The Visualise Group shopper marketing agency has rolled out V360°. The new unit has been formed by combining Engage’s insight and strategic services with Visualise’s creative design to provide integrated shopper solutions. V360° will work across shopper marketing, sales, category development, shopper experience and trends. Clients include PepsiCo, Kerry Foods, Unilever, Molson Coors, Freshways Food, Flahavan’s, […]
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Irish dancers on a high at London’s Shard
Kicking off the St Patrick’s celebrations in London in style, Tourism Ireland arranged for a troupe of Irish dancers to ascend The Shard, to perform Europe’s highest Irish dance. A spectacle not to be missed, the dancers will return on St Patrick’s Day, with performances throughout the afternoon. Anyone with the name Patrick, Patricia or […]
Dunnes Stores on top in growing grocery market
Dunnes Stores tops the grocery market for the three months to February 25 in share figures released by Kantar Worldpanel. Growth for the period was up by 3.9 per cent to €96 million. Dave Berry, director, Kantar Worldpanel, said two factors led to the growth. First, shoppers bought slightly more expensive items, reflected in sales growth […]
MediaCom lists top Irish women in TMT
Women occupy key leadership roles in some of Ireland’s tech, media and telecos (TMT). Some lead major corporations , while others are the main driving force behind revenue and innovation. A number of them have a major influence on what the Irish public reads, sees or hears, while at least one is responsible for protecting […]
MII announces speakers for DMX Dublin 2018
The Marketing Institute has announced speakers from Lego, Wieden+Kennedy, Brainlabs and Foresight Factory as part of the DMX Dublin 2018 line-up. DMX Dublin 2018 will involve over 30 overseas and local speakers, sharing insights and best practice with over 900 marketers in a full day of sharing, learning and networking at the Aviva Stadium on […]
Entry deadline looms for this year’s AIMs
There are now only a few days left to submit entries for this year’s All Ireland Marketing Awards (AIMs), organised by the Marketing Institute. Entrants writing submissions are asked to try and connect up the three-part storyline. Firstly, there is the business/brand challenge. Entrants should describe the business challenge being confronted. It can be related to […]
Trends talk for Marketing Society Future Council
The Marketing Society Future Council (MSFC) will next debate ‘From Clueless to Clued In…’ at a seminar in the Dean Hotel on Harcourt St on Thursday, February 22. The council has partnered with planning agency MCCP to pick out the key trends that will impact on marketing. Meabh Quoirin of The Foresight Factory recently addressed […]
Collins new chairperson at Marketing Society
Murray director Avril Collins is the new chairperson for the Marketing Society while Boys and Girls partner Chris Upton takes on the role of vice chair following a recent election and the start of the society’s 2018 term. Three new members have joined the council – David Erixon, Ulster Bank; Olga Murphy, Millward Brown and […]
Marketer of the Year winner for AAI talk
Marketer of the Year (MotY) winner Brian Higgins, whose Darkness Into Light campaign for Pieta House highlighted the issue of suicide in Ireland, and runner-up Niall McGrath, co-founder of Fulfil protein bars, will share their success stories at an Association of Advertisers in Ireland (AAI) Toolkit seminar in the National Gallery at 8.30am on Tuesday, […]
Guinness Storehouse remains top tourist draw
The Guinness Storehouse at St James’s Gate retains its position as Ireland’s top international visitor attraction by surpassing all previous records, with 1,711,281 guests passing through its doors last year. Since first opening its doors to the public in 2000, the Guinness Storehouse, managed by Paul Carty (pictured), has welcomed almost 18 million visitors. The venue […]
Maxol lends support to Aware this Christmas
Maxol aims to raise €50,000 this Christmas for Aware to provides support, education and information for people with depression, bipolar disorder and related mood conditions. Maxol is supporting the charity throughout Christmas season by donating 10 cent for every hot beverage sold at its 115 company owned service stations nationwide. The partnership aims to promote […]
Rugby stars help launch new Glenisk yogurts
Glenisk has added two new yogurts with the launch of Glenisk Organic Low Sugar Strawberry Go-Yo Yogurt Tubes and Glenisk Organic No Added Sugar Banana & Peach Go-Yo Yogurt Tubes. Each pack includes three official Irish rugby trading cards featuring rugby players from both the […]
Ikea launches its shop online service
Ikea Ireland has announced the launch of its shop online service. From today, consumers from all over Ireland will be able to purchase Ikea products at the click of a button. This announcement marks the next phase of growth for the company in Ireland, as it strives to make Ikea products more accessible to people […]
