Skoda Ireland has announced a new age diversity initiative called ‘Simply Older, Still Clever’, which is a play on the brand’s Simply Clever tagline. The Czech Republic car brand aims to recruit older individuals who may have previously worked in the motor industry. The initiative is fronted by hotelier and TV personality Francis Brennan, an advocate […]
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Center Parcs becomes a winter wonderland
Those dreaming of a white Christmas are in luck as Center Parcs Longford Forest has been transformed into a winter wonderland. A magical experience awaits resort visitors, from light installations and Christmas-themed animatronics to festive woodland pony rides and Santa and his elves. Center Parcs has pulled out all the stops to help Irish families […]
Four finalists in for marketer award
This year’s Marketer of the Year (MotY) award has been narrowed down to four candidates. The four finalists competing for Ireland’s premier marketer award are PJ Brigdale, An Post; Rossa Butler, Littlewoods Ireland; Una Fitzgibbon, Bord Bia and Emma Kiernan, Dublin Zoo. The winner will be announced at an industry lunch on November 27. Marketer […]
Bord Bia’s Binchy for Marketing Society talk
As 2020 nears, the Marketing Society and Bord Bia will examine consumer trends that will impact strong on consumer behaviours in Ireland and explore how innovation will be an important growth driver during the uncertain times ahead at a debate entitled ‘Food for Thought – the Trends and Macro Forces Influencing Change in 2020’. Grace […]
Horslips re-issue top albums for Vinyl Festival
Two of Horslips’ top albums, ‘The Táin’ and ‘Book of Invasions’, are being re-issued on vinyl as part of their gigs at the Dún Laoghaire Vinyl Festival this weekend. The release is limited to 1,000 copies of each album and will be sold at the two shows in the Pavilion Theatre, 43 years on from […]
James Bond’s success down to sustainability
An academic study of the James Bond franchise sheds a light on how cinema’s longest-running series has maintained its appeal for over half a century. Researchers from three English universities examined the brand’s evolution in the 50-plus years since Dr No starring Sean Connery to determine the reasons for 007’s continued survival and success. Their analysis […]
O’Donnells looks to Roz Purcell to spice up crisps
O’Donnells, the hand cooked crisps brand owned by Tayto’s German parent Intersnack, has rolled out two new limited-edition flavours. Fronting the new spiced chutney and aromatic sweet ‘n’ sour flavours is influencer and blogger Roz Purcell, who like the O’Donnells potatoes is native to Tipperary. The former model has worked with the brand in recent […]
FitzPatrick coins a mythical medal for Mint Office
World famous Dublin artist and one-time ad agency creative Jim FitzPatrick has created a new medal celebrating Irish myths and legends for the Dublin Mint Office. The medal, which depicts FitzPatrick’s original artwork of Ériu, the mythological matron goddess of Ireland, from whose name the word Éire evolved, is available free to the public. According […]
Tourism Ireland ads shine in Spain’s major cities
Hundreds of thousands of Spaniards are seeing a giant video ad for Dublin outside the El Corte Inglés department store in the Plaza del Callao in the centre of Madrid. Similar ads are running in other busy locations around Madrid and Barcelona. Tourism Ireland has again teamed up with the tour operating arm of the […]
Study shows pay disparity in marketing widens
Despite louder calls for greater gender equality in job roles in Irish marketing, the latest salary, market insights and sentiment study by recruitment agency Alternatives and the Marketing Institute points to the gap in salaries actually widening. The reality of Brexit is showing up, with overall sentiment at 53 per cent negative and 14 per […]
Marketing Society seeks new council members
Elections for four new members of the Marketing Society council for the upcoming 2020 term will open in early November. The elections for this new term come with the retiring of four current council members from the general panel and are open to those working across Irish marketing. The elections do not include positions on the […]
Ireland’s brand value up 110% since 2015
Ireland’s brand value surged by 110 per cent over the past four years. The country bucks the trend in Europe amid Brexit uncertainty, with brand value up by 12 per cent year on year to US$604 billion, the Brand Finance Nation Brands report shows. Since 2015, UK’s and EU member states’ nation brand values grew […]
Advance Pitstop now BestDrive by Continental
Car servicing company Advance Pitstop has been rebranded as BestDrive by Continental. The name change forms a €2.5 million investment in the Irish business by parent company Continental AG. The rebrand will see an upgrade to customer facilities available in the 29 branches across Ireland, as the company positions itself for expansion and market growth. […]
