Marketing Network are now working with Carbery and LeasePlan. West Cork-based Carbery produce a number of Irish cheese brands, including Carbery Cracker and Dubliner. The agency will focus on developing integrated campaigns across the two brands. Social media, influencer engagement and media work have already started on the new Cracker packs. LeasePlan will work with […]
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Vicky Phelan among Late Late Show guests
On the first Late Late Show of 2021, Vicky Phelan will tell viewers about her upcoming trip to the US for an experimental new cancer treatment and why she is spending six months away from her family in her fight to stay alive. The women’s health campaigner will discuss why she hopes the treatment will give her […]
Vodafone ads home in on Covid-19 abuse
Vodafone Ireland Foundation, in partnership with Women’s Aid, have launched a press ad, created by Folk Wunderman Thompson, portraying the level of silence endured by victims of domestic abuse, in particular behind the mask of Covid-19. One in four women in Ireland who have been in a relationship have been abused by a current or […]
TG4 concerts attract top Christmas ratings
Irish language station TG4 had its highest audience on Christmas Day 2020, the best since Christmas Day 2009. TG4 had an audience share of 3.6 per cent on December 25, its highest Christmas Day share since 2010. The Dubliners – The Parting Glass concert, featuring the late Barney McKenna’s last recording, was TG4’s most watched […]
Coke goes with can-do New Year resolutions
Coca-Cola is pushing out 25 limited edition light and uplifting resolutions to encourage consumers to be ‘Open To Better’ in 2021. For the first-time ever, the soft drinks giant is offering Irish consumers the chance to design their own cans with personalised resolutions. The online promotion applies to Coca-Cola, Coca-Cola Zero Sugar and Diet Coke […]
Irish people became more active in 2020
Ireland’s relationship with sport, health and fitness changed in 2020 with numbers of people walking, cycling and running all rising sharply, a sport and sponsorship index by leading PR agency Teneo shows. More than one in three Irish adults now uses a fitness wearable to track their health and fitness and a third of existing […]
RTÉ series looks at Ireland’s changed lifestyles
A new three-part TV docuseries called The Way We Were looks at how Ireland has changed over the past 80 years as seen through the everyday lives of people since the State’s formation in 1937. The series, which starts on RTÉ One in early January, looks at the way Irish people have holidayed and shopped […]
Dublin Bay group sends out water quality SOS
Peace came dropping slowly over south Dublin this week as Dry Robe enthusiasts and towel traditionalists called time on so-called ‘hostilities’ and instead joined forces in a call for urgent action on improving the water quality in Dublin Bay. The truce came about as both sides rowed in behind pressure group, SOS Dublin Bay. They are […]
Leslie to become new Irish Daily Star editor
Reach plc, the new owners of the Irish Daily Star, have announced that Des Gibson will be stepping down from his role as editor of the newspaper and leaving the company at the end of the month. Reach’s audience and content director for Ireland, Chris Sherrard, also confirmed that Neil Leslie will take over as […]
Laya extends support for Irish club rugby
Laya Healthcare has announced an increase in its support of Irish club rugby, becoming the official health and wellbeing partner of both Munster Rugby and Connacht Rugby, adding to their existing tie-up with Leinster Rugby. Both new deals will run for an initial three-year period. Laya will release a content series highlighting the clubs’ heritage. […]
Dublin’s Q102 signs new BAI contract
The Broadcasting Authority of Ireland (BAI) has announced the signing of a new sound broadcasting contract with City Broadcasting Limited, trading as Dublin’s Q102, for the provision of an FM service music-based sound broadcasting service on the FM broadband for a general audience aged 35-55 years in Dublin city and county. BAI chief executive Michael […]
BBDO creates Simon ad to tackle homelessness
To promote the launch of their pro-bono Christmas fund-raising campaign on behalf of Dublin Simon Community BBDO Dublin has announced a Christmas cracker of a more shocking kind. Entitled ‘Cracking Homelessness’, the Christmas cracker contains deodorant, tampons, and underwear – familiar items which are invaluable to homeless people. No one should be homeless when Dublin is […]
Thinkhouse helps to deliver light show
RTÉ and Creative Ireland will host #Shineyourlight#Longraighdosholas this Sunday at 8.30pm on the eve of this year’s winter solstice. It is the third in a series of moments of togetherness, with millions of people participating by shining a light in their windows, at their doorsteps or within their communities using a candle, lantern, torch or […]
