Online searches relating to staycations, such as ‘hotel deal’ and ‘weekend break’, decreased by 90 per cent in April compared to searches in January of this year. However, there was an increase in online sessions related to Irish hotels in May signalling that consumers are considering travelling once again, a new report by Core Optimisation […]
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Publicis makes Schillaci miss
As we know in Ireland, we hate to carry a grudge. Saying that, one Italian did something to our country in 1990 ago that we can never forgive. Salvatore Schillaci scored the goal that ended Ireland’s impossible World Cup dream. So when TG4 decided to broadcast the game 30 years later, during lockdown, Publicis felt […]
Cashen on why little is set to change post-Covid
Chris Cashen writes about things that don’t change, even after a global pandemic As we approach restoration, there is no doubt that challenges lie ahead. Marketers face tremendous obstacles, but perhaps the most significant intervention is to remind ourselves that taking the temperature on how our brands fit into consumers’ lives. It was sociologist Jib Fowles […]
Housemate rules around working from home
With 41 per cent of remote working professionals based in shared housing, the last two months has seen dining room tables and kitchens around the country converted into co-working spaces. For the first time, housemates are spending a prolonged period with their co-habitants – switching occasional interaction in the evenings and weekends to almost 24/7. […]
Ad of the Month – Three’s ‘Monster Hunter’
Boys+Girls and its client Three Ireland tackled the constraints of filming during lockdown with its new ‘Monster Hunter’ TV spot. The ad, with a granddad helping his grandson find a monster in his bedroom, announces the permanent removal of usage limits for all customers on All You Can Eat data, making Three Ireland’s first and […]
Exterion Media survey points to shift in mood
Exterion Media have released the results of their latest Work.Shop.Play survey, Life in Lockdown. The All Ireland survey looks at the habits and thoughts of people during the period of restrictions and results are available for both markets. The survey was issued on May 18 to coincide with the first phase of reopening of business […]
Normal People sold to over 20 overseas markets
Over 20 countries worldwide have signed up to hit Irish drama Normal People following its screening on the BBC in the UK and Hulu in the US. The 12-part, 30-minute drama, based on Sally Rooney’s love story and produced by Element Pictures, was co-directed by Lenny Abrahamson and Hettie Macdonald. It will be now be […]
Griffith College courses recognised by PRII
Griffith College’s MA and post graduate diploma courses in journalism and public relations have been accredited by the Public Relations Institute of Ireland (PRII). Griffith College is the fifth institution in Ireland to receive this accreditation from the PRII. The courses are offered on a part-time and full-time basis at Griffith College’s campus in Dublin. The […]
Consumer confidence drops to an eight-year low
Irish consumer confidence has fallen to an eight-year low as the consumer economy collapsed amid the disruption caused by the current Covid-19 pandemic, the latest Consumer Market Monitor from the Marketing Institute and the UCD Michael Smurfit Graduate Business School indicates. The study shows that disposable income was down by at least 25 per cent. […]
Vaccine a must for some in going to live events
Almost one in two Irish adults say they will only turn up to live sports events and concerts when a vaccine for Covid-129 is available, the latest sponsorship market monitor by the Onside agency shows. The study indicates that various team contact sports fan bases across GAA, rugby and Irish soccer are largely aligned on […]
Lottery turns to out of home to salute winners
The National Lottery is using digital out of home (DOOH) formats to celebrate past winners of Lotto jackpots. The campaign runs on formats including Tesco Live, Digitower and Applegreen digital nationwide. It calls out Castlebar as Ireland’s luckiest town for lotto winners and marks ‘winiversaries’ of specific stores and locations where customers won big. The […]
News Ireland goes with private audits
Following an announcement from the ABC extending publisher reporting options, News Corp-owned News Ireland has confirmed that it plans to undertake private auditing with immediate effect, as it shifts focus to a more comprehensive analysis of reach for its Irish Sun, Irish Sun on Sunday and the Irish editions of The Times and The Sunday […]
An Post to deliver €2m in SME supports
An Post has launched €2 million in supports for small and medium enterprises (SMEs) aimed at helping them kick-start their businesses and boost their online presence during the Covid-19 crisis. The State postal firm has introduced discounted prices for An Post parcel services by at least a quarter and is also about to roll out […]
