Bord Bia has moved its creative and media accounts following a summer review. Irish International has been appointed to handle Bord Bia creative work, while Mindshare will handle media buying and planning, a spokesperson for the national food and drink marketing board confirmed to Marketing.ie. Cawley NeaTBWA, Chemistry, DDFH&B and the incumbent, McCannBlue, all presented […]
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Guinness Projects ad debuts tonight
Diageo has announced details of its new Arthur Guinness Projects (AGP) campaign which debuts on RTE 1 at 7.45pm tonight. AGP aims to celebrate the next generation of creative talent in Ireland. Devised by London agency AMV BBDO, the ad was shot in Ireland and showcases AGP applicants from the worlds of food, arts, sport and music; […]
Sweet win for Irish International
Irish International has been appointed as the lead shopper agency for Mars in Europe in one of the most significant international contacts won by an Irish agency. The appointment covers shopper marketing work for Mars and Wrigley, including M&Ms, Snickers, Twix, Extra, Orbit, Dolmio, Uncle Ben’s, Pedigree and Whiskas. The account could mean a seven […]
IAPI launches mentoring programme
The Institute of Advertising Practitioners in Ireland (IAPI) has launched ‘Mad World Up Close’, a mentoring programme aimed at helping young IAPI members in their professional development and overall understanding of the advertising business. The programme will provide career guidance and expertise through 12 mentors, who are all volunteering their time. In a statement issued by […]
Language rolls out Londis ads
Londis has launched a new campaign. The independent retail group is said to be investing over €1 million in the campaign over the next year, which includes TV, digital and in-store promotion. The through-the-line campaign, which highlights what makes Londis different to other stores, starts with a 40-second TV ad. The ads emphasise the brand’s […]
KBC sees creative pitches
KBC Bank has invited five agencies to make creative presentations. The bank’s head of brand and marketing Aidan Power (pictured), who joined the company from EBS Building Society last year and is the new president of the Association of Advertisers in Ireland (AAI), has lined up three Dublin agencies – Boys and Girls, Chemistry and […]
ICAD bells ring for Ogilvy
Ogilvy’s work for the ISPCC has scooped another industry honour by bagging two gold bells at the Institute of Creative Advertising & Design (ICADs) awards in the Guinness Storehouse last night. ‘Stupid Little Bitch’, created by Des Kavanagh and Laurence O’Byrne, followed up its bronze radio win at Cannes, with a gold in TV and […]
Blaney to head up McCannBlue
McCann Dublin and Blue Cube have merged to form a new agency operating under the name McCannBlue. From July 15, the new agency will be based in Grand Canal Dock. In a statement announcing the move, it was said “McCannBlue is not a digital agency. Nor an agency with digital capability. But a creative agency for […]
O'Meara to chair ASAI
Former Young’s boss Sean O’Meara is to replace Ed McCumiskey as board chairman of the Advertising Standards Authority of Ireland (ASAI) at the start of July. O’Meara joined Youngs in 1986 as an account director and served on the board. Four years later, he became managing director. In 1994, he was made CEO and chairman […]
Ogilvy Lion winner at Cannes again
Ogilvy Dublin’s work for the ISPCC has again been rewarded with a bronze Lion at the Cannes Advertising Festival, the first time an Irish agency has won back to-back Lions. The radio ad for ‘Stupid Little Bitch’ was created by Ogilvy’s Des Kavanagh and Laurence O’Byrne. Last year, the ISPCC’s TV ad, ‘I Can’t Wait’, […]
Brown to chair Target McConnells
Gary Brown is to take over from agency veteran Pat Donnelly as chairman of Target McConnells. Donnelly is selling his interest in the agency to pursue other business interests. Brown and Target McConnells managing director Geoff McGrath worked together at Target Marketing for several years, during which time the agency built a vibrant business and […]
Huberman fronts for Newbridge
Actress and author Amy Huberman is the new face of Newbridge Silverware. The wife of rugby star Brian O’Driscoll features in a new TV, cinema, print, radio and digital campaign created by DDFH&B, with media by Mindshare. Up to now, Newbridge advertising was handled in-house, with images of screen legends Grace Kelly, Greta Garbo and […]
