The Heineken ‘Get in the Game’ poster campaign entered by Starcom and created by Rothco in tandem with Thinkhouse, CKSK and Kinetic won the grand prix at the 24th outdoor advertising awards presented by the OMA. The campaign also won the best heavyweight spend campaign for work valued at over €150,000 and the integrated and […]
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Christmas spend due to rise
Almost one in four Dubliners expect to spend more money this Christmas than they did last year, a study for PML Group shows. A further 40 per cent of the sample of 300 Dubliners aged 15-54 are set to spend roughly the same as they did last Christmas. It leaves just over one in three […]
CBS goes digital in Cork
CBS Outdoor Ireland and Mahon Point shopping and leisure mall in Cork have announced a partnership to develop a digital advertising network. The deal sees CBS extend its digital network beyond Dublin for the first time as it continues its investment in digital out-of-home. CBS and Mahon Point have developed a digital Pod and way-finder […]
Coke names campaign expands
Coca-Cola Ireland has teamed up with MediaCom and Kinetic to promote the launch of an extra 100 names to the personalised ‘Share a Coke’ campaign. Earlier this year, Coke launched the campaign replacing the brand’s script on 500ml bottles with 150 of the most popular names in all of Ireland. Post-campaign research by Kinetic shows […]
CBS launches flexi digital rates
CBS Outdoor Ireland has launched a flexible rate card for their premium digital network. Traditional out of home (OOH) poster sites are currently sold in two week cycles. The new CBS rate card, called You Choose, is being introduced to capitalise on the inherent flexibility of digital OOH. YouChoose allows advertisers to select dates and […]
98FM raise anchors profiles
98FM has a new campaign to drive the music station’s anchor shows, The Ray Foley Show and Dermot & Dave. Both shows will be promoted throughout Dublin in the coming months. The €500,000 campaign aims to increase awareness of the broadcasters as 98FM presenters and their already familiar TV personalities. The ads run on 48 […]
Unilever offers Lynx space odyssey
Unilever will send a person into space as a promo for its new Lynx Apollo range. The outdoor ads mark a media first in Ireland with streetskins branded shop rollers running in Dublin along with other traditional formats. The ads direct consumers to the Lynx website where they can enter a competition.The 200 entrants with […]
McDonald’s lovin’ Adshel kiosks
McDonald’s was the first brand to advertise on Clear Channel’s recently relaunched Adshel Connect phone kiosk. The campaign targets commuters on their way to and from work. The panels have a presence in Dublin city centre and town centres nationally, with 575 kiosks available across Ireland in all. The campaign was planned by Mediaworks and […]
CBS trials back-lit bus ads
CBS Outdoor Northern Ireland has launched Ireland’s first fully back-lit Led bus t-side trial. The contractor partnered with Coca-Cola for the trial, delivering its Olympic message to over 650,000 people in greater Belfast. The trial will run alongside Coca-Cola’s Olympic campaign on standard t-sides during the Games. CBS Outdoor general manager Martin Heatley said the […]
Buckley joins INM board
Clear Channel Ireland (CCI) managing director Terry Buckley has been appointed as a non-executive director of Independent News & Media (INM). The INM board now has six members. Buckley, who took charge at CCI in 1997, is on the council of patrons of Special Olympics Ireland, which is chaired by Denis O’Brien, INM’s biggest shareholder. […]
CBS retains Croke Park contract
CBS Outdoor has been appointed by the GAA and Croke Park as their preferred business partner following the recent tender process for three individual contracts. The poster company has retained the contract to manage and operate Croke Park’s advertising and entertainment channels. CBS will also manage the GAA’s county signage and branding services for GAA […]
Adfaces launches in Ireland
The Adfaces online outdoor advertising platform will be formally launched in Dublin tomorrow. Targeted at small and medium enterprises (SMEs), Adfaces allows marketers to buy outdoor and out-of-home panels through the internet for as low as €3.60 a day. Adfaces CEO Nick Dimer said the service was launching in Ireland with over 1,600 panels. The company […]
Bravo names Fame shortlist
Outdoor contractor Bravo has released a final shortlist of 15 companies for its ‘Make Me Famous’ competition. The idea of the contest is to give Irish SMEs the chance to win a campaign to the value of €150,000 on transport posters. Irish brands ‘primed for take off’ but lacking advertising funds were invited to pitch. […]
