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Mediaworks has been appointed by Irish Life to handle its media buying and planning following a four-way pitch. Also in the running for the account were OMD, Vizeum and the incumbent, Mindshare. Irish Life marketing director Brendan McEvoy and head of communications Karl Symes overlooked the process. Brian Sparks of Agency Assessments and Accenture managed […]

Keith Murray has joined Ogilvy Ireland as client services director. The move reunites Murray with Martin Larkin. Both had worked together at Leo Burnett, Murray as managing director and Larkin as the agency’s executive chairman. Murray took over from Shane McGonigle but was only in charge of Leo Burnett for four months when it went […]

Una Kelly has joined Irish International as project manager to work on account planning teams handling Diageo and UPC business. She joins the Sandymount-based agency from The Irish Times where she held an agency liaison role. Prior to that she was an account director at First Advertising, Brian Wallace Advertising and Campaign. She is marketing […]

Green Isle frozen foods has appointed Cawley NeaTBWA as its creative agency following a competition. It is understood Atomic, DDFH&B and Irish International, which has handled award-winning campaigns for Donegal Catch, also pitched. A Green Isle campaign, entitled Beat the Mealtime Brain Freeze, was recently devised by the new agency. The review was overseen by […]

Core Media’s idea to raise money for Movember by becoming the first office building to grow a moustache that gets bigger the more online donations are made has raised €6,725 so far. Core partnered with client Procter & Gamble and its Gillette brand to raise funds for men’s health awareness during the month of November. […]

Jennifer O’Mahony has been appointed senior client manager at MediaVest. With a number of years of digital media experience working in OMD, she joined MediaVest this year. O’Mahony has a broad range of expertise having worked with clients such as Warner Brothers, Sony PlayStation, IBTS, Calor Gas and HP. A commerce graduate from UCD, she […]

As a sequel to the advertising effectiveness talk given by The Long and the Short Of It author Les Binet of Adam & Eve DDB in Dublin recently, the Institute of Advertising Practitioners in Ireland (IAPI) will host a breakfast talk giving two clients’ eye views. Tom Kinsella (above), group marketing director, AIB and Melissa […]

Four agencies are presenting for the Irish Life media account this week. Along with the incumbent Mindshare, the other agencies in contention are Mediaworks, OMD and Vizeum. Irish Life marketing director Brendan McEvoy and head of communications Karl Symes are overlooking the process. The company was acquired by the owner of Canada Life last year […]

Ruth Allen has been appointed account director and team leader at Oliver Marketing, an agency which provides people, process and technology to improve on site client productivity. She was previously an account director at Havas Worldwide Dublin and McConnells and a production manager at AFA O’Meara. She also worked under contract at Irish International. She […]

Central Copy Clearance Ireland (CCCI), the advertising industry body charged with helping alcohol brands get work into campaign which is complaint with the Advertising Standards Authority of Ireland (ASAI) codes, has revamped the front end of its website – ccci.ie . It is the first step in a full review of its website which is […]

A report on what advertising contributes to Ireland’s economy shows the industry is worth €5.3 billion in terms of gross national product (GNP). The Deloitte report, entitled Advertising: An engine for economic growth, is the first of its kind to be commissioned and is sponsored by Core Media, Google, Independent News and Media (INM) and […]