Dubliners are shopping for groceries more often and tend to visit several outlets, a PML survey conducted by Ipsos mrbi shows. The study says 76 per cent of the sample of 300 Dubliners said they shop for groceries up to three times a week. Six in 10 shoppers do smaller, more frequent shops rather than […]
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PML launches Select survey
Out of home media specialist PML Group has launched Select planning tool which indicates OOH campaigns frequency. Developed in tandem with ad agencies across Ireland, Select rates briefing and branding factors. Based on established media frequency models from across the wider media industry, the tool provides a weighted ranking to several factors regarding media, message, […]
Rothco rolls out Tiger posters for Chinese new year
With Chinese new year starting this Friday, Rothco is rolling out a series of Tiger beer posters and in-store work in Singapore. Client Asia Pacific Breweries (APB), headquartered in Singapore, wanted a campaign for 2014 to mark the occasion. With the help of New York illustrator Victo Ngai, the agency created ads centred around a […]
CBS becomes Exterion Media
CBS Outdoor Ireland has now formally completed its rebrand as Exterion Media. The rebrand follows the acquisition of CBS Outdoor International by Platinum Equity last September. Platinum Equity is an equity firm specialising in mergers, acquisitions and operations. Exterion Media’s core business covers various out of home (OOH) formats, including transport, billboards, street furniture and […]
AIB runs with major NFC push
AIB is promoting its new Me2U money transfer service on the biggest near field communication (NFC) enabled out of home (OOH) campaign to date in Ireland. The NFC element of the campaign consists of 500 Adshel six sheets, 10 fully wrapped bus shelters and 55 six sheets located in cinema lobbies across the country. Billboards, […]
Poster push for Dublin bikes
JCDecaux and Dublin City Council have launched an outdoor campaign to encourage Dubliners to join the Dublin Bikes public sharing scheme. As the number of cyclists in Ireland has increased hugely in recent years, the campaign is urging people to ‘join the revolution’ by signing up to the scheme. The French contractor believes it is […]
Docklands station opens as capital's bike scheme expands
Dublin’s Lord Mayor Oisín Quinn has opened the first of the capital’s new dublinbikes stations at North Wall Quay in the Docklands near the Convention Centre. He was joined by City Manager Owen Keegan and JCDecaux Ireland’s managing director Joanne Grant. JCDecaux operates dublinbikes for Dublin City Council. The North Wall Quay station has 40 […]
Clerys goes with love theme
Dublin’s iconic Clerys department store on O’Connell Street is to reopen next Thursday in time for the busy Christmas period. Major renovation has taken place on the building since it closed in July following flood damage. With the retailer set to open its doors again, it is using outdoor ads to spread the word. Dublin […]
Heineken wins outdoor grand prix
The Heineken ‘Get in the Game’ poster campaign entered by Starcom and created by Rothco in tandem with Thinkhouse, CKSK and Kinetic won the grand prix at the 24th outdoor advertising awards presented by the OMA. The campaign also won the best heavyweight spend campaign for work valued at over €150,000 and the integrated and […]
Christmas spend due to rise
Almost one in four Dubliners expect to spend more money this Christmas than they did last year, a study for PML Group shows. A further 40 per cent of the sample of 300 Dubliners aged 15-54 are set to spend roughly the same as they did last Christmas. It leaves just over one in three […]
CBS goes digital in Cork
CBS Outdoor Ireland and Mahon Point shopping and leisure mall in Cork have announced a partnership to develop a digital advertising network. The deal sees CBS extend its digital network beyond Dublin for the first time as it continues its investment in digital out-of-home. CBS and Mahon Point have developed a digital Pod and way-finder […]
Coke names campaign expands
Coca-Cola Ireland has teamed up with MediaCom and Kinetic to promote the launch of an extra 100 names to the personalised ‘Share a Coke’ campaign. Earlier this year, Coke launched the campaign replacing the brand’s script on 500ml bottles with 150 of the most popular names in all of Ireland. Post-campaign research by Kinetic shows […]
CBS launches flexi digital rates
CBS Outdoor Ireland has launched a flexible rate card for their premium digital network. Traditional out of home (OOH) poster sites are currently sold in two week cycles. The new CBS rate card, called You Choose, is being introduced to capitalise on the inherent flexibility of digital OOH. YouChoose allows advertisers to select dates and […]
