Heineken Ireland marketing director Sharon Walsh has been appointed director of cider marketing with the parent company in Amsterdam. Walsh has made major strides with the Dutch brewer since she first joined the company from Diageo in June 2011. She previously worked with Coca-Cola for over ten years, where she held various roles. Her final […]
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Burns replaces McCormack at 98FM

Communicorp has appointed John Burns as CEO for 98FM. Burns joins the radio station from Diageo where he worked on the Guinness brand as communications and content lead for Europe as well as leading the strategy and P&L for Guinness innovations, including Hop House 13. Prior to that, Burns was global strategy and communications manager […]
Woodie’s campaigns for children’s charities

Woodie’s has launched its 2016 Heroes Campaign to raise funds for children’s charities. The hardware chain has teamed up with Make a Wish Ireland, Temple Street Children’s Hospital, Jack and Jill and Irish Autism Action and hopes to raise €200,000 over four weeks in August. Each Saturday this month, Woodie’s staff will cycle on static bikes […]
Just Eat offers waiter service at EP

Takeaway app Just Eat is bringing its porters concierge service to Electric Picnic music and arts festival and for the third year is offering festival goers a relax and eat retreat. The porters will be on hand at the festival carpark. For those without a ticket to the sold out weekend, Just Eat is placing […]
Santa Rita wines sign up to Arsenal

Viña Santa Rita has agreed a three-year partnership with Arsenal FC, making its flagship Santa Rita the official wine of the Barclays Premier League club whose squad includes Chile’s Alexis Sánchez. The tie-up is framed within the context of the new ‘Living la Vida 120’ campaign. Nielsen reports Santa Rita as the best selling wine in the […]
Four vacancies on Marketing Society council

The Marketing Society has announced four council vacancies as members Mark Nolan of Ignite, Jonathan Ryan of Kelloggs, MCCP’s Shane Doyle and marketer Annette Ni Dháthlaoi step down. Nominations are now open for three spaces on the council’s general panel and one vacancy on the research panel. The general panel is open to those working in […]
Oliver’s work for Ryanair takes off

The first campaign by Oliver for Ryanair is up and running. Called ‘Satisflying’, it builds on the low fares airline’s ‘Always Getting Better’ consumer programme launched by marketing boss Kenny Jacobs. ‘Satisflying’ promotes the new business plus service, family priority boarding, destinations, second bag free policy and the airline’s mobile boarding pass. Oliver was hired by […]
Farrell Virgin’s new sales and marketing VP

Paul Farrell is to make the switch from stockbroker Davy where he was director of brand and strategy to join Virgin Media as vice president of sales and marketing from July. Farrell takes over from acting sales and marketing VP Paul Higgins who becomes head of online and marketing. Farrell also joins Virgin Ireland’s executive […]
Deans heads up branding at FrockAdvisor

Niamh Deans has joined fashion duo Brendan Courtney and Sonya Lennon as brand commercial director at FrockAdvisor. FrockAdvisor is a fashion platform available on app, web and social for independent fashion retail. For the past two and a half years, Deans has headed up the access department in MEC. Prior to that, she worked as […]
Toyota Ireland’s top selling car

With new car registrations for April up by 10 per cent on last year, Toyota is the best-selling brand with 9,946 registrations, closely followed by Hyundai with 9,823. Despite the emissions scandal, Volkswagen was a close third on 9,813. Ford is in fourth place with 9,312 sales. Citroen was the only brand to record a […]
Toyota ‘baffled’ by ASAI ruling

Toyota Ireland is “absolutely bemused” to learn of a decision by the Advertising Standards Authority of Ireland (ASAI) complaints committee that it should stop using the its ‘Best Built Cars in the World’ slogan, even though an expert commissioned by the ASAI says the claim had been substantiated in relation to the ‘best built mass […]
Virgin rolls out new business bundles
Virgin Media Business has launched a new range of broadband and phone offers for start-ups and SMEs including superfast broadband speeds of 100, 200, 300 and 400 Mbps. The four new broadband and phone service bundles provide SMEs with value for money offers. The packages also include telephone services with calls included and no line […]
Trump may take some stopping

The words bully, showman, party crasher and demagogue were each ticked off in red in four boxes across a monochrome close-up of Donald Trump’s face on a recent Time magazine cover. As Washington political and PR consultant Mike Miley says, the best political communicator in the US presidential race is marching to the Republican nomination […]