Almost two thirds of people in Northern Ireland believe the economy will suffer as a result of Brexit, a study by Core marketing communications shows. The NI Brexit Barometer research measures how the six counties in Ulster feel towards Brexit and how it will impact their lives. The study shows 58 per cent are pessimistic […]
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O’Connell fronts Aldi RWC merchandise ad
Former Ireland and Munster rugby player Paul O’Connell fronts a new Aldi TV ad for the German discounter’s official licensed Rugby World Cup (RWC) merchandise. A checkout assistant, played by Irish actress Amy Coleman, assists O’Connell as he puts through his shopping but the starstruck girl tells a colleague she has just served “Ronan O’Gara”. […]
Carty to head Virgin Media’s agency business
Frankie Carty is the new head of agency business at Virgin Media Solutions (VMS) with responsibility for strategic leadership, management and development of agency trading. Carty joins from Core, where he was director of Core Investment, headed up by Eddie O’Mahony. Gavan Byrne continues as head of trading, with four other appointments confirmed by VMS. […]
O’Donnell Crisps sponsors The Restaurant
O’Donnells hand cooked crisps has signed up as sponsor of Virgin Media Television’s new series of The Restaurant. The reality show returns with six new celebrities putting on the head chef uniform and taking on the challenge to create a menu to impress Marco Pierre White and Rachel Allen. First up at 9pm tonight is […]
Coke again Ireland’s top grocery brand
Coca-Cola remains in number one position in Ireland’s list of the top 100 grocery brands produced by Checkout magazine using Nielsen data. While Coke continues to lead the top 100 for the 15th year in a row, Brennans bread (third), Avonmore (fourth), and Tayto (sixth) all make the top 10, indicating the loyalty Irish consumers […]
Core team seeks funds for Hugs in Kenya
A group of 12 staff at marketing communications company Core will again head off to spend a week with Mama Leah, Patricia and the children in Terrys orphanage in Kenya. Over the past year, the money Core raised helped build new sheds and a proper feeding and milking area for the cows that were bought. […]
Hynes to speak at PR conference
Aedhmar Hynes has been confirmed as a speaker for the PRII ’20:20 Vision’ annual conference. Hynes is ranked among the top 50 most influential global communications professionals over recent years. Most recently, she was the CEO of Text 100, the information technology specialist agency with 22 offices in Europe, North America and Asia. Hynes has […]
McGrath and Gannon launch Cali Cali snacks
Tom Gannon and Niall McGrath, the former Richmond Marketing duo who put the Fulfil protein bar on the map, are rolling out Cali Cali, a new California-style, healthy food snack. Co-founding with TV chef Donal Skehan, Cali Cali will be officially launched at a pop-up in the brand’s financial partner Permanent TSB’s HQ on Dublin’s […]
Valeo rolls out Jacob’s Club Chunky campaign
To mark the launch of Jacob’s Club Chunky, Valeo Foods is saluting Ireland’s social clubs with a new ad and activations campaign. Valeo worked with Havas in creating a radio jingle with members of the Booka Brass band, Oisín Walsh Peelo of Hudson Taylor and Irish music recording veteran Ben Rawlins – all backed up […]
Alan Sugar for Pendulum Summit
British businessman and presenter of BBC’s The Apprentice Alan Sugar will be among the headline speakers at the Pendulum Summit in January. Having left school in Hackney at the age of 16, Sugar started selling electric goods out of a van he bought for £50. In 1968, he founded Amstrad and he is now said […]
Ervia to see creative and media agencies
Ervia has finalised the preliminary stage of its group agency services review and will invite a number of creative and media shops to present in the coming weeks. Pitches will be made for Ervia’s Irish Water and Gas Networks Ireland utilities. It is understood that both incumbents, Accenture Interactive’s Rothco and Dentsu Aegis Network’s Carat, […]
Sun goes with good news edition
News UK & Ireland plans a publishing first on Monday when it brings out an edition of the Irish Sun featuring only good news stories. As fears of a no-deal Brexit increase, Rupert Murdoch’s red top plans to include “inspiring and inspirational stories that will give readers a lot to smile about!” The entire tabloid […]
Vodafone rings in another four years with IRFU
Vodafone Ireland has extended its sponsorship of the Irish Rugby Football Union (IRFU) for another four years in a deal said to be worth over €15 million a year. The new deal, which will run through to 2024, sees the mobile phone operator continue as the lead sponsor of the Irish rugby team and communications […]
