Irish-owned Gourmet Food Parlour restaurant and catering group have launched a range of crockery aimed at bringing a hint of the restaurants into people’s homes. Designed by co-founder and managing director Lorraine Heskin, the set is inspired by original drawings around the establishment of the restaurant chain 13 years ago. The pieces are infused with soft […]
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Kerrygold goes global with farmers digital ads
Ornua is placing Ireland’s farming families at the fore of a new Kerrygold campaign which could reach over 36 million people worldwide. Entitled ‘A True Taste of Kerrygold’, it puts Ireland’s grass-fed family farming system firmly in the spot light, celebrating the passion, pride and tradition of Irish dairy as part of a major drive for […]
Ballymaloe wins Love Irish Food branding award
Ballymaloe Foods has been named the winner of The Love Irish Food Brand Development Award for 2018 and awarded an €75,000 in advertising space across Exterion Media’s retail digital network over a two-week period and creative work to the tune of €10,000 provided by OwensDDB to create the out of home print and digital animation […]
Core gives Lottery a new voice assistant app
The National Lottery has become one of the first lotteries in Europe to launch a voice assistant application allowing players to check their numbers on Lotto, EuroMillions and Daily Million draws. The Lottery Now app, developed by Core, is available to Google Home and Amazon Alexa users and allows them check their lottery numbers by voice. […]
Marketing Society Future Council about to recruit
The Marketing Society Future Council have announced that they will be recruiting three new members at the start of the new year. The invitation to apply is open to those who have been working in the industry for five years or less. Volunteering with the council, provides members with an opportunity to expand their professional […]
Electric Ireland to decide on agencies review soon
ESB/Electric Ireland is expected to announce a decision on its review on four of its marketing services provided by agencies soon. The services under review by the utilities provider cover creative above the line services, creative digital services, ongoing graphic design/straight to studio services and strategic brand planning and brand architecture services. A team led […]
Tourism Ireland plans to up 2019 spend by €10m
Tourism Ireland has announced it will increase its spending by €10 million to €45m next year as it launches its first new global advertising campaign in seven years to help attract more overseas visitors to the island of Ireland. The extra funding is aimed at allowing the tourism body to strengthen its marketing programmes next […]
Heineken scoops drinks first responsibility mark
Heineken Ireland is the first drinks company in the country to achieve the business working responsibly mark from Business in the Community in recognition of its responsible and sustainable business practices. Audited by the NSAI, the mark is based on ISO 26000 and is the only independently audited standard for CSR and sustainability in Ireland. […]
Butlers Chocolates flies first class with Emirates
Emirates and Butlers Chocolates have signed a deal to sell the Irish chocolate bar brand on board all flights. The deal will see around 50,000 Butlers chocolate bars a month sold in first class cabins. The airline selected flavours from the Butlers signature solid bar collection, including mixed berries white chocolate and honeycomb crisp milk chocolate. […]
Anne Mulcahy to steer Bank of Ireland branding
Anne Mulcahy is to join Bank of Ireland from Vodafone to head up its brand marketing. She will work alongside chief marketing officer Henry Dummer, who joined from Eir earlier this year. Mulcahy’s appointment is part of the ongoing revamp undertaken by the bank’s chief executive Francesca McDonagh as she puts her stamp on the […]
Tourism Ireland targets visitors from Down Under
Tourism Ireland’s 2018 sales mission to Australia and New Zealand kicks off this week. A delegation of 11 Irish tourism companies is taking part in the targeted sales mission to grow tourism from both markets. Irish hoteliers along with those from visitor attractions will meet and sign deals with around 500 Australian and New Zealand tour […]
Ireland’s nation brand value up 26 per cent
Ireland’s nation brand continues to be one of the fastest-growing in the world, rising by 26 per cent in value year on year to US$538 billion, the latest Brand Finance Nation Brands report shows. Jumping six places in the ranking, Ireland has broken into the top 30 – at 27 – growing faster than the […]
Fanning to help judge Ultimate Marketer award
UCD marketing communications and branding lecturer John Fanning is one of three new judges who will help select the winner of the Ultimate Marketer award, a special industry prize to mark the 25th anniversary of the Marketer of the Year. Fanning is joined by marketers Michelle Spillane […]
