors shortlists have yet […]
Binet talk moves to Marker
Due to the level of demand, the IAPI talk by international advertising effectiveness expert Les Binet next Tuesday has been moved from Google’s offices on Barrrow Street to the nearby Marker hotel. Binet of Adam & Eve DDB will present key findings from The Long and the Short Of It, the econometric analysis he conducted […]
Irish International to tackle NFL
Irish International continues a winning run by being appointed as lead creative agency for America’s NFL football league in the UK and Ireland. The NFL is said to be investing heavily as it seeks to grow its fan base in these islands. It doubled the number of international series games in London and has signed […]
RSA accounts stay parked
The Road Safety Authority (RSA) creative and media accounts are to remain on with the incumbent agencies, Irish International and MediaVest, following a review, Marketing.ie has learned. In all, five agencies presented for the creative work and a similar number of agencies were asked to pitch for the media. Cawley NeaTBWA, DDFH&B, Publicis and Target […]
Majekodunmi new planner at DDFH&B
Jess Majekodunmi has joined DDFH&B as strategic planner. She has over seven years marketing and communications experience and previously worked with non-profit organisations, including Special Olympics Ireland, Meas (drinkaware.ie) and Plan Ireland. She was named as the 2013 IAPI One to Watch in recognition of excellent professional standards, creativity and innovation in marketing communications. Majekodunmi […]
IAPI adds five members
The Institute of Advertising Practitioners Ireland, (IAPI) has recruited five new agencies. The new members are Acorn, Bloom, ICAN, Lucidity Digital and TMP. The additions bring the total IAPI membership agency number to 50. IAPI works to inform, guide and negotiate issues on behalf of their agency members in Irish advertising. The governing body regularly […]
Paetzold joins McCannBlue board
Jenny Paetzold (above right), operations director at McCannBlue, has been appointed to the agency’s board, while Nuala-Anne Curley has been promoted to account director. Paetzold has 15 years of online and web experience and has worked on marketing communications and advertising campaigns for Motorola, Toyota and Lexus and online assignments for BMW, the National Lottery, […]
