Michelin, the world’s top tyre maker, has reintroduced its famous Michelin Man, aka Bibendum, to Ireland in a new campaign. One of the most widely-recognised marketing icons, Michelin Man is appearing in national press, outdoor and online ads for the first time in 20 years. Despite being the only tyre maker on the island, consumer […]
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Ryanair has compounded its image as a no-frills airline by announcing a 50 per cent increase in the cost of checking in a bag and a 250 per cent hike in its charge for putting a second bag in the plane’s baggage hold from the start of next month. Passengers checking in one bag online […]
Ireland’s three main political parties, Fianna Fail, Fine Gael and Labour, will collectively spend about €1.2 million on trying to secure a Yes result in the second referendum on the Lisbon Treaty, it was revealed when they presented their publicity plans at formal campaign launches this week. Taoiseach and Fianna Fail leader Brian Cowen said […]
An Post has dedicated a new 82c stamp to mark the 250th year of the Guinness Brewery at St James’s Gate in Dublin. The stamp, which shows an 18th century portrait of Arthur Guinness by an unknown artist and his signature, covers airmail letter postage to anywhere in the world.
Rory Brennan, a former director of The People Group, has set up a new company, Marketing Career Recruitment (MCR). Essentially, MCR, based in Ballsbridge, Dublin 4, will take over the business previously handled by Mark Mitchell Marketing & Sales, which ceased trading recently.
Over 30 food and drink brands long associated with having an Irish heritage are part of a marketing push to draw attention to the need to support products made in Ireland. Love Irish Food, a private body chaired by economist Jim Power of Friends First, includes household names and small, artisan producers. Brands involved in […]
After announcing a decision to adopt separate strategies for the Irish and UK markets, drinks group C&C is confident that sales of Bulmers and Magners cider will stabilise this year. John Dunsmore, chief executive, C&C, said. The drinks group pulled off a €205 million deal to buy the Irish and Scottish businesses of Anheuser-Busch InBev. […]
Ryanair has promised to spend a total of €500,000 on media advertising and “deeply discounted seats” in support of a Yes vote, with €200,000 going on press, posters and online activity, the airline’s chief executive Michael O’Leary said at a press conference yesterday. O’Leary said that Ireland’s future success depends on being at the heart […]
02’s head of brand and marketing communications in the UK, Shadi Halliwell, is launching a range of luxury sex toys with the full support of her employer. Halliwell launched Shy vibrators three years ago but she now hopes to secure retail shelf space for an extended line. She described Shy as the ‘Prada of sex […]
Largo Foods has done a Cadbury’s Wispa-style turnabout and is to bring back their Tayto spring onion crisps in limited edition packs next week. The move follows a public appeal on the Gerry Ryan Show on 2FM. Rita Kirwan, marketing director, Largo Foods, said spring onion-flavoured Tayto had been out of production for over a […]
Fast-food restaurants staffed by people over 60 help increase profits and improve customer satisfaction by an average of 20 per cent, McDonald’s has reported. The experience of older staff, their work ethic and dealing with people face-to-face were cited as reasons for the improvement. But despite the findings, which were based on studies at Lancaster […]
A report by sex columnist Anne Sexton in the current issue of Hot Press claims that Iceland, the British food retailer with stores in Ireland, is said to be developing an aphrodisiac pizza called Pizzagra – a sort of edible Viagra. Pizzagra toppings include artichoke, asparagus, ginger, garlic, onions, chocolate, strawberry and banana – all […]