Businessman and former marketing director Michael Carey has been appointed by the Minister for Transport Tourism & Sport Paschal Donohoe to head up the new body aimed at boosting Dublin as a tourist destination amid concerns the capital is under-performing compared with other European cities. The new body is called Grow Dublin Tourism Alliance (GDTA) […]
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Marketing Society to discuss data
The Marketing Society is to host a breakfast seminar on data. The event will show how marketers can use big data and complex data to better inform strategy. International and local experts from clients and agencies will debate the topic. The breakfast will be held in Google Docks on Dublin’s Barrow Street from 8am on […]
Marketer of the Year shortlist announced
If the shortlist for Marketer of the Year 2014 is anything to go by, retail appears to be making a comeback. It has been announced this year’s three finalists are SuperValu’s Ray Kelly, Matthias Wenk, Lidl and Paul Candon, Topaz Energy. The trio will soon present for interviews with the award judges. The winner will […]
NDC welcomes EC cheese plans
The National Dairy Council (NDC) has welcomed the European Commission’s announcement that it is to support a three-year co-funded information and promotion campaign for cheese and cheese culture, ahead of the expansion of the dairy sector’s post quota abolition next April. Minister for Agriculture Simon Coveney TD said the new marketing programme will help alleviate […]
Last chance to submit for Marketer of the Year
Marketers and their agencies are reminded that the last chance they have to enter for this year’s Marketer of the Year award is close of business tomorrow, Thursday, September 25th. The award salutes Ireland’s top marketers, who through their passion and commitment, have created winning strategies for their brands, specifically for work done in the […]
Marketer of the Year deadline next Thursday
Marketers and their agencies are reminded that the deadline for submissions for this year’s Marketer of the Year award is close of business next Thursday, September 25th. The award salutes Ireland’s top marketers, who through their passion and commitment, have created winning strategies for their brands, specifically for work done in the last two years. […]
Winning Streak show returns
Europe’s longest running TV game show Winning Streak returns to RTE One this Saturday with Sinead Kennedy and Marty Whelan. Players can win €1 million on the grand prix prize. Since its launch 24 years ago, the National Lottery has given away over €153m in cash, cars and holidays to players from all over Ireland. […]
McShane and Ni Dháthlaoi join Marketer of the Year judges
Behaviour & Attitudes managing director Ian McShane and head of marketing at Liberty Insurance will help judge this year’s Marketer of the Year. McShane has been in charge of B&A for eight years, having spent a similar time as managing director of rival agency TNS mrbi. Before that, he was operations and research director at […]
Walsh and O’Sullivan join Marketer of the Year judging
Heineken marketing director Sharon Walsh and Paul O’Sullivan, head of marketing at Volkswagen Passenger Cars, will help judge this year’s Marketer of the Year. Walsh has extensive consumer marketing experience, having held various roles at Coca-Cola Ireland for 13 years and two years at Diageo. She joined Heineken three years ago, initially as interim marketing […]
Dooley and Brady join Marketer of the Year judges
The chief executive of the Association of Advertisers in Ireland (AAI) Barry Dooley and the head of marketing for News International (now News UK & Ireland) in Ireland Ruth Brady will help judge the Marketer of the Year 2014. Dooley took over as CEO of the AAI this time last year. He has extensive advertising […]
Marketing Society to host election talk
The Marketing Society is to host an evening debate on the role played by marketing in this month’s local and European elections in Doheny & Nesbitt’s pub on Dublin’s Baggot Street, around the corner from Government Buildings. A panel of three election experts will provide analysis, insight and discussion on the mood of the voter, […]
Keogh’s Crisps cracks UK market
Keogh’s Crisps has agreed a deal with British multiple Tesco which sees the family’s hand cooked potato crisps go on sale in 255 Tesco stores in the UK. The Keogh family have farmed the land in Oldtown in north county Dublin for over 200 years. Three years ago, they developed the artisan crisps and the next […]
China’s Great Wall joins Paddy’s Day party
The iconic Great Wall of China will become the Green Wall of China this weekend when it goes green for the first time ever to celebrate St Patrick’s Day, joining Tourism Ireland’s Global Greening 2014. The installation of green lights on the famous wall will be made possible by the combined efforts of the Irish […]
