The first campaign by Oliver for Ryanair is up and running. Called ‘Satisflying’, it builds on the low fares airline’s ‘Always Getting Better’ consumer programme launched by marketing boss Kenny Jacobs. ‘Satisflying’ promotes the new business plus service, family priority boarding, destinations, second bag free policy and the airline’s mobile boarding pass. Oliver was hired by […]
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Farrell Virgin’s new sales and marketing VP
![](https://marketing.ie/wp-content/uploads/2016/05/Paul-Farrell-Virgin-Media.jpg)
Paul Farrell is to make the switch from stockbroker Davy where he was director of brand and strategy to join Virgin Media as vice president of sales and marketing from July. Farrell takes over from acting sales and marketing VP Paul Higgins who becomes head of online and marketing. Farrell also joins Virgin Ireland’s executive […]
Deans heads up branding at FrockAdvisor
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Niamh Deans has joined fashion duo Brendan Courtney and Sonya Lennon as brand commercial director at FrockAdvisor. FrockAdvisor is a fashion platform available on app, web and social for independent fashion retail. For the past two and a half years, Deans has headed up the access department in MEC. Prior to that, she worked as […]
Toyota Ireland’s top selling car
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With new car registrations for April up by 10 per cent on last year, Toyota is the best-selling brand with 9,946 registrations, closely followed by Hyundai with 9,823. Despite the emissions scandal, Volkswagen was a close third on 9,813. Ford is in fourth place with 9,312 sales. Citroen was the only brand to record a […]
Toyota ‘baffled’ by ASAI ruling
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Toyota Ireland is “absolutely bemused” to learn of a decision by the Advertising Standards Authority of Ireland (ASAI) complaints committee that it should stop using the its ‘Best Built Cars in the World’ slogan, even though an expert commissioned by the ASAI says the claim had been substantiated in relation to the ‘best built mass […]
Virgin rolls out new business bundles
Virgin Media Business has launched a new range of broadband and phone offers for start-ups and SMEs including superfast broadband speeds of 100, 200, 300 and 400 Mbps. The four new broadband and phone service bundles provide SMEs with value for money offers. The packages also include telephone services with calls included and no line […]
Trump may take some stopping
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The words bully, showman, party crasher and demagogue were each ticked off in red in four boxes across a monochrome close-up of Donald Trump’s face on a recent Time magazine cover. As Washington political and PR consultant Mike Miley says, the best political communicator in the US presidential race is marching to the Republican nomination […]
Cowzer in den as a new dragon
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Marketing executive turned entrepreneur Alison Cowzer is one of two new investors considering business pitches in the new series of Dragons’ Den starting on RTÉ One this weekend. Cowzer, whose career in marketing started with Tedcastle Oil Products (TOP), was later appointed to other marketing positions with Fruitfield and L’Oreal in the UK. She later worked […]
Eason marks Rising with digital archive
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To commemorate the 1916 Easter Rising, Eason is rolling out an interactive digital archive showcasing Eason company documents from a century ago. Taken directly from the archives of the O’Connell Street store, the original documents, particularly the letters of Charles Eason, provide a perspective on the commercial life of Dublin during the time of the […]
An Post repaint Royal Mail boxes
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Target McConnells has repainted 10 post boxes in Dublin city and county Royal Mail red for an An Post campaign to mark the 1916 Rising centenary. The GPO Witness History initiative uses post boxes at landmark sites around the capital’s streets, along with free video links, to sell stories about some of the events which […]
Bord Bia to open new R&D centre
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Ireland’s food and drink body Bord Bia is to open a major new market research unit at its Clanwilliam Court HQ soon. Called The Thinking House, the 7,000 sq ft premises facing on to Lower Mount Street will offer a range of research and development (R&D) services aimed at helping SMEs and larger Irish food […]
Boylan heads up Ulster Bank’s marketing
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Ulster Bank has made Tony Boylan its head of marketing. Boylan joins the bank from VHI Healthcare, where he worked for over 15 years in various senior marketing positions. The appointment comes after the RBS-owned group launched a €4m branding campaign created by Ogilvy & Mather with the aim of promoting customer service, trust and advocacy. […]
Deadline for AIM awards looms
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As the deadline for this year’s Marketing Institute All Ireland Marketing awards (AIMs) nears, would-be entrants have been issued with a number of basic guidelines when preparing their submissions. Firstly, the information should be presented clearly and concisely. Simple, direct language works best. Entrants should complete all sections of the online form. Connect up the three-part […]